Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.
Blog categories
AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Customer Journeys
Ecommerce
Facebook Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Productivity
Tracking
Attribution Models

Understanding Last Touch Attribution

Grant Cooper
May 29, 2025
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6 minute read
Marketing Strategy

How to Create Effective Carousel Ads on LinkedIn

Buddy King
October 4, 2024
•
4 minute read
Attribution Models

Guide To Understanding Data Attribution

Tom King
October 14, 2024
•
5 minute read
Attribution Models

How Cross-Channel Attribution Works

Grant Cooper
December 16, 2024
•
5 minute read
B2B Attribution

Effective Strategies for Demand Generation Marketing Success

Buddy King
May 13, 2025
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4 minute read
B2B Sales

Effective Strategies for B2B Demand Generation

Matt Pattoli
October 4, 2024
•
6 minute read
Marketing Strategy

Mastering Demand Generation: Strategies for Business Growth

Matt Pattoli
March 5, 2025
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5 minute read
Attribution Models

Using U-Shaped Attribution Model For Analyzing Data

Matt Pattoli
December 16, 2024
•
6 minute read
Attribution Models

Understanding MTA Attribution (Multi-Touch Attribution)

Tom King
May 29, 2025
•
6 minute read
Attribution Models

Mastering Multi Touch Marketing: Strategies for Success

Tom King
December 16, 2024
•
6 minute read
Lead Tracking

Understanding Lead Attribution: A Comprehensive Guide for Marketers

Tom King
October 14, 2024
•
6 minute read
Analytics

Unlocking Success: The Comprehensive Overview of Marketing Analytics

Matt Pattoli
October 3, 2024
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5 minute read
Ad Tracking

Best Practices for Optimizing Ads on Click-Through and View-Through Conversions

Grant Cooper
October 2, 2024
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9 minute read
B2B Sales

Tracking Closed Won Revenue: How Cometly Tracks CRM Deals to the Correct Marketing Source

Matt Pattoli
September 4, 2024
•
15 minute read

Mastering Customer Acquisition Cost (CAC) in B2B SaaS: Strategies for Profitability and Growth

Matt Pattoli
August 31, 2024
•
6 minute read
B2B SaaS

Average CAC for B2B SaaS: What You Need to Know

Tom King
May 27, 2025
•
5 minute read