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Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
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Lead Tracking
Marketing Automation
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Pay Per Click
Productivity
Tracking
8 Key Marketing KPI Examples to Track in 2025
Analytics

8 Key Marketing KPI Examples to Track in 2025

Grant Cooper
July 4, 2025
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6 minute read
A Guide to Marketing Data Integration
Analytics

A Guide to Marketing Data Integration

Matt Pattoli
July 3, 2025
•
6 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
July 2, 2025
•
7 minute read
Pay Per Click

Top 10 Pay Per Click Software For 2025

Matt Pattoli
July 1, 2025
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7 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
July 1, 2025
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5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
July 1, 2025
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5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
July 1, 2025
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5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
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4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
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4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
July 1, 2025
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4 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
July 1, 2025
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4 minute read
Metrics

What Is Device Type Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
July 1, 2025
•
4 minute read