Author

Grant Cooper

Founder at Cometly

Tracking19 minute read

How to Track Multi-Channel Campaigns: A Step-by-Step Guide for Accurate Attribution

Learning how to track multi-channel campaigns across Meta, Google, TikTok, and LinkedIn is essential for marketing teams struggling with fragmented data and conflicting platform-reported results. This step-by-step guide provides a practical framework for unifying touchpoint data, building accurate attribution, and confidently allocating budget based on what actually drives revenue.

Grant CooperMay 7, 2026

Customer Journeys16 minute read

How to Fix Being Unable to Track the Customer Journey: A Step-by-Step Guide

Businesses unable to track the customer journey face costly blind spots in their marketing attribution, made worse by browser privacy updates, ad blockers, and Apple's ATT framework. This step-by-step guide walks marketing teams through practical solutions for unifying siloed data across platforms like Meta, Google, and your CRM to restore accurate attribution and smarter budget decisions.

Grant CooperMay 7, 2026

Conversion Tracking17 minute read

Google Analytics Not Tracking Conversions? How to Diagnose and Fix It Step by Step

If Google Analytics not tracking conversions is disrupting your marketing data, this step-by-step diagnostic guide walks you through the most common root causes behind missing or inaccurate conversion data in GA4. From misconfigured events to tagging errors, you'll learn how to systematically identify and fix conversion tracking failures so your reporting accurately reflects campaign performance.

Grant CooperMay 7, 2026

Attribution Models17 minute read

7 Proven Strategies to Fix Marketing Channel Overlap Problems

Marketers running campaigns across multiple platforms simultaneously face marketing channel overlap problems when each ad network claims credit for the same conversion, inflating performance data and distorting budget decisions. This guide outlines seven proven strategies to eliminate duplicate attribution, establish accurate cross-channel tracking, and make smarter spending decisions based on real conversion data rather than competing platform claims.

Grant CooperMay 7, 2026

Pay Per Click16 minute read

How to Fix Ad Retargeting Audience Accuracy Issues: A Step-by-Step Guide

Ad retargeting audience accuracy issues silently drain ad budgets by serving ads to converted customers, irrelevant users, or missing high-intent prospects due to broken tracking, cookie restrictions, and fragmented data. This step-by-step guide walks through diagnosing and fixing the root data problems behind inaccurate retargeting audiences so you can improve ROAS and reach the right people at the right time.

Grant CooperMay 7, 2026

Metrics16 minute read

Why My ROAS Is Inaccurate: 6 Hidden Causes and How to Fix Them

Discover why my ROAS is inaccurate by exploring six hidden causes — from cross-platform attribution conflicts and tracking pixel errors to CRM data mismatches — that silently distort your campaign performance data. Learn practical fixes to align your reported ROAS with actual revenue so you can make confident, profitable scaling decisions.

Grant CooperMay 7, 2026

Attribution Models16 minute read

Multi Touch Attribution Explained: How to Credit Every Touchpoint That Drives Revenue

Multi touch attribution explained: it's the framework that distributes conversion credit across every touchpoint in a customer's journey—from first ad impression to final click—rather than crediting just one interaction. This guide breaks down how multi-touch attribution models work, why single-touch approaches distort your marketing data, and how to implement a more accurate system that reveals which channels truly drive revenue.

Grant CooperMay 7, 2026

Attribution Models14 minute read

Why Attribution Data Doesn't Match: The Real Reasons Your Numbers Never Agree

Understanding why attribution data doesn't match across platforms like Google Ads, Meta, and your CRM is essential for making confident budget decisions. This guide breaks down the specific, predictable reasons behind conversion discrepancies—from differing measurement methodologies to privacy-driven tracking limitations—so marketers can stop debating numbers and start interpreting them accurately.

Grant CooperMay 7, 2026

Ad Tracking14 minute read

Ad Platform Data Accuracy Issues: Why Your Ad Reports Don't Match Reality

Ad platform data accuracy issues cause marketers to routinely see inflated conversion numbers across Meta, Google, and TikTok that can be nearly double actual CRM-recorded sales. This widespread problem stems from a structural conflict of interest where ad platforms simultaneously sell inventory and measure its performance, making independent verification essential for accurate campaign reporting.

Grant CooperMay 7, 2026

Pay Per Click15 minute read

Why My Ads Stopped Converting: 7 Common Causes and How to Fix Them

If you're wondering why your ads stopped converting, this diagnostic guide walks through 7 of the most common culprits—from broken tracking pixels and creative fatigue to algorithm changes and audience exhaustion—and provides actionable fixes to help you identify the problem quickly and restore campaign performance before your budget burns further.

Grant CooperMay 7, 2026

Facebook Ads16 minute read

Why Facebook Ads Show Wrong Data (And How to Fix It)

Facebook Ads Manager often reports inflated conversion numbers that don't match your CRM or actual sales data, and understanding why Facebook ads show wrong data is essential for making sound budget and scaling decisions. This post breaks down the structural attribution issues behind the discrepancy and provides actionable fixes to align your reported metrics with real business results.

Grant CooperMay 7, 2026

Conversion Tracking15 minute read

Conversion Tracking Issues on iOS: Why Your Ad Data Is Broken and How to Fix It

Conversion tracking issues on iOS have created significant data gaps for digital marketers since Apple's App Tracking Transparency framework launched, causing ad dashboards to misreport performance and skew cost-per-acquisition metrics. This guide explains why iOS privacy updates continue breaking attribution data and provides actionable solutions to restore tracking accuracy and make informed campaign decisions despite ongoing restrictions.

Grant CooperMay 7, 2026

Facebook Ads14 minute read

Facebook Ads Attribution Problems: Why Your Data Is Wrong and How to Fix It

Facebook ads attribution problems occur when Ads Manager reports significantly more conversions than your CRM or analytics tools actually record, leading to misguided budget decisions. This disconnect stems from privacy-driven tracking limitations, Facebook's credit-claiming reporting model, and fragmented customer journeys—but understanding the root causes makes it possible to close the data gap and make more accurate advertising decisions.

Grant CooperMay 7, 2026

Productivity15 minute read

9 Best Budget Optimization Tools for Marketers in 2026

This budget optimization tools comparison evaluates nine platforms—including Cometly and other attribution-first solutions—to help marketers eliminate guesswork when allocating ad spend across channels like Meta, Google, TikTok, and LinkedIn. Tools are assessed on cross-platform visibility, AI-powered recommendations, data accuracy, and pricing, making it useful for both lean growth teams and enterprise marketing operations.

Grant CooperMay 6, 2026

Analytics17 minute read

9 Best Marketing Analytics Tools for Startups in 2026

Choosing the right marketing analytics tools for startups means balancing affordability, ease of setup, and actionable insights without enterprise-level complexity. This guide evaluates nine top platforms based on startup-specific needs, helping lean teams connect ad spend to real revenue and make smarter marketing decisions with limited budgets.

Grant CooperMay 6, 2026

Ecommerce14 minute read

7 Proven Strategies for Attribution Tracking for Online Stores

Attribution tracking for online stores helps ecommerce brands accurately connect every customer touchpoint—across Meta, Google, TikTok, email, and more—to actual revenue, eliminating the double-counting and data gaps that lead to wasted ad spend. This guide covers seven proven strategies to build a reliable attribution system that reveals true campaign ROI and supports smarter budget decisions, even as privacy changes continue to limit platform-reported data.

Grant CooperMay 6, 2026