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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Is Initiate Checkout?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Post Reactions?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
Account Executive
•
5 minute read
Metrics

What Is Average Watch Time In Advertising?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Video Views?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are 10-Second Video Views?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Lead Quality Score?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are ThruPlays?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are 3-Second Video Views?

Grant Cooper
Founder at Cometly
•
5 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
July 23, 2025
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
July 11, 2025
•
6 minute read
Metrics

What are Impressions

Grant Cooper
June 30, 2025
•
6 minute read
Metrics

What is Reach

Matt Pattoli
June 30, 2025
•
6 minute read
Metrics

What is the Frequency Metric In Advertising?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Are Link Clicks

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Are Clicks In Advertising?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Are Outbound Clicks?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Unique Clicks?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is CPM (Cost per 1,000 People Reached)?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Cost per Result?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What is Cost per Outbound Click

Tom King
June 30, 2025
•
4 minute read
Metrics

What is Cost per Unique Click

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What are Results In Ads Manager

Grant Cooper
June 30, 2025
•
3 minute read
Metrics

What Is Total Spent?

Tom King
June 30, 2025
•
4 minute read