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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
Founder at Cometly
•
6 minute read
Mastering the Return On Ad Spend Formula
Metrics

The Return On Ad Spend Formula For Better Ad Results

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Campaign Performance Metrics Explained: Navigating Your Marketing Success

Matt Pattoli
Founder at Cometly
•
6 minute read
How to Calculate Customer Churn A Practical Guide
Metrics

How to Calculate Customer Churn A Practical Guide

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Cohort Analysis? A Marketer's Guide
Metrics

What Is Cohort Analysis? A Marketer's Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Understanding What Is Digital Marketing Attribution: Unlocking Insights For Your Marketing Strategy

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Is Average Watch Time In Advertising?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
July 31, 2025
•
5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are Post Reactions?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Ad Saves?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Ad Hides/Reports?

Buddy King
July 1, 2025
•
3 minute read
Metrics

What Is Engagement Rate?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Unique Engagements?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Cost Per Comment Ad Metric?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Cost Per Like?

Buddy King
July 1, 2025
•
4 minute read