B2B Attribution8 minute read
Unlocking the Potential of Account-Based Marketing Attribution
Learn how to implement (ABM) account-based marketing attribution to prove marketing ROI.
Matt PattoliJuly 5, 2023
Blog
Learn how to leverage marketing to accelerate growth.
Explore real tactics, tools, and trends driving modern marketing performance.
Blog categories
Ecommerce7 minute read
The Best Ecommerce Integrations for Your Online Store
Discover top ecommerce integrations to streamline your online store, including checkout, upselling, customer service, and marketing tools.
Buddy KingJuly 5, 2023
Lead Tracking5 minute read
Unraveling the Threads: A Deep Dive into Lead Attribution
Lead attribution assigns credit for conversions to specific marketing efforts, informing strategy and resource allocation.
Grant CooperJune 29, 2023
Ecommerce6 minute read
Calculating Payback Period in Google Analytics: A Comprehensive Guide
Master the art of calculating your marketing campaign's payback period with Google Analytics, enhancing ROI and business profitability.
Tom KingJune 29, 2023
Ecommerce9 minute read
Server-Side Tracking Implementation for WooCommerce Stores
As the digital landscape continues to evolve, businesses across the world strive to keep up with the pace. Leveraging data to understand user behavior has become an essential part of the journey. Traditionally, client-side tracking has dominated the scene, but recent privacy…
Buddy KingJune 29, 2023
B2B Saas7 minute read
Decoding SaaS Marketing Spend Benchmarks
Explore SaaS marketing spend benchmarks across different growth stages, and understand factors like CLTV, CAC, and company goals impacting them.
Tom KingJune 29, 2023
B2B Saas12 minute read
The SaaS Marketing Playbook: Winning Strategies for Growth
Master SaaS marketing with this comprehensive guide, featuring proven strategies to engage, acquire, convert, and retain your audience.
Matt PattoliJune 29, 2023
Ecommerce5 minute read
How to See Abandoned Carts in Shopify: A Step-by-Step Guide
Unearth abandoned cart data in Shopify to enhance customer understanding, devise effective strategies, and augment your e-commerce conversions.
Buddy KingJune 28, 2023
Ecommerce8 minute read
Guide: Setting Up Google Tag Manager for WooCommerce
Step-by-step process to integrate Google Tag Manager with your WooCommerce store, enabling powerful tracking for a better understanding of user behavior.
Matt PattoliJune 28, 2023
B2B Saas9 minute read
How To Effectively Measure SaaS Marketing KPI's
SaaS marketing KPIs like CAC, LTV, churn rate, MRR, and conversion rate are critical metrics that provide data-driven insights to guide strategies, optimize resources, and drive growth in your SaaS business.
Grant CooperJune 28, 2023
B2B Saas7 minute read
Smart Allocation: Maximizing Your B2B SaaS Marketing Budget
Effectively allocating your B2B SaaS marketing budget involves strategic distribution across various channels, guided by business factors and ongoing ROI tracking.
Matt PattoliJune 28, 2023
Ad Tracking5 minute read
Guarding the Stars: Navigating iOS 17's Link Tracking Shield
Apple's iOS 17 introduces Link Tracking Shield, a feature that automatically removes user-specific tracking parameters from URLs, affecting some aspects of ecommerce marketing but leaving others, like standard UTM parameters and non-Safari browsers, unaffected; businesses like Cometly are already employing alternative tracking methods to ensure uninterrupted service for their customers.
Grant CooperJune 22, 2023
Customer Journeys5 minute read
Harnessing the Power of Customer Intelligence for Business Success
Customer Intelligence (CI) entails gathering and analyzing customer data to drive informed business decisions, enabling personalized experiences, increased loyalty, and business growth.
Tom KingMay 28, 2023
Customer Journeys6 minute read
Customer Experience Analysis: Unlock Business Growth
Customer experience analysis, the systematic study of customer-brand interactions, is crucial for enhancing satisfaction, fostering loyalty, and gaining a competitive edge.
Buddy KingMay 26, 2023
Analytics8 minute read
Top Google Analytics Alternatives for Robust Website Tracking
Google Analytics is a widely adopted tool for tracking website traffic, but a variety of alternatives exist that may better suit specific business needs.
Grant CooperMay 25, 2023
Network with the top performance marketers
Data-driven ads community.
Trade tactics, share dashboards, and benchmark performance with the marketers running modern attribution stacks.
Join community