Explore real tactics, tools, and trends driving modern marketing performance.
UTM (Urchin Tracking Module) parameters are tags that you can add to the end of a URL to track specific metrics of your online marketing campaigns. These metrics include the source, term, content, medium, and campaign name of the traffic to your website. UTM's are used by…
Marketers are always looking for ways to maximize the efficiency of their digital ad campaigns. One of the best tools they can use to optimize their efforts is a lead tracking software. This type of software helps marketers track and measure leads as they come in from various…
Ad attribution models are used to help marketers better understand the effectiveness of their advertising campaigns. With an ad attribution model , marketers can determine which elements of their campaign are most successful in driving conversions and revenue. There are several…
Businesses need marketing attribution software to gain a better understanding of the customer journey and how their marketing campaigns are performing. With marketing attribution software, businesses can track the progress of their campaigns across channels and measure the…
Learn 30 tips that will help you improve performance on your ad campaigns.
Learn how to use UTM tracking to better track your marketing efforts and ad campaigns.
Learn about the major impact iOS 14.5 had on the digital advertising industry and the solution to iOS 14.5 for digital advertisers.
Choosing the right ecommerce platform for your business can be a difficult decision. Shopify and WooCommerce are two of the most popular platforms on the market, but they each have their own advantages and disadvantages. In this blog post, we will explore the pros and cons of…
If you're running an online business, then you know that one of the most important things is making sure your website converts as many visitors into customers as possible. Luckily, there are a few simple things you can do to improve your conversion rate and make it easier for…
You probably heard the news by this point about how iOS14 changed the game for internet marketing forever. Basically, iPhone users can now tell apps like TikTok, Facebook, and Instagram to stop tracking their activity on the other websites they visit. This means that when…
Most business owners know that Shopify is an amazing platform that allows users to sell products online while keeping track of their inventory and sales. However, many people don't realize that there are also some downsides to using this platform such as relying on Shopify's…
Attribution models are important tools for digital marketers to understand and use to measure the success of their campaigns. There are several different attribution models, but the five most common attribution models are the following: 1) Last click attribution model 2) First…
In simple terms, tracking pixels are tiny pieces of code that allow you to track visitor data on a website, such as the types of ads they click on or the products that they buy. This data is then used to improve your marketing campaigns and make them more effective. Tracking…
Manually stitching together ad reports? You’re leaving money on the table. In today’s multi-channel world, ad tracking software is no longer optional—it’s a competitive advantage. In this post, we’ll explain why tracking tools are essential for optimizing spend, proving ROI, and…
When you're spending real money on ads, every click counts. But without accurate tracking, you're flying blind. If you run an e-commerce store and want to maximize your return on ad spend (ROAS), you need the right tracking app—one that connects your ads, your conversions, and…
Trade tactics, share dashboards, and benchmark performance with the marketers running modern attribution stacks.
Join community