← Back to Blog

Pay Per Click

Master the Art of Pay Per Click Advertising with Proven Strategies and Effective Tools to Drive More Conversions and Optimize Your Campaigns.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B SaaS
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Tools & Productivity
Tracking
Pay Per Click

Ad Spend Wasted on Wrong Audience: Why It Happens and How to Fix It

Grant Cooper
Founder at Cometly
•
17 minute read
Pay Per Click

Why You Can't Track the Customer Journey Across Multiple Channels (And How to Fix It)

Grant Cooper
Founder at Cometly
•
17 minute read
Pay Per Click

Why You're Losing Money on Facebook Ads (And How to Stop the Bleeding)

Grant Cooper
Founder at Cometly
•
19 minute read
Pay Per Click

Why Ad Platforms Report Different Numbers (And How to Find the Truth)

Matt Pattoli
Founder at Cometly
•
15 minute read
Pay Per Click

Why Ad Platforms Are Underreporting Conversions (And What You Can Do About It)

Matt Pattoli
Founder at Cometly
•
16 minute read
Pay Per Click

When Your Customer Journey Is Longer Than Your Attribution Window: What Marketers Need to Know

Grant Cooper
Founder at Cometly
•
14 minute read
Pay Per Click

7 Proven Strategies to Fix Inaccurate Conversion Data from iOS Users

Grant Cooper
Founder at Cometly
•
15 minute read
Pay Per Click

How to Recover Your Marketing Data After an Ad Account Ban: A Step-by-Step Recovery Guide

Grant Cooper
Founder at Cometly
•
14 minute read
Pay Per Click

9 Best Tools to Fix Marketing Dashboard Conflicting Numbers in 2026

Grant Cooper
Founder at Cometly
•
14 minute read
Pay Per Click

How to Fix Cross Domain Tracking Not Working Properly: A Step-by-Step Troubleshooting Guide

Matt Pattoli
Founder at Cometly
•
17 minute read
Pay Per Click

How to Fix Mobile App Conversions Not Syncing to Ads: A Step-by-Step Troubleshooting Guide

Matt Pattoli
Founder at Cometly
•
15 minute read
Pay Per Click

9 Best Cross Platform Attribution Software Tools in 2026

Matt Pattoli
Founder at Cometly
•
14 minute read
Pay Per Click

How to Choose and Work with Conversion API Implementation Services: A Step-by-Step Guide

Matt Pattoli
Founder at Cometly
•
17 minute read
Pay Per Click

9 Best Pixel Alternatives for iOS Tracking in 2026

Matt Pattoli
Founder at Cometly
•
15 minute read
Pay Per Click

How to Optimize Your Attribution Windows: A Step-by-Step Strategy Guide

Grant Cooper
Founder at Cometly
•
13 minute read
Pay Per Click

8 Best Hyros Alternatives for Marketing Attribution in 2026

Matt Pattoli
Founder at Cometly
•
14 minute read
Pay Per Click

How to Optimize Your Ads Without Accurate Data: A Step-by-Step Recovery Plan

Matt Pattoli
March 28, 2026
•
14 minute read
Pay Per Click

Attribution Reporting Conflicts: Why Your Platforms Show Different Numbers (And How to Fix It)

Grant Cooper
March 28, 2026
•
16 minute read
Pay Per Click

Cross Channel Attribution Challenges: Why Tracking the Full Customer Journey Is So Difficult

Grant Cooper
March 28, 2026
•
17 minute read
Pay Per Click

Why Ad Tracking Accuracy Declined and How to Fix It in 2026

Matt Pattoli
March 28, 2026
•
15 minute read
Pay Per Click

SaaS Marketing Attribution Strategy: How to Track What Actually Drives Revenue

Matt Pattoli
March 28, 2026
•
19 minute read
Pay Per Click

Mobile App Conversion Attribution: The Complete Guide to Tracking What Drives App Installs and Revenue

Matt Pattoli
March 28, 2026
•
14 minute read
Pay Per Click

iOS Privacy Changes Affecting Ads: What Marketers Need to Know in 2026

Matt Pattoli
March 28, 2026
•
15 minute read
Pay Per Click

Multi Touch Attribution Models Explained: A Complete Guide for Data-Driven Marketers

Grant Cooper
March 28, 2026
•
16 minute read
Pay Per Click

How to Prove Marketing ROI to Executives: A Step-by-Step Guide for Data-Driven Marketers

Matt Pattoli
March 27, 2026
•
13 minute read
Pay Per Click

9 Best Conversion Tracking Alternatives to Pixels in 2026

Matt Pattoli
March 27, 2026
•
15 minute read
Pay Per Click

How to Set Up Attribution Reporting for Multiple Ad Accounts: A Step-by-Step Guide

Matt Pattoli
March 27, 2026
•
15 minute read
Pay Per Click

How to Set Up Post-iOS Attribution Tracking: A Step-by-Step Guide for Accurate Ad Measurement

Matt Pattoli
March 27, 2026
•
18 minute read
Pay Per Click

9 Best Ad Platform Integration Software Tools in 2026

Matt Pattoli
March 27, 2026
•
14 minute read
Pay Per Click

9 Best Ad Tracking Software for Ecommerce in 2026

Grant Cooper
March 27, 2026
•
13 minute read
Pay Per Click

7 Proven Strategies to Master Conversion API vs Facebook Pixel Tracking

Grant Cooper
March 27, 2026
•
15 minute read