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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Is Confidence Interval?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Spend by Day of Week?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Click Time Lag To Conversion?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Lift in Conversion Rate?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cost Per Add To Cart?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Custom Audience Overlap?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Top of Page Rate?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Ad Relevance Score?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Attributed Revenue?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Attributed Conversions?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Daypart Performance?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Budget Utilization?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Ad Saves?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Engagement Rate?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Adds to Cart?

Tom King
Account Executive
•
4 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
July 23, 2025
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
July 11, 2025
•
6 minute read
Metrics

What are Impressions

Grant Cooper
June 30, 2025
•
6 minute read
Metrics

What is Reach

Matt Pattoli
June 30, 2025
•
6 minute read
Metrics

What is the Frequency Metric In Advertising?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Are Link Clicks

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Are Clicks In Advertising?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Are Outbound Clicks?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Unique Clicks?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is CPM (Cost per 1,000 People Reached)?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Cost per Result?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What is Cost per Outbound Click

Tom King
June 30, 2025
•
4 minute read
Metrics

What is Cost per Unique Click

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What are Results In Ads Manager

Grant Cooper
June 30, 2025
•
3 minute read
Metrics

What Is Total Spent?

Tom King
June 30, 2025
•
4 minute read