Explore real tactics, tools, and trends driving modern marketing performance.
In the past decade, nearly every website you visit has relied on cookies to improve user experience and tailor content. These small data files, called cookies, are sent to your computer by websites to keep track of certain behaviors and preferences. Although most cookies are…
Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.
Setting up UTM parameters on your ads is not enough to get accurate attribution. Using Google Analytics and Shopify Reports to get accurate attribution data will not enable you to effectively track all sales back to the correct ads.
Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.
Running an ecommerce business can be tough. Your business most likely relies heavily on digital ad platforms to reach new customers. With ad platforms rapidly changing and privacy concerns becoming more apparent throughout the tech industry, your ecommerce business needs to evolve with the digital advertising landscape.
Trade tactics, share dashboards, and benchmark performance with the marketers running modern attribution stacks.
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