← Back to Blog

Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B SaaS
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Tools & Productivity
Tracking
ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
Founder at Cometly
•
6 minute read
Mastering the Return On Ad Spend Formula
Metrics

The Return On Ad Spend Formula For Better Ad Results

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Campaign Performance Metrics Explained: Navigating Your Marketing Success

Matt Pattoli
Founder at Cometly
•
6 minute read
How to Calculate Customer Churn A Practical Guide
Metrics

How to Calculate Customer Churn A Practical Guide

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Cohort Analysis? A Marketer's Guide
Metrics

What Is Cohort Analysis? A Marketer's Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Understanding What Is Digital Marketing Attribution: Unlocking Insights For Your Marketing Strategy

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Form Starts?

Buddy King
July 1, 2025
•
5 minute read
Metrics

What Are Form Opens?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What is Attribution Window Performance

Buddy King
June 30, 2025
•
5 minute read