Author

Grant Cooper

Founder at Cometly

Custom Attribution Model Setup: A Step-by-Step Guide for Marketers

Custom attribution model setup allows marketers to move beyond default last-click or linear models that misrepresent how buyers actually convert across complex, multi-channel funnels. This step-by-step guide explains how to build a model tailored to your specific sales cycle, ensuring every touchpoint receives accurate credit so budget decisions are based on real performance data.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

9 Best Conversion Tracking Services and Their Pricing in 2026

This guide compares the 9 best conversion tracking services in 2026, breaking down conversion tracking service pricing models, standout features, and ideal use cases to help media buyers, SaaS teams, and agencies find the right tool for their budget and advertising goals.

Grant CooperMay 26, 2026

Conversion Tracking16 minute read

Google Ads Offline Conversion Import: A Complete Step-by-Step Guide

Google Ads offline conversion import bridges the gap between online ad clicks and real-world revenue by feeding closed deals and CRM-verified sales back into your campaigns. This step-by-step guide shows B2B and high-ticket businesses how to implement offline conversion tracking so Smart Bidding optimizes for actual revenue—not just form fills.

Grant CooperMay 26, 2026

Conversion Tracking18 minute read

How to Fix TikTok Ads Conversion Tracking Issues: A Step-by-Step Guide

This step-by-step guide helps marketers diagnose and resolve TikTok ads conversion tracking issues, covering the most common root causes including misconfigured pixels, missing server-side tracking, and attribution window discrepancies. Whether your events aren't firing or your conversion data looks inconsistent, this guide provides actionable fixes to restore accurate tracking and get your campaign optimization back on track.

Grant CooperMay 26, 2026

Attribution Models16 minute read

Onboarding for an Attribution Platform: A Step-by-Step Setup Guide

Proper onboarding for an attribution platform requires following the right setup sequence to ensure accurate data collection and reliable multi-touch reporting. This step-by-step guide walks marketers through connecting data sources, configuring conversion tracking, and building a solid foundation that feeds accurate signals back to ad platforms for smarter budget decisions.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

Snapchat Pixel Not Tracking Sales: A Step-by-Step Fix Guide

If your Snapchat pixel not tracking sales is skewing your ROAS data and undermining campaign optimization, this step-by-step diagnostic guide helps you identify and fix the root cause—whether it's a misconfigured purchase event, broken pixel installation, server-side tracking gap, or tag manager conflict—so you can restore accurate conversion data and scale with confidence.

Grant CooperMay 26, 2026

Attribution Models16 minute read

9 Best Ad Attribution Platforms for Agencies in 2026

Choosing the right ad attribution platform for agencies is critical for proving ROI across multiple clients and channels. This guide evaluates nine top platforms—including Cometly and others—based on multi-channel tracking accuracy, client reporting, ease of setup, and their ability to handle modern challenges like iOS privacy changes and cross-device attribution.

Grant CooperMay 26, 2026

Conversion Tracking16 minute read

Shopify Conversion Tracking Not Working: A Step-by-Step Fix Guide

When Shopify conversion tracking is not working, ad campaigns lose the purchase data needed to optimize performance, leading to inflated costs and wasted budget. This step-by-step guide helps ecommerce marketers diagnose and fix common tracking issues—including missing purchase events, duplicate conversions, and data mismatches—across Meta, Google, TikTok, and other ad platforms.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

Facebook Ads Not Tracking Conversions Properly: A Step-by-Step Fix Guide

If your Facebook Ads are not tracking conversions properly, mismatched data between Meta and your CRM can silently drain your ad budget by feeding the algorithm incomplete optimization signals. This step-by-step guide walks you through diagnosing and fixing common Facebook pixel, Conversions API, and event configuration issues to restore accurate conversion data and get your campaigns scaling again.

Grant CooperMay 26, 2026

Tracking17 minute read

How to Recover Lost Tracking Data After an iOS Update: A Step-by-Step Guide

Recovering lost tracking data after an iOS update requires rebuilding your measurement infrastructure beyond pixel-based tracking, which Apple's App Tracking Transparency framework rendered unreliable. This guide walks performance marketers through practical steps to restore conversion signals, improve ad platform algorithm accuracy, and make confident budget decisions despite iOS privacy restrictions.

Grant CooperMay 26, 2026

Analytics17 minute read

9 Best Performance Marketing Analytics Software Tools in 2026

Choosing the right performance marketing analytics software is critical for connecting ad spend to real revenue outcomes across every channel and touchpoint. This guide evaluates the 9 best platforms available in 2026, comparing attribution accuracy, cross-channel coverage, AI capabilities, and pricing to help solo marketers, SaaS teams, and agencies make a confident, informed decision.

Grant CooperMay 26, 2026

Pay Per Click14 minute read

9 Best Automated Bid Optimization Software Tools in 2026

Automated bid optimization software uses AI and algorithms to adjust advertising bids in real-time across platforms like Google, Meta, and TikTok, helping marketers maximize conversions while controlling costs. This guide evaluates the nine best tools for 2026 based on platform coverage, AI capabilities, integration depth, and real-world performance to help you choose the right solution for multi-platform campaign management.

Grant CooperMay 21, 2026

AI Marketing14 minute read

9 Best AI Ad Creative Generators to Scale Your Campaigns in 2026

AI ad creative generators use machine learning to produce high-performing ad images, videos, and copy in minutes, helping marketing teams overcome creative bottlenecks and scale campaigns without exhausting design budgets. This comprehensive guide reviews the 9 best AI ad creative generator tools for 2026, covering all-in-one platforms and specialized solutions for solo marketers and agencies looking to accelerate creative production and combat ad fatigue.

Grant CooperMay 21, 2026

Tracking17 minute read

9 Best Cross Device Tracking Solutions for Marketers in 2026

Discover the 9 best cross device tracking solutions for 2026 that help marketers unify fragmented customer journeys across smartphones, tablets, and desktops into a single, accurate view. This guide covers standout features, ideal use cases, and pricing to help you eliminate wasted ad spend and confidently identify which campaigns are actually driving revenue.

Grant CooperMay 21, 2026

Metrics16 minute read

How to Track Marketing Funnel Performance: A Step-by-Step Guide for Data-Driven Marketers

Learn how to track marketing funnel performance by connecting every touchpoint from first ad click to final conversion, giving you clear visibility into where prospects drop off and which channels actually drive revenue. This step-by-step guide covers defining funnel stages, selecting the right metrics, implementing cross-platform tracking, and using attribution data to eliminate guesswork and optimize your marketing spend for maximum ROI.

Grant CooperMay 21, 2026

AI Marketing15 minute read

9 Best AI Ad Management Platforms to Maximize ROAS in 2026

Discover the 9 best AI ad management platforms of 2026, compared by their strengths in bid automation, attribution, creative generation, and cross-channel optimization to help marketers maximize ROAS. Whether you're battling signal loss, scaling campaigns, or seeking smarter automation, this guide breaks down which platform best fits your specific advertising gaps.

Grant CooperMay 21, 2026