5 Easy Ways To Improve Your Conversion Rate

The 3 Pitfalls Of Shopify Tracking

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The 5 Most Common Ad Attribution Models

What Is A Tracking Pixel And How Does It Work?

Why Do You Need Ad Tracking & Management Software?

The Best Ecommerce Tracking App for boosting ROAS on Paid Ad Campaigns

How to Scale Facebook Ads for Your Shopify Store

5 steps to improving your lead tracking process

First Party vs. Third Party Cookies. What’s The Difference?

How To Use Naming Conventions For Ad Creative Insights

Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.

Shopify Reporting and Google Analytics For Ad Tracking

Setting up UTM parameters on your ads is not enough to get accurate attribution. Using Google Analytics and Shopify Reports to get accurate attribution data will not enable you to effectively track all sales back to the correct ads.

Saying Goodbye To Third Party Cookies

Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.

Grow Your Shopify Store With Better Ad Tracking and Data-Driven Decisions

Running an ecommerce business can be tough. Your business most likely relies heavily on digital ad platforms to reach new customers. With ad platforms rapidly changing and privacy concerns becoming more apparent throughout the tech industry, your ecommerce business needs to evolve with the digital advertising landscape.