Author

Grant Cooper

Founder at Cometly

9 Best Account Based Marketing Vendors for B2B SaaS in 2026

This guide evaluates nine of the top account based marketing vendors for B2B SaaS teams in 2026, comparing each platform across targeting capabilities, attribution depth, and integration fit. Whether you are launching a new ABM program or upgrading your existing stack, this breakdown helps you choose the right vendor to connect your marketing spend to measurable pipeline and revenue.

Grant CooperAugust 28, 2026

Marketing Strategy17 minute read

Account Based Marketing on LinkedIn: A Step-by-Step Guide for B2B SaaS Teams

Account Based Marketing LinkedIn gives B2B SaaS teams a structured, repeatable system for reaching high-value decision-makers — from building target account lists and matched audiences in LinkedIn Campaign Manager to aligning sales and measuring true pipeline impact. This guide covers every step needed to run a full ABM program that connects LinkedIn activity to closed revenue.

Grant CooperAugust 28, 2026

Marketing Strategy16 minute read

How to Build an Account Based Marketing Process That Drives B2B Revenue

This guide walks B2B SaaS teams through a concrete, repeatable account based marketing process — from selecting high-value target accounts and building personalized multi-channel campaigns to aligning sales and using attribution data to measure what truly drives pipeline and revenue.

Grant CooperAugust 28, 2026

Marketing Strategy18 minute read

7 Account Based Marketing Examples That Actually Drive B2B Pipeline

This article breaks down seven concrete account based marketing examples—from personalized content experiences to intent-driven ad campaigns—showing B2B SaaS teams exactly how to translate ABM strategy into measurable pipeline and revenue. Each example is designed to be adapted for your own target account list, bridging the gap between theory and real-world execution.

Grant CooperAugust 28, 2026

Marketing Strategy18 minute read

Account Based Marketing Strategy Template: A Step-by-Step Guide for B2B SaaS Teams

This guide delivers a structured, step-by-step account based marketing strategy template designed for B2B SaaS teams — covering ideal customer profile definition, target account list building, sales and marketing alignment, personalized campaign execution, and revenue attribution so every ABM effort is repeatable and measurable.

Grant CooperAugust 28, 2026

Marketing Strategy18 minute read

8 Account Based Marketing Programs That Drive Real Pipeline

This guide breaks down eight proven account based marketing programs for B2B SaaS teams, covering how to implement each strategy and measure its true revenue impact. Whether you're launching your first ABM program or scaling an existing one, you'll learn how to focus budget on high-value accounts and build a data-driven case for what works.

Grant CooperAugust 28, 2026

Marketing Strategy17 minute read

How to Do Account Based Marketing: A Step-by-Step Guide for B2B SaaS Teams

This guide breaks down how to do account based marketing through a concrete seven-step framework designed for B2B SaaS marketing and sales teams — covering everything from building your ideal customer profile and selecting target accounts to personalizing campaigns at scale and measuring ABM's true impact on revenue.

Grant CooperAugust 28, 2026

Marketing Strategy15 minute read

Account Based Marketing vs Lead Generation: Which Strategy Drives Better B2B Revenue?

This article breaks down Account Based Marketing Vs Lead Generation to help B2B SaaS marketing leaders make a smarter, data-driven strategy decision. It examines how each approach works, where each fails, and which drives more efficient pipeline and revenue growth for your specific business context.

Grant CooperAugust 28, 2026

Marketing Strategy14 minute read

What Is ABM (Account-Based Marketing)? A Guide for B2B SaaS Teams

Account-based marketing (ABM) is a B2B go-to-market strategy that replaces broad lead generation with highly targeted campaigns built around a defined list of high-value accounts. This guide explains how ABM works in practice for B2B SaaS teams, why it reduces wasted sales effort, and how to measure its real revenue impact.

Grant CooperAugust 28, 2026

Lead Tracking15 minute read

Account Based Marketing Lead Generation: How B2B SaaS Teams Target and Convert High-Value Accounts

Account based marketing lead generation replaces high-volume, low-relevance pipelines with a precision strategy built around your most valuable B2B accounts. This guide shows how SaaS teams can align sales and marketing, engage buying committees, and use attribution data to turn targeted accounts into revenue.

Grant CooperAugust 28, 2026

Marketing Strategy14 minute read

Definition of Account Based Marketing: How ABM Works and Why It Drives B2B Revenue

Account based marketing (ABM) is a B2B strategy that replaces broad demand generation with a focused approach—targeting a defined list of high-fit companies with coordinated marketing and sales efforts. This article explains the definition of account based marketing, breaks down its three core models, and shows how to measure ABM's real impact on pipeline and revenue.

Grant CooperAugust 28, 2026

Marketing Strategy15 minute read

Account Based Marketing vs Inbound Marketing: Which Strategy Fits Your B2B SaaS Growth Goals?

Account Based Marketing Vs Inbound Marketing represent two fundamentally different B2B SaaS growth philosophies — one precise and account-targeted, the other expansive and compounding. This guide helps marketing leaders choose the right strategy, run both effectively, and use attribution to prove which motion is truly driving pipeline.

Grant CooperAugust 28, 2026

Customer Journeys18 minute read

Steps Involved in Creating a Journey Map: A Practical Guide for B2B SaaS Marketers

This guide walks B2B SaaS marketers through every step involved in creating a journey map built on real behavioral data — from defining buyer personas and plotting funnel touchpoints to identifying drop-off points and connecting your map to live attribution tracking for smarter paid campaign decisions.

Grant CooperAugust 10, 2026

Customer Journeys16 minute read

How to Build a Customer Journey Plan That Connects Ad Spend to Revenue

A Customer Journey Plan is a structured, data-backed framework that maps every prospect touchpoint — from first ad impression to signed contract — giving B2B SaaS marketing teams the attribution clarity they need to make smarter budget decisions and scale campaigns with confidence.

Grant CooperAugust 10, 2026

Customer Journeys15 minute read

User Journey Experience: How to Track and Optimize Every Touchpoint

The user journey experience encompasses every interaction a prospect has with your brand from first impression to closed revenue, and for B2B SaaS teams, tracking it accurately is the foundation of smarter growth decisions. This article breaks down how to map touchpoints across channels, choose the right attribution models, and build the technical infrastructure needed to turn journey data into measurable pipeline impact.

Grant CooperAugust 10, 2026

Customer Journeys16 minute read

7 Customer Journey Examples B2B SaaS Teams Can Learn From

This article breaks down seven practical patient journey examples tailored to B2B SaaS marketing teams, illustrating the non-linear paths buyers take from first touch to closed deal. Each example highlights key touchpoints and the attribution strategies needed to measure them accurately, helping teams stop crediting the wrong channels and start making data-driven budget decisions.

Grant CooperAugust 10, 2026