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Attribution Models

Understand different attribution models and how they impact your marketing ROI and decision-making.

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Attribution Models

7 Best Multi-Touch Attribution Software in 2026 (Honest Reviews)

Grant Cooper
Founder at Cometly
•
14 minute read
Attribution Models

7 Best Marketing Mix Modeling Software Tools in 2026

Matt Pattoli
Founder at Cometly
•
12 minute read
Attribution Models

Losing Attribution Data? Here's Why It Happens and How to Fix It

Grant Cooper
Founder at Cometly
•
23 minute read
Attribution Models

7 Best Marketing Attribution Tools Compared for 2026

Matt Pattoli
Founder at Cometly
•
13 minute read
Attribution Models

7 Best Multi-Channel Attribution Platforms in 2026

Matt Pattoli
Founder at Cometly
•
12 minute read
Attribution Models

Marketing Attribution Models Explained: A Complete Guide to Tracking What Drives Revenue

Matt Pattoli
Founder at Cometly
•
18 minute read
Attribution Models

How to Attribute Revenue to Marketing: A Step-by-Step Guide for Accurate ROI Tracking

Grant Cooper
Founder at Cometly
•
18 minute read
Attribution Models

How to Build a Marketing Attribution Model: Real Examples and Step-by-Step Implementation

Matt Pattoli
Founder at Cometly
•
18 minute read
Attribution Models

7 Top Marketing Attribution Firms in the USA: Finding Your Perfect Match

Matt Pattoli
Founder at Cometly
•
17 minute read
Attribution Models

How to Set Up Google Analytics Attribution: A Step-by-Step Guide for Accurate Campaign Tracking

Matt Pattoli
Founder at Cometly
•
13 minute read
Attribution Models

Define Attribution in Marketing: The Complete Guide to Tracking What Actually Drives Revenue

Matt Pattoli
Founder at Cometly
•
16 minute read
Attribution Models

Marketing Attribution Agency: What They Do and When You Need One

Matt Pattoli
Founder at Cometly
•
15 minute read
Attribution Models

Do I Need a Marketing Attribution Tool? 7 Signs It's Time to Invest

Matt Pattoli
Founder at Cometly
•
15 minute read
Attribution Models

Attribution Meaning in Marketing: The Complete Guide to Understanding What Drives Your Revenue

Matt Pattoli
Founder at Cometly
•
15 minute read
Attribution Models

How to Improve Marketing Data Accuracy: 6 Proven Methods for Better Attribution

Matt Pattoli
Founder at Cometly
•
18 minute read
Attribution Models

Mobile App Marketing Attribution: The Complete Guide to Tracking What Drives Installs and Revenue

Matt Pattoli
Founder at Cometly
•
18 minute read
Attribution Models

Creating a Marketing Attribution Report: Step-by-Step Guide to Boost Your ROI

Tom King
August 8, 2025
•
6 minute read
Understanding First Click Attribution
Attribution Models

Understanding The First Click Attribution Model

Buddy King
August 7, 2025
•
7 minute read
Attribution Models

Discover the Top 10 Marketing Campaign Attribution Tools to Enhance Your Strategy

Matt Pattoli
August 6, 2025
•
7 minute read
Attribution Models

Top 10 Multi Touch Attribution Software to Enhance Your Marketing Strategy

Grant Cooper
August 6, 2025
•
8 minute read
Attribution Models

Understanding Closed Loop Attribution for Better Marketing Attribution

Tom King
August 3, 2025
•
6 minute read
Unlocking ROI with Multi Touch Attribution Modeling
Attribution Models

How Multi-Touch Attribution Unlocks Real ROI

Buddy King
July 12, 2025
•
6 minute read
Attribution Models

MMM Models Explained: How to Maximize ROI Across Channels

Matt Pattoli
July 8, 2025
•
8 minute read
Attribution Models

Understanding Multi-Touch Attribution Tools: A Comprehensive Guide

Matt Pattoli
July 14, 2025
•
5 minute read
Guide to Multi-Touch Attribution Models
Attribution Models

Rethinking Marketing Attribution: A Deep Dive Into Multi-Touch Models

Grant Cooper
July 8, 2025
•
5 minute read
How to Measure Marketing Attribution & Prove ROI
Attribution Models

How to Measure Marketing Attribution & Prove ROI

Grant Cooper
June 30, 2025
•
7 minute read
Understanding the Linear Attribution Model
Attribution Models

What Is The Linear Attribution Model

Tom King
June 30, 2025
•
6 minute read
First Click vs Last Click Attribution: Which Model Works Best?
Attribution Models

First Click vs Last Click Attribution: Which Model Works Best?

Grant Cooper
June 30, 2025
•
6 minute read
Attribution Models

Using Multi-Touch Attribution Models For Analyzing Data

Matt Pattoli
April 8, 2025
•
6 minute read
Attribution Models

What Makes Multi Touch Attribution Modeling So Effective?

Buddy King
December 27, 2024
•
7 minute read
Attribution Models

A Deep Dive into Attribution Modeling

Grant Cooper
January 5, 2025
•
8 minute read