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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
Founder at Cometly
•
6 minute read
Mastering the Return On Ad Spend Formula
Metrics

The Return On Ad Spend Formula For Better Ad Results

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Campaign Performance Metrics Explained: Navigating Your Marketing Success

Matt Pattoli
Founder at Cometly
•
6 minute read
How to Calculate Customer Churn A Practical Guide
Metrics

How to Calculate Customer Churn A Practical Guide

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Cohort Analysis? A Marketer's Guide
Metrics

What Is Cohort Analysis? A Marketer's Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Understanding What Is Digital Marketing Attribution: Unlocking Insights For Your Marketing Strategy

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

Data for Marketing: How to Collect, Analyze, and Act on the Metrics That Matter

Matt Pattoli
February 2, 2026
•
16 minute read
Metrics

How to Fix Advertising ROI: A 6-Step Action Plan for Data-Driven Marketers

Grant Cooper
February 2, 2026
•
15 minute read
Metrics

7 Proven Strategies to Maximize Your Marketing ROI Calculator Results

Matt Pattoli
January 31, 2026
•
15 minute read
Definition of roas: Clear Guide to ROAS Basics & Boosts
Metrics

Definition Of ROAS: Clear Guide to ROAS Basics & Boosts

Matt Pattoli
February 1, 2026
•
7 minute read
Metrics

How to Measure the ROI of Digital Campaigns: A Step-by-Step Guide for Data-Driven Marketers

Matt Pattoli
January 31, 2026
•
14 minute read
Metrics

9 Best Alternative Metrics For Assessing Marketing Success That Actually Predict Revenue

Matt Pattoli
January 31, 2026
•
18 minute read
Calculate Share of Voice: Master This Quick Guide (calculate share of voice)
Metrics

Calculate Share of Voice: Master This Quick Guide (Calculate Share of Voice)

Grant Cooper
February 1, 2026
•
7 minute read
Metrics

What Is Share Of Voice And Why IT Predicts Your Future Market Share

Matt Pattoli
January 28, 2026
•
23 minute read
LTV Meaning Marketing Your Guide to Sustainable Growth
Metrics

LTV Meaning Marketing Your Guide to Sustainable Growth

Matt Pattoli
January 25, 2026
•
5 minute read
What Is Attribution in Marketing A Guide to True ROI
Metrics

What Is Attribution in Marketing A Guide to True ROI

Matt Pattoli
January 24, 2026
•
6 minute read
What is a customer touchpoint? The Essential Guide to Mapping the Customer Journey
Metrics

What is a customer touchpoint? The Essential Guide to Mapping the Customer Journey

Grant Cooper
January 24, 2026
•
6 minute read
Metrics

Understanding What Is Digital Marketing Analytics: Your Guide To Effective Measurement

Grant Cooper
January 21, 2026
•
7 minute read
What Does Sessions Mean in Web Analytics Explained
Metrics

What Does Sessions Mean in Web Analytics Explained

Matt Pattoli
January 21, 2026
•
5 minute read
What Is a View Thru Conversion and How Does It Work?
Metrics

What Is a View Thru Conversion and How Does It Work?

Matt Pattoli
January 15, 2026
•
6 minute read
What Is Impression Share and How to Maximize It
Metrics

What Is Impression Share and How to Maximize It

Grant Cooper
January 15, 2026
•
6 minute read