Author

Grant Cooper

Founder at Cometly

Post-iOS Attribution Challenges: What Every B2B SaaS Marketer Needs to Know

Post-iOS attribution challenges have created a measurement crisis for B2B SaaS marketers, where long sales cycles and multi-touch journeys make tracking gaps far more damaging than in B2C. This guide breaks down what changed after iOS 14.5, why B2B teams are disproportionately affected, and how modern attribution strategies can restore confidence in your paid acquisition data.

Grant CooperJune 15, 2026

B2B Saas16 minute read

7 Proven Churn Prediction Analytics Strategies for B2B SaaS Companies

Churn prediction analytics helps B2B SaaS companies identify at-risk customers weeks before cancellation by combining behavioral signals, product data, and revenue insights into actionable early-warning systems. This guide covers seven proven strategies for building a complete churn prediction framework that connects acquisition channel data to retention outcomes, helping teams reduce revenue loss and improve customer lifetime value.

Grant CooperJune 15, 2026

Conversion Tracking15 minute read

Why Visitors Are Not Converting: Root Causes and How to Fix Them

Discover the root causes of why visitors are not converting on your site—from traffic quality issues and message misalignment to on-page friction and attribution blind spots—and learn how to diagnose and fix each problem with data-driven strategies that turn passive traffic into measurable results.

Grant CooperJune 15, 2026

Ecommerce16 minute read

Tracking for Print on Demand Business: A Step-by-Step Guide to Attribution and Ad ROI

Tracking for print on demand business success requires connecting every ad click to every sale across platforms like Facebook, TikTok, and Google—without it, you risk cutting the campaigns that actually drive revenue. This step-by-step guide covers pixel setup, server-side event configuration, multi-touch attribution models, and ROI dashboards to help POD sellers stop guessing and start scaling profitably.

Grant CooperJune 15, 2026

Tracking16 minute read

Tracking for Influencer Marketing Campaigns: A Step-by-Step Guide

Tracking for influencer marketing campaigns goes beyond vanity metrics—this step-by-step guide shows B2B SaaS teams how to connect influencer activity to real pipeline and revenue using proper attribution setup, trackable links, CRM integration, and reporting frameworks that prove ROI on every partnership.

Grant CooperJune 14, 2026

Ad Tracking14 minute read

Pixel Based Tracking Problems: Why Your Ad Data Is Lying to You

Pixel based tracking problems are causing marketers to make budget decisions based on flawed data, as browser restrictions, ad blockers, and cross-device behavior create significant gaps between ad platform reports and actual revenue. This post breaks down why pixel tracking is increasingly unreliable and what modern attribution methods can replace it.

Grant CooperJune 14, 2026

Attribution Models15 minute read

9 Best Northbeam Alternatives and Attribution Tools to Consider in 2026

This comprehensive comparison of Northbeam vs attribution tools evaluates nine leading platforms across multi-touch attribution depth, server-side tracking, and integration breadth to help B2B SaaS teams, DTC brands, and agencies identify the best fit for connecting ad spend to closed revenue in 2026.

Grant CooperJune 14, 2026

Attribution Models18 minute read

9 Best CRM Integration Tools for Marketing Attribution in 2026

Discover the 9 best tools for CRM integration for attribution in 2026, evaluated on full-funnel visibility, multi-touch modeling, and data accuracy to help B2B SaaS teams trace closed-won deals back to the exact campaigns that drove revenue.

Grant CooperJune 14, 2026

Analytics16 minute read

Consolidated Ad Reporting: How to Unify Your Marketing Data and Make Smarter Decisions

Consolidated ad reporting eliminates the time-consuming process of manually pulling data from Google Ads, Meta, LinkedIn, and other platforms by unifying all paid channel performance into a single, accurate view—helping B2B SaaS marketing teams make confident budget decisions faster and with greater precision.

Grant CooperJune 14, 2026

Marketing Strategy15 minute read

Data Driven Marketing Decisions: How B2B SaaS Teams Turn Insights Into Growth

B2B SaaS marketing teams often struggle to make confident data driven marketing decisions despite having access to more data than ever before. This guide explores how to bridge the gap between raw metrics and actionable growth insights across complex, multi-touch buyer journeys.

Grant CooperJune 14, 2026

Marketing Strategy17 minute read

Marketing Spend Allocation: A Step-by-Step Guide for B2B SaaS Teams

Marketing spend allocation is the process of strategically distributing your B2B SaaS marketing budget across channels and campaigns to maximize pipeline and revenue. This step-by-step guide replaces gut-instinct budgeting with a structured, data-driven framework that connects every dollar spent to measurable business outcomes.

Grant CooperJune 14, 2026

Customer Journeys16 minute read

9 Best Customer Touchpoint Tracking Tools in 2026

Discover the 9 best customer touchpoint tracking tools in 2026, evaluated for attribution depth, integrations, and B2B SaaS fit—so you can map every interaction across the buyer journey and connect marketing touchpoints directly to pipeline and closed revenue.

Grant CooperJune 14, 2026

Attribution Models15 minute read

How to Migrate Attribution Platforms Without Losing Data or Momentum

Learn how to migrate attribution platform setups without losing historical data, breaking conversion tracking, or disrupting pipeline visibility—this step-by-step guide covers everything from pre-migration audits to validation checklists, helping B2B SaaS marketing teams switch tools with confidence and continuity.

Grant CooperJune 14, 2026

Attribution Models14 minute read

Attribution Modeling for SaaS: How to Know Which Channels Actually Drive Revenue

Attribution modeling for SaaS requires a fundamentally different approach than standard single-touch models, because complex, multi-month buying journeys spanning paid search, content, email, and sales touchpoints make last-click reporting actively misleading. This guide breaks down how SaaS marketing teams can identify which channels truly drive revenue and make smarter budget decisions using modern multi-touch attribution strategies.

Grant CooperJune 14, 2026

Attribution Models16 minute read

Data Driven Attribution Explained: How It Works and Why It Matters for B2B SaaS

Data driven attribution explained: unlike rigid last-click or first-touch models, this machine learning-powered approach analyzes your actual conversion data to accurately credit every touchpoint across complex B2B SaaS buying journeys—giving marketing teams the insight needed to make smarter budget decisions and prove real revenue impact.

Grant CooperJune 14, 2026

Attribution Models16 minute read

Attribution Onboarding Process: How to Set Up Marketing Attribution from Scratch

This step-by-step guide walks B2B SaaS marketing teams through the attribution onboarding process, from initial tracking setup to connecting ad clicks and CRM events to closed-won revenue. It provides a practical framework for eliminating data gaps, reducing misattribution, and building a reliable single source of truth that supports smarter budget decisions and scalable growth.

Grant CooperJune 14, 2026