Author

Grant Cooper

Founder at Cometly

How Ad Platform Algorithms Suffer When You Feed Them Poor Data

Ad platform algorithms like Meta and Google rely entirely on the quality of signals you feed them—and when B2B SaaS marketers send incomplete or misleading conversion data, ad platform algorithms optimize confidently in the wrong direction, driving up costs while missing high-value customers. Understanding how poor data corrupts machine learning optimization is the first step toward fixing underperforming campaigns.

Grant CooperMay 27, 2026

Analytics17 minute read

9 Best Purchase Marketing Analytics Platforms in 2026

Discover the 9 best purchase marketing analytics platforms of 2026, evaluated on attribution accuracy, integrations, and revenue tracking capabilities. This guide helps marketing teams move beyond last-click attribution to accurately connect ad spend, campaigns, and touchpoints to real purchase outcomes—whether you're scaling e-commerce transactions or linking B2B ad budgets to closed-won revenue.

Grant CooperMay 27, 2026

Customer Journeys15 minute read

Unified Customer View Marketing: How B2B SaaS Teams Build a Single Source of Truth

B2B SaaS marketing teams struggling with fragmented attribution across CRMs, ad platforms, and analytics tools can eliminate conflicting data by implementing unified customer view marketing—a framework that consolidates every touchpoint into a single source of truth. This approach ensures accurate channel attribution, smarter budget allocation, and a complete picture of how prospects actually convert across multi-channel campaigns.

Grant CooperMay 27, 2026

Conversion Tracking18 minute read

How to Fix Duplicate Conversion Counting Issues: A Step-by-Step Guide

Duplicate conversion counting issues silently inflate your ad metrics, making campaigns appear more effective than they are and causing misallocated budget across channels. This step-by-step guide helps B2B SaaS marketing teams identify, diagnose, and fix duplicate tracking fires to restore accurate conversion data and reliable attribution.

Grant CooperMay 27, 2026

Analytics17 minute read

9 Best Marketing Performance Monitoring Tools in 2026

Marketing performance monitoring tools consolidate campaign data across channels and connect ad spend to real revenue—this guide reviews the 9 best options in 2026, with Cometly leading as the top choice for B2B SaaS teams needing full-funnel attribution from first click to closed-won revenue.

Grant CooperMay 27, 2026

Conversion Tracking16 minute read

9 Best Conversion API Tracking Tools in 2026

Discover the 9 best conversion API tracking tools in 2026 that use server-side event tracking to bypass browser limitations, improve match rates, and deliver accurate attribution across Meta, Google, TikTok, and other major ad platforms—helping marketers optimize campaigns with complete, reliable conversion data.

Grant CooperMay 27, 2026

Ad Tracking17 minute read

How Privacy Changes Impact Tracking and What Marketers Must Do Now

Privacy changes impacting tracking have permanently disrupted the signals marketers rely on—from third-party cookies to cross-site identifiers—creating dangerous gaps between ad platform data and actual revenue. This guide breaks down what's changed and what B2B marketing teams must do now to maintain accurate attribution and protect budget decisions.

Grant CooperMay 27, 2026

General17 minute read

How to Track Influencer Marketing Conversions: A Step-by-Step Guide for Accurate Attribution

Most brands struggle to track influencer marketing conversions beyond basic clicks, leaving ROI unclear when customers convert through multiple touchpoints. This comprehensive guide walks you through setting up UTM parameters, promo codes, pixel tracking, and multi-touch attribution systems to accurately measure which influencer campaigns drive actual revenue—not just engagement—so you can confidently answer whether your influencer investments are profitable.

Grant CooperMay 26, 2026

Ad Creative13 minute read

9 Best AI Ad Variation Generators to Scale Creative Testing in 2026

AI ad variation generators automate the creation of multiple ad versions from a single concept, enabling marketers to scale creative testing without manual design work. This guide reviews the 9 best tools in 2026 for generating ad variations—including static images, video ads, and UGC-style content—helping you test more creative angles, find winning campaigns faster, and scale production without expanding your team.

Grant CooperMay 26, 2026

AI Marketing13 minute read

9 Best AI Visibility Tools for Marketing Optimization in 2026

Discover the top AI visibility tools for optimization that help marketers track budget allocation, improve attribution accuracy, and make data-driven decisions across channels. This comprehensive guide evaluates nine leading AI-powered platforms based on their capabilities, integrations, and value for marketing teams navigating complex cross-platform customer journeys and privacy-focused tracking challenges.

Grant CooperMay 26, 2026

Ad Tracking17 minute read

How to Fix iOS 14 Tracking Issues: A Step-by-Step Guide for B2B SaaS Marketers

B2B SaaS marketers can fix iOS 14 tracking issues by implementing the right technical setup and attribution infrastructure to recover lost conversion signals. This guide walks through practical steps to restore accurate data across Meta, Google, and other ad platforms—helping teams eliminate underreported conversions, unreliable ROAS figures, and the attribution gaps that have plagued paid campaigns since Apple's App Tracking Transparency rollout.

Grant CooperMay 26, 2026

AI Marketing16 minute read

Automated Budget Recommendations: How AI Helps Marketers Spend Smarter

Automated budget recommendations use AI to continuously analyze performance signals across marketing channels, helping B2B SaaS marketers shift from reactive budget allocation to proactive, data-backed spending decisions that maximize pipeline impact across Google Ads, Meta, LinkedIn, and beyond.

Grant CooperMay 26, 2026

Analytics14 minute read

Why Google Analytics Is Not Accurate (And What To Do About It)

Google Analytics not accurate data is a structural problem affecting B2B SaaS marketing teams, not just a configuration error. GA4 misattributes conversions, misreads traffic sources, and lacks the CRM-level context needed to make reliable revenue decisions—here's why it happens and how to build a more trustworthy measurement framework.

Grant CooperMay 26, 2026

Ad Tracking17 minute read

9 Best Ad Tracking Software for Ecommerce in 2026

Choosing the right ad tracking software for ecommerce has never been more critical, especially as iOS restrictions and cookie limitations make accurate attribution harder. This guide reviews the 9 best platforms of 2026, evaluating each on attribution accuracy, integration depth, and ease of use to help direct-to-consumer brands and multi-channel stores connect ad spend to real revenue.

Grant CooperMay 26, 2026

B2B Attribution16 minute read

Accurate Ad Attribution Guide: A Step-by-Step Process for B2B SaaS Marketers

This accurate ad attribution guide walks B2B SaaS marketers through a practical, step-by-step process for connecting ad spend to closed-won revenue across complex, multi-touchpoint sales cycles. Learn how to build reliable tracking infrastructure, select the right attribution model, and integrate your CRM and ad platforms to make confident, data-driven budget decisions.

Grant CooperMay 26, 2026

Attribution Models18 minute read

How to Setup Marketing Attribution Tracking: A Step-by-Step Guide

This step-by-step guide explains how to setup marketing attribution tracking by connecting ad clicks, form fills, and CRM events to actual closed revenue, giving B2B SaaS teams the complete data foundation needed to make confident budget decisions. It addresses common setup gaps—like missing server-side events and disconnected CRM data—that make attribution reporting unreliable.

Grant CooperMay 26, 2026