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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Is Daypart Performance?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Budget Utilization?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Ad Saves?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Engagement Rate?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Adds to Cart?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Initiate Checkout?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Post Reactions?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Clicks In Advertising?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Are Outbound Clicks?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Unique Clicks?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is CPM (Cost per 1,000 People Reached)?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Cost per Result?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What is Cost per Outbound Click

Tom King
June 30, 2025
•
4 minute read
Metrics

What is Cost per Unique Click

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What are Results In Ads Manager

Grant Cooper
June 30, 2025
•
3 minute read
Metrics

What Is Total Spent?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Daily Spend?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Is Revenue?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
July 8, 2025
•
5 minute read
Metrics

What Is Lifetime Spend?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Are Conversions?

Matt Pattoli
June 30, 2025
•
3 minute read