Author

Matt Pattoli

Founder at Cometly

Tracking17 minute read

SMS Marketing Attribution Tracking: A Step-by-Step Guide

Learn how to build a complete SMS marketing attribution tracking system that connects every text message click to closed-won revenue, solving the structural gap that leaves most teams guessing which campaigns actually drive pipeline. This step-by-step guide covers tracking infrastructure, UTM strategy, and audience segmentation for B2B SaaS marketers ready to stop losing SMS conversion data in direct traffic or unknown buckets.

Matt PattoliJune 11, 2026

Tracking15 minute read

9 Best Referral Program Tracking Software Tools in 2026

Discover the 9 best referral program tracking software tools for 2026, helping B2B SaaS teams monitor referral links, attribute conversions accurately, and connect referral revenue to full-funnel marketing data. From dedicated referral platforms to complete attribution solutions like Cometly, this guide covers every use case for growth leaders looking to maximize ROI from their referral programs.

Matt PattoliJune 11, 2026

Attribution Models15 minute read

Touchpoint Attribution Weighting: How to Assign Credit Across the Customer Journey

Touchpoint attribution weighting solves the critical flaw of single-touch models by distributing conversion credit proportionally across every customer interaction, giving B2B SaaS marketing teams an accurate picture of which channels truly drive revenue so they can make smarter, data-backed budget decisions.

Matt PattoliJune 11, 2026

Metrics15 minute read

7 Proven Strategies to Measure Prospecting vs Retargeting Performance

Learn 7 proven strategies to accurately measure prospecting vs retargeting performance, helping B2B SaaS marketing teams separate cold audience acquisition metrics from re-engagement results to make smarter budget decisions and improve pipeline attribution across long sales cycles.

Matt PattoliJune 11, 2026

B2B Saas16 minute read

New Customer Acquisition Tracking: A Step-by-Step Guide for B2B SaaS Teams

New customer acquisition tracking helps B2B SaaS teams move beyond last-click attribution to identify which channels, campaigns, and touchpoints actually drive closed-won revenue. This step-by-step guide covers how to build a reliable tracking framework that connects marketing spend to real pipeline outcomes—so teams can scale what works and cut what doesn't.

Matt PattoliJune 11, 2026

Pay Per Click13 minute read

Ad Platform Algorithm Changes: What Marketers Need to Know

Ad platform algorithm changes across Meta, Google, LinkedIn, and TikTok can silently erode campaign performance, shifting how ads are delivered, conversions counted, and bidding strategies executed—often before marketers notice. This guide breaks down why platforms continuously update their algorithms and what B2B SaaS marketing teams must do to protect budget efficiency and maintain consistent results.

Matt PattoliJune 11, 2026

B2B Attribution16 minute read

9 Best Self-Service Attribution Tools for B2B SaaS in 2026

This guide evaluates the 9 best self-service attribution tools for B2B SaaS teams in 2026, comparing each platform on ease of setup, multi-touch attribution depth, CRM integrations, and the ability to connect ad spend directly to revenue—helping marketers prove pipeline impact without relying on data engineering support.

Matt PattoliJune 11, 2026

Tracking15 minute read

UTM Tracking Parameters Guide: How to Set Them Up and Use Them Right

This UTM tracking parameters guide walks marketers through building, implementing, and using UTM parameters to accurately attribute traffic, leads, and conversions across every digital channel. Whether you manage paid ads, email campaigns, or multi-channel strategies, you'll learn how to create clean, scalable tracking data that connects ad spend directly to pipeline results.

Matt PattoliJune 10, 2026

Ad Tracking14 minute read

ROI Tracking for Paid Ads: How to Measure What Actually Drives Revenue

ROI tracking for paid ads bridges the gap between misleading platform dashboards and actual closed revenue, giving B2B SaaS teams a connected system to trace every ad dollar to real business outcomes. This guide explains how to build attribution that goes beyond vanity metrics and links paid media spend directly to pipeline and revenue.

Matt PattoliJune 10, 2026

B2B Attribution18 minute read

9 Best Marketing Attribution Tools Reviewed for B2B SaaS in 2026

This marketing attribution tools review evaluates the 9 best platforms for B2B SaaS teams in 2026, comparing accuracy, CRM integration depth, and attribution model flexibility to help marketers identify which campaigns truly drive revenue across long, multi-touch sales cycles.

Matt PattoliJune 10, 2026

Ad Tracking16 minute read

Losing Money on Bad Ad Data: Why Inaccurate Tracking Destroys Marketing ROI

Inaccurate ad tracking creates a costly disconnect between platform-reported metrics and actual revenue, causing marketing teams to misallocate budgets and scale underperforming campaigns. Learn why losing money on bad ad data is more common than most B2B leaders realize—and what it takes to close the gap between vanity metrics and true marketing ROI.

Matt PattoliJune 10, 2026

Lead Tracking17 minute read

9 Best Lead Attribution Tracking Software Tools in 2026

Discover the 9 best lead attribution tracking software tools in 2026, evaluated on multi-touch attribution depth, CRM integration, and B2B SaaS fit—so you can confidently connect every ad, channel, and campaign to the leads and revenue they actually generate.

Matt PattoliJune 10, 2026

Conversion Tracking16 minute read

9 Best WooCommerce Tracking Solutions in 2026

Discover the 9 best WooCommerce tracking solutions in 2026, evaluated for attribution accuracy, integration ease, and ad spend visibility. This guide helps WooCommerce store owners identify which tools—from server-side tracking to multi-touch attribution platforms—deliver the clearest connection between marketing campaigns and actual revenue.

Matt PattoliJune 10, 2026

B2B Attribution17 minute read

9 Best B2B Attribution Platforms in 2026

B2B attribution platforms help marketing teams connect ad spend, CRM data, and multi-touchpoint journeys into clear pipeline and revenue insights. This guide evaluates the 9 best options in 2026 based on attribution model depth, integrations, and reporting capabilities—helping B2B teams finally prove which campaigns drive real closed-won revenue.

Matt PattoliJune 10, 2026

Tracking14 minute read

Privacy Updates Affecting Tracking: What Marketers Need to Know

Privacy updates affecting tracking are actively degrading traditional measurement methods as browsers block cookies, operating systems require explicit consent, and third-party identifiers disappear. This guide breaks down how these changes impact campaign attribution and outlines modern strategies—including server-side tracking and first-party data—that data-driven marketers are using to maintain accurate measurement and scale confidently.

Matt PattoliJune 10, 2026

Attribution Models17 minute read

9 Best Small Business Attribution Software Tools in 2026

Discover the 9 best small business attribution software tools in 2026, evaluated on ease of setup, tracking depth, and pricing transparency. This guide helps budget-conscious businesses identify which ad channels, campaigns, and creatives are actually driving revenue—replacing conflicting platform-native reports with a single, accurate view of marketing performance.

Matt PattoliJune 10, 2026