Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
B2B SaaS

B2B SaaS Revenue Attribution: Sales-Led vs. PLG

Matt Pattoli
March 15, 2023
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11 minute read
B2B SaaS

How To Develop A SaaS Content Marketing Strategy

Matt Pattoli
March 7, 2023
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7 minute read
B2B SaaS

Top Marketing Strategies for B2B SaaS Companies

Matt Pattoli
March 7, 2023
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13 minute read
B2B SaaS

How SaaS Growth Teams Attribute Revenue To Marketing Efforts

Matt Pattoli
March 7, 2023
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8 minute read
B2B SaaS

SaaS Revenue Attribution: Understand Where Customers Are Coming From

Matt Pattoli
March 6, 2023
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9 minute read
B2B Attribution

How Can B2B Revenue Attribution Software Help Scale Marketing?

Buddy King
March 6, 2023
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5 minute read
Ecommerce

How To Set Up Google Ads Conversion Tracking For Shopify

Matt Pattoli
March 1, 2023
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14 minute read
Customer Journeys

How Customer Journey Software Can Help B2B SaaS Companies Scale

Matt Pattoli
March 1, 2023
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6 minute read
Ad Tracking

How Ad Tracking Tools Can Help You Scale Ads Using Accurate Data

Buddy King
January 19, 2023
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6 minute read
Ad Tracking

What Are UTM's And How Do Marketers Use Them For Campaigns

Grant Cooper
January 19, 2023
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9 minute read
Ad Tracking

Top Lead Tracking Software For Marketers

Matt Pattoli
January 6, 2023
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9 minute read
Ad Tracking

Attribution Model: What Attribution Model Is Best For Optimizing Ad Campaigns?

Matt Pattoli
January 6, 2023
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7 minute read

20 Ways Marketing Attribution Software Can Help Improve Digital Marketing Efforts

Tom King
December 30, 2022
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9 minute read

30 Tips To Improve Ad Performance

Tom King
December 28, 2022
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7 minute read
Ad Tracking

What is UTM tracking and how can UTM's help my marketing?

Buddy King
December 28, 2022
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9 minute read
Facebook Ads

What is iOS 14.5? Did iOS 14.5 Change Digital Advertising Forever?

Matt Pattoli
December 20, 2022
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10 minute read