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Learn how to leverage marketing to accelerate growth.

Explore real tactics, tools, and trends driving modern marketing performance.

7 Proven Marketing Measurement Strategies for Consultants

Marketing measurement for consultants goes beyond vanity metrics—this guide delivers seven proven strategies to build systematic frameworks that connect marketing activity directly to revenue, pipeline, and cost per acquisition. Consultants who master attribution and outcome-based reporting become indispensable to clients, justify higher fees, and scale their practice with confidence.

Matt PattoliJune 15, 2026

Lead Tracking16 minute read

Marketing Tracking for Lead Generation: A Step-by-Step Guide

This step-by-step guide shows B2B SaaS marketing teams how to build a complete marketing tracking for lead generation system—from defining leads and setting up attribution to connecting ad spend directly to pipeline and closed revenue, eliminating guesswork and budget waste.

Matt PattoliJune 15, 2026

Analytics15 minute read

7 Marketing Analytics Strategies for Coaches to Grow Faster

Marketing analytics for coaches transforms guesswork into growth by revealing exactly which channels, campaigns, and touchpoints drive discovery calls and program sign-ups. This guide covers seven practical strategies to help coaches build a data-driven marketing operation, track the full client journey, and stop wasting budget on efforts that don't convert.

Grant CooperJune 15, 2026

Ad Tracking16 minute read

iOS Privacy Changes: What They Mean for Ad Tracking and Attribution

iOS privacy changes impact on tracking have created significant data gaps between ad platforms and CRM systems, leaving B2B SaaS marketers with unreliable conversion data that leads to poor budget decisions and misallocated spend. This article breaks down Apple's privacy framework, explains why it disrupted digital attribution, and outlines modern solutions for accurate measurement.

Grant CooperJune 15, 2026

Marketing Strategy15 minute read

Marketing Budget Allocation Strategy: A Step-by-Step Guide for B2B SaaS Teams

This step-by-step guide helps B2B SaaS teams build a data-driven marketing budget allocation strategy by auditing current spend, identifying highest-ROI channels, and replacing last-click attribution with accurate pipeline contribution data to make smarter, revenue-aligned investment decisions each quarter.

Matt PattoliJune 15, 2026

AI Marketing15 minute read

7 Proven Strategies for Conversion Optimization with AI Recommendations

Discover 7 proven strategies for conversion optimization with AI recommendations that help B2B SaaS marketing teams move beyond disconnected data and gut-feel decisions—using real-time pattern detection to identify funnel leaks, prioritize high-impact touchpoints, and turn raw campaign data into measurable revenue growth across paid channels and landing pages.

Grant CooperJune 15, 2026

Attribution Models15 minute read

Cookieless Attribution Methods: How to Track Marketing Performance Without Third-Party Cookies

Cookieless attribution methods have become essential as major browsers phase out third-party cookies, leaving marketers with degrading measurement infrastructure and incomplete campaign data. This guide explores privacy-first tracking alternatives—including first-party data strategies, server-side tracking, and AI-powered attribution—that help B2B SaaS companies accurately measure marketing performance and protect ad spend optimization in a post-cookie world.

Matt PattoliJune 15, 2026

Customer Journeys17 minute read

9 Best Touchpoint Analysis Software Tools in 2026

Touchpoint analysis software maps every customer interaction across channels to reveal what truly drives revenue, and this guide evaluates the 9 best platforms available in 2026. B2B SaaS marketing teams will find detailed comparisons of attribution depth, integration breadth, and ease of use to help identify the right tool for turning multi-channel data into smarter marketing decisions.

Matt PattoliJune 15, 2026

Affiliate Marketing15 minute read

Tracking for Affiliate Marketing Programs: A Step-by-Step Guide for B2B SaaS Teams

Tracking for affiliate marketing programs is essential for B2B SaaS teams who need to connect affiliate-sourced traffic to real pipeline and closed-won revenue, not just surface-level clicks. This step-by-step guide covers tracking architecture, proper attribution setup, CRM integration, and reporting frameworks that give marketing teams the data confidence to pay commissions accurately and scale what actually works.

Matt PattoliJune 15, 2026

Attribution Models14 minute read

Position Based Attribution Explained: How It Works and When to Use It

Position based attribution explained: a multi-touch model that splits credit between first and last touchpoints while distributing remaining weight across middle interactions, giving B2B SaaS marketers a more accurate view of complex, multi-channel buyer journeys to make smarter budget decisions.

Grant CooperJune 15, 2026

Ecommerce19 minute read

9 Best BigCommerce Tracking Solutions in 2026

Discover the 9 best BigCommerce tracking solutions in 2026, compared by attribution depth, integration quality, and ease of setup to help paid media teams accurately measure which campaigns drive real revenue—even amid signal loss from iOS updates and cookie restrictions.

Matt PattoliJune 15, 2026

Conversion Tracking18 minute read

Can't Track Sales from Ads? Here's How to Fix It Step by Step

If you can't track sales from ads, you're making budget decisions blind—scaling campaigns that don't convert while pausing ones driving real revenue. This guide walks through exactly why attribution breaks down across pixels, CRMs, and long sales cycles, and how to fix it step by step using modern tracking tools like Cometly.

Grant CooperJune 15, 2026

B2B Saas17 minute read

7 Free Trial Marketing Analytics Strategies to Convert More SaaS Signups

Free trial marketing analytics helps B2B SaaS teams connect ad spend to trial signups, activation events, and paid conversions—eliminating blind spots in the customer journey. This guide covers seven proven strategies for building a full-funnel analytics system that identifies which channels drive quality trial users and where drop-offs occur before revenue is captured.

Matt PattoliJune 15, 2026

Attribution Models14 minute read

Post View Attribution Window: What It Is and Why It Matters for Ad Measurement

A post view attribution window gives marketers credit for ad impressions that influence conversions even when users never click, solving a critical measurement gap in display and video campaigns. Learn how configuring the right view-through attribution window reveals the true impact of awareness-driven advertising on your pipeline and revenue.

Matt PattoliJune 15, 2026

Conversion Tracking19 minute read

Google Analytics Not Showing Ad Conversions: How to Fix It Step by Step

When Google Analytics is not showing ad conversions, it's often caused by configuration errors, broken tracking links, or attribution gaps that distort your campaign data. This step-by-step guide walks marketing teams through every root cause and fix, helping you restore accurate conversion tracking and make confident, data-driven budget decisions.

Grant CooperJune 15, 2026

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