Lead Tracking5 minute read
Unraveling the Threads: A Deep Dive into Lead Attribution
Lead attribution assigns credit for conversions to specific marketing efforts, informing strategy and resource allocation.
Grant CooperJune 29, 2023
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Author
Grant Cooper
Founder at Cometly
B2B Saas9 minute read
How To Effectively Measure SaaS Marketing KPI's
SaaS marketing KPIs like CAC, LTV, churn rate, MRR, and conversion rate are critical metrics that provide data-driven insights to guide strategies, optimize resources, and drive growth in your SaaS business.
Grant CooperJune 28, 2023
Ad Tracking5 minute read
Guarding the Stars: Navigating iOS 17's Link Tracking Shield
Apple's iOS 17 introduces Link Tracking Shield, a feature that automatically removes user-specific tracking parameters from URLs, affecting some aspects of ecommerce marketing but leaving others, like standard UTM parameters and non-Safari browsers, unaffected; businesses like Cometly are already employing alternative tracking methods to ensure uninterrupted service for their customers.
Grant CooperJune 22, 2023
Analytics8 minute read
Top Google Analytics Alternatives for Robust Website Tracking
Google Analytics is a widely adopted tool for tracking website traffic, but a variety of alternatives exist that may better suit specific business needs.
Grant CooperMay 25, 2023
B2B Saas10 minute read
SaaS Marketing Metrics: A Data-Driven Guide for B2B Finance and Marketing Teams
As competition in the SaaS space continues to intensify, mastering your marketing metrics is more crucial than ever. This article will delve into the importance of SaaS marketing metrics, how B2B finance and marketing teams can collaborate to effectively measure them, and…
Grant CooperApril 14, 2023
B2B Attribution8 minute read
Data-Driven vs. Data-Informed: The Art of Balancing Data and Intuition
As we continue to embrace the digital age, businesses are investing heavily in technology to gather, store, and analyze vast amounts of data. This data revolution has given rise to two distinct approaches to decision-making: data-driven and data-informed. While both methods…
Grant CooperApril 14, 2023
Customer Journeys9 minute read
The Ultimate Guide to Customer Acquisition Funnel for B2B Marketers
A customer acquisition funnel is a visual representation of the process your prospective customers go through from being unaware of your brand to becoming a paying customer. This guide provides a comprehensive overview of the different stages of a B2B customer acquisition funnel…
Grant CooperApril 6, 2023
Facebook Ads13 minute read
Facebook Ads Manager vs. TikTok Ads Manager: Comprehensive Comparison
In the ever-evolving world of digital marketing, two dominant platforms have emerged for advertisers: Facebook Ads Manager and TikTok Ads Manager. These two giants cater to different demographics and serve unique purposes. As a marketer, understanding the differences between…
Grant CooperMarch 22, 2023
B2B Sales9 minute read
How To Build An Outbound Sales Team for Your SaaS Company
In the fast-paced world of Software as a Service (SaaS), it's crucial to have a strong outbound sales team that can drive growth and revenue for your company. Hiring, training, and managing a high-performance team can be challenging, but with the right strategies in place,…
Grant CooperMarch 17, 2023
B2B Saas11 minute read
The "Aha Moment": The Turning Point for B2B SaaS Product Adoption
In the ever-evolving landscape of B2B SaaS products, companies are constantly competing to create the best user experience and foster long-term customer relationships. A critical component of this process is the "aha!" moment—a magical point in time when a user first experiences…
Grant CooperMarch 17, 2023
Ad Tracking9 minute read
What Are UTM's And How Do Marketers Use Them For Campaigns
UTM (Urchin Tracking Module) parameters are tags that you can add to the end of a URL to track specific metrics of your online marketing campaigns. These metrics include the source, term, content, medium, and campaign name of the traffic to your website. UTM's are used by…
Grant CooperJanuary 19, 2023
Ad Tracking11 minute read
How to Scale Facebook Ads for Your Shopify Store
Are you looking to scale your Facebook ads for your Shopify store? If so, you're in the right place! In this blog post, we will discuss 6 tips that will help you optimize your campaigns and improve your ad ROAS (Return on ad spend). We'll also cover some common mistakes that…
Grant CooperAugust 24, 2022
Ad Tracking4 minute read
Grow Your Shopify Store With Better Ad Tracking and Data-Driven Decisions
Running an ecommerce business can be tough. Your business most likely relies heavily on digital ad platforms to reach new customers. With ad platforms rapidly changing and privacy concerns becoming more apparent throughout the tech industry, your ecommerce business needs to evolve with the digital advertising landscape.
Grant CooperSeptember 15, 2021