Cometly
All posts
Author
Matt Pattoli

Matt Pattoli

Founder at Cometly
What Is Conversion Rate in Marketing and How to Master It
Metrics6 minute read

What Is Conversion Rate in Marketing and How to Master It

In marketing, the conversion rate is the percentage of users who complete a desired action out of the total number of people who visit your site. Think of it as your marketing report card; it tells you exactly how effective your message and website are at getting people to act.…

Matt Pattoli
Matt PattoliDecember 10, 2025
What Is Cost Per Acquisition and Why It's Your Most Important Metric
Metrics6 minute read

What Is Cost Per Acquisition and Why It's Your Most Important Metric

Cost Per Acquisition (CPA) is one of those metrics that cuts straight to the point. It tells you the total cost a business pays to get a single new customer from a specific ad campaign or channel. Forget clicks, impressions, and all the other vanity metrics for a second. CPA…

Matt Pattoli
Matt PattoliDecember 9, 2025