Author

Grant Cooper

Founder at Cometly

8 Ad Tracking Best Practices to Maximize Campaign ROI

Implementing ad tracking best practices is essential for marketers navigating today's complex privacy-first landscape, where browser restrictions and multi-platform customer journeys create significant measurement gaps. This guide covers eight actionable strategies to ensure your tracking data is accurate, consistent, and connected across every touchpoint—helping you optimize campaigns with confidence and maximize return on ad spend.

Grant CooperMay 26, 2026

Attribution Models16 minute read

9 Best Marketing Attribution Tools to Get in 2026

Running paid ads across multiple channels without knowing which ones drive revenue is a costly guessing game. This guide helps you get a marketing attribution tool that fits your needs, comparing the 9 best platforms available in 2026 based on accuracy, AI capabilities, multi-touch support, and pricing—so solo marketers, growth teams, and agencies can make smarter budget decisions backed by real data.

Grant CooperMay 26, 2026

Analytics17 minute read

9 Best Marketing Analytics and Reporting Dashboard Tools in 2026

Marketers running paid ads across multiple platforms can eliminate data silos and make smarter decisions with the right reporting and analytics tool — this guide reviews the 9 best marketing analytics and reporting dashboard solutions in 2026, evaluating each on data depth, integration breadth, and AI-powered insights to help teams optimize ad spend and build a single source of truth for every campaign decision.

Grant CooperMay 26, 2026

Attribution Models15 minute read

Marketing Attribution Platform Setup Cost: What to Expect and How to Budget

Understanding the true marketing attribution platform setup cost goes far beyond the monthly subscription fee—implementation, integrations, developer time, and ongoing management can significantly exceed initial budgets. This guide breaks down every cost layer to help marketing teams plan accurately and avoid the common pitfall of underestimating total ownership expenses.

Grant CooperMay 26, 2026

Analytics14 minute read

What Is a Unified Marketing Data Platform and Why Every Marketer Needs One

A unified marketing data platform eliminates the fragmented reporting problem marketers face when running campaigns across multiple channels like Meta, Google, and LinkedIn, where each platform claims conflicting conversion numbers. By consolidating data from ad platforms, CRMs, and websites into one source of truth, it enables smarter budget decisions based on accurate, complete performance insights.

Grant CooperMay 26, 2026

Attribution Models16 minute read

Ad Attribution for Omnichannel Marketing: How to Track Every Touchpoint and Know What's Driving Revenue

Ad attribution for omnichannel marketing solves the critical challenge of accurately crediting every customer touchpoint—from TikTok discovery to Google search to email conversion—so marketers can stop relying on siloed platform data and start making budget decisions based on the complete, multi-channel journey that actually drives revenue.

Grant CooperMay 26, 2026

Tracking16 minute read

Server Side Event Tracking for Marketers: What It Is and Why It Matters

Server side event tracking for marketers solves the growing gap between ad platform-reported conversions and actual revenue data by moving tracking from the browser to a secure server environment. This approach bypasses ad blockers, iOS privacy restrictions, and cookie limitations to deliver more accurate, reliable conversion data that improves campaign optimization and ad spend decisions.

Grant CooperMay 26, 2026

B2B Attribution16 minute read

9 Best Marketing Attribution Software for B2B in 2026

This guide reviews the 9 best marketing attribution software for B2B teams in 2026, helping marketers connect multi-touch buying journeys to revenue across long sales cycles. Each tool is evaluated for CRM integration, multi-stakeholder tracking, and suitability for B2B demand generation programs rather than e-commerce use cases.

Grant CooperMay 26, 2026

Conversion Tracking15 minute read

How to Fix Conversion Tracking Discrepancies: A Step-by-Step Guide for Marketers

Learn how to fix conversion tracking discrepancies with a systematic diagnostic approach that identifies root causes like pixel misfires, duplicate events, and attribution mismatches. This guide helps marketers reconcile data gaps between ad platforms and CRMs, ensuring budget decisions and optimization strategies are built on accurate, reliable conversion data.

Grant CooperMay 26, 2026

Attribution Models17 minute read

Custom Attribution Model Setup: A Step-by-Step Guide for Marketers

Custom attribution model setup allows marketers to move beyond default last-click or linear models that misrepresent how buyers actually convert across complex, multi-channel funnels. This step-by-step guide explains how to build a model tailored to your specific sales cycle, ensuring every touchpoint receives accurate credit so budget decisions are based on real performance data.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

9 Best Conversion Tracking Services and Their Pricing in 2026

This guide compares the 9 best conversion tracking services in 2026, breaking down conversion tracking service pricing models, standout features, and ideal use cases to help media buyers, SaaS teams, and agencies find the right tool for their budget and advertising goals.

Grant CooperMay 26, 2026

Conversion Tracking16 minute read

Google Ads Offline Conversion Import: A Complete Step-by-Step Guide

Google Ads offline conversion import bridges the gap between online ad clicks and real-world revenue by feeding closed deals and CRM-verified sales back into your campaigns. This step-by-step guide shows B2B and high-ticket businesses how to implement offline conversion tracking so Smart Bidding optimizes for actual revenue—not just form fills.

Grant CooperMay 26, 2026

Conversion Tracking18 minute read

How to Fix TikTok Ads Conversion Tracking Issues: A Step-by-Step Guide

This step-by-step guide helps marketers diagnose and resolve TikTok ads conversion tracking issues, covering the most common root causes including misconfigured pixels, missing server-side tracking, and attribution window discrepancies. Whether your events aren't firing or your conversion data looks inconsistent, this guide provides actionable fixes to restore accurate tracking and get your campaign optimization back on track.

Grant CooperMay 26, 2026

Attribution Models16 minute read

Onboarding for an Attribution Platform: A Step-by-Step Setup Guide

Proper onboarding for an attribution platform requires following the right setup sequence to ensure accurate data collection and reliable multi-touch reporting. This step-by-step guide walks marketers through connecting data sources, configuring conversion tracking, and building a solid foundation that feeds accurate signals back to ad platforms for smarter budget decisions.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

Snapchat Pixel Not Tracking Sales: A Step-by-Step Fix Guide

If your Snapchat pixel not tracking sales is skewing your ROAS data and undermining campaign optimization, this step-by-step diagnostic guide helps you identify and fix the root cause—whether it's a misconfigured purchase event, broken pixel installation, server-side tracking gap, or tag manager conflict—so you can restore accurate conversion data and scale with confidence.

Grant CooperMay 26, 2026

Attribution Models16 minute read

9 Best Ad Attribution Platforms for Agencies in 2026

Choosing the right ad attribution platform for agencies is critical for proving ROI across multiple clients and channels. This guide evaluates nine top platforms—including Cometly and others—based on multi-channel tracking accuracy, client reporting, ease of setup, and their ability to handle modern challenges like iOS privacy changes and cross-device attribution.

Grant CooperMay 26, 2026