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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Form Opens?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are A/B Variant Engagement Metrics?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Purchase Frequency?

Grant Cooper
July 1, 2025
•
6 minute read
Metrics

What Are First-Touch Conversions?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Click-to-Conversion Time?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Demographic Breakdown?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Are Last-Touch Conversions?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Retargeting Audience Performance?

Tom King
July 1, 2025
•
6 minute read
Metrics

What Are Attributed Conversions?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Platform Breakdown?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Attributed Revenue?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Is Custom Audience Overlap?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Quality Score?

Buddy King
July 1, 2025
•
5 minute read
Metrics

What Is Ad Relevance Score?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Engagement Rate Ranking?

Tom King
July 1, 2025
•
5 minute read
Metrics

What Is Conversion Rate Ranking?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Estimated Action Rate?

Matt Pattoli
July 1, 2025
•
5 minute read