Author

Grant Cooper

Founder at Cometly

Analytics12 minute read

What is the difference between marketing analytics and business intelligence?

Marketing analytics and business intelligence both rely on data and dashboards, but they serve fundamentally different scopes, audiences, and questions — and confusing the two leads to costly reporting blind spots. This article breaks down the key distinctions and explains how purpose-built tools like Cometly deliver the precise campaign attribution and channel ROI insights that broad BI platforms simply aren't designed to provide.

Grant CooperSeptember 7, 2026

Customer Journeys16 minute read

How do I connect ad data to my crm to see the full customer journey?

This guide explains how to connect ad data to your CRM to see the full customer journey by linking UTM parameters and click IDs across your ads, website, and CRM contact records. Using a marketing attribution platform like Cometly, B2B teams can trace every deal back to its originating campaign and make budget decisions based on real pipeline and revenue—not just clicks.

Grant CooperSeptember 7, 2026

Marketing Strategy17 minute read

9 Best Inbound Marketing Platforms for B2B SaaS in 2026

This guide evaluates nine inbound marketing platform options purpose-built for B2B SaaS teams, covering everything from content and SEO tools to automation suites and attribution layers. It helps growth leaders identify the right stack and understand how each platform connects inbound activity to pipeline and closed-won revenue.

Grant CooperAugust 28, 2026

B2B Sales21 minute read

10 Cold Email Tips That Actually Generate B2B Pipeline

This guide breaks down 10 actionable Cold Email Tips built for B2B SaaS teams who want to move beyond vanity metrics and generate real, measurable pipeline. Each tip is grounded in data-driven outbound principles, showing how to connect cold email sequences to booked calls, pipeline created, and closed revenue.

Grant CooperAugust 28, 2026

Customer Journeys16 minute read

How to Build a Buyers Journey Map That Connects to Real Revenue

A buyers journey map gives marketing and sales teams a structured, data-backed framework for understanding every stage a prospect moves through before converting — from first awareness to signed contract. This guide covers how to define buyer stages, identify critical touchpoints, and connect your map directly to attribution data and revenue outcomes.

Grant CooperAugust 28, 2026

Customer Journeys14 minute read

9 Best User Journey Mapping Tools in 2026

This article explores nine of the best tools for user journey mapping, illustrated with real-world User Journey Mapping Examples that show how B2B SaaS teams can visualize every touchpoint — from first ad click to closed-won revenue — and make smarter, data-driven budget decisions.

Grant CooperAugust 28, 2026

Tracking16 minute read

7 Proven Sales Email Tracking Strategies to Close More Deals

Most B2B SaaS teams barely scratch the surface of sales email tracking, stopping at open rates while missing the connected data that links email engagement to real revenue outcomes. This guide covers seven proven strategies to close more deals by building a complete, attribution-ready email tracking system.

Grant CooperAugust 28, 2026

Ad Creative17 minute read

8 Proven B2B Ads Examples and Strategies That Actually Drive Pipeline

This article breaks down eight proven B2B ads examples drawn from high-performing campaigns across LinkedIn, Google, and Meta, revealing the strategic mechanics behind ads that move buyers through complex, multi-touch sales cycles. Each example covers the core challenge it solves, how to execute it, and how to measure whether it is generating qualified pipeline.

Grant CooperAugust 28, 2026

Customer Journeys13 minute read

Understanding the Customer Journey: A Guide for B2B SaaS Marketers

B2B SaaS customer journeys are long, nonlinear, and span more channels than most analytics tools can capture—making accurate attribution nearly impossible with conventional measurement. This guide breaks down how to truly understand the customer journey, close visibility gaps, and build a marketing strategy grounded in the full picture of how buyers actually convert.

Grant CooperAugust 28, 2026

Customer Journeys17 minute read

Customer Journey Design: A Step-by-Step Guide for B2B SaaS Marketers

Customer Journey Design is the deliberate process of mapping, building, and optimizing every touchpoint a B2B SaaS prospect encounters from first touch to closed deal. This guide walks marketers through a practical, seven-step framework that replaces guesswork with real data, closes attribution gaps, and creates a repeatable growth system across marketing and sales.

Grant CooperAugust 28, 2026

Marketing Strategy16 minute read

8 Account Based Marketing Training Strategies That Actually Drive Pipeline

This guide breaks down eight practical Account Based Marketing Training strategies that help B2B SaaS teams move beyond isolated tactics and build real ABM competency — from sharpening ICP clarity to measuring every touchpoint with accurate attribution data. Whether launching a new ABM program or refining an existing one, these approaches connect skill-building directly to pipeline and revenue outcomes.

Grant CooperAugust 28, 2026

Marketing Automation15 minute read

Marketing Automation Customer Journey: How to Track, Attribute, and Optimize Every Stage

The marketing automation customer journey goes beyond executing workflows — it demands precise attribution and optimization at every funnel stage. This guide shows B2B SaaS marketing teams how to connect automated touchpoints to real revenue outcomes and build a data-driven foundation for sustainable pipeline growth.

Grant CooperAugust 28, 2026

Customer Journeys14 minute read

Client Experience Journey: How to Track, Measure, and Optimize Every Touchpoint

The client experience journey is a revenue-critical framework that maps every prospect touchpoint — from first ad impression to closed deal — giving B2B SaaS marketing teams the attribution clarity they need to allocate budget smarter and optimize campaigns with confidence.

Grant CooperAugust 28, 2026

Customer Journeys16 minute read

Customer Journey Pain Points: What They Are and How to Track Them

Customer journey pain points are the hidden friction moments that push B2B SaaS prospects away before they reach a buying decision—often long after a campaign's clicks look promising. This article breaks down what these pain points are, where they typically hide in the funnel, and how marketers can track and eliminate them to reliably connect ad spend to revenue.

Grant CooperAugust 28, 2026

Customer Journeys14 minute read

7 Customer Journey Map Examples That Drive Real B2B SaaS Growth

This article presents seven practical Customer Journey Map Ejemplos tailored for B2B SaaS marketers, each designed to connect awareness, consideration, and decision-stage touchpoints to real attribution data. Rather than static strategy documents, these frameworks show teams how to activate journey maps with measurable conversion events and multi-touch attribution to drive predictable pipeline growth.

Grant CooperAugust 28, 2026

Marketing Strategy18 minute read

9 Best Tools for Account Based Marketing in 2026

This guide reviews the 9 best tools for account based marketing in 2026, covering the full ABM stack — from AI-powered attribution and intent data to personalization and outreach — so B2B SaaS teams can identify high-value accounts, run precision campaigns, and prove the revenue impact of every dollar spent.

Grant CooperAugust 28, 2026