Author

Grant Cooper

Founder at Cometly

Facebook Ads Not Tracking Conversions Properly: A Step-by-Step Fix Guide

If your Facebook Ads are not tracking conversions properly, mismatched data between Meta and your CRM can silently drain your ad budget by feeding the algorithm incomplete optimization signals. This step-by-step guide walks you through diagnosing and fixing common Facebook pixel, Conversions API, and event configuration issues to restore accurate conversion data and get your campaigns scaling again.

Grant CooperMay 26, 2026

Tracking17 minute read

How to Recover Lost Tracking Data After an iOS Update: A Step-by-Step Guide

Recovering lost tracking data after an iOS update requires rebuilding your measurement infrastructure beyond pixel-based tracking, which Apple's App Tracking Transparency framework rendered unreliable. This guide walks performance marketers through practical steps to restore conversion signals, improve ad platform algorithm accuracy, and make confident budget decisions despite iOS privacy restrictions.

Grant CooperMay 26, 2026

Analytics17 minute read

9 Best Performance Marketing Analytics Software Tools in 2026

Choosing the right performance marketing analytics software is critical for connecting ad spend to real revenue outcomes across every channel and touchpoint. This guide evaluates the 9 best platforms available in 2026, comparing attribution accuracy, cross-channel coverage, AI capabilities, and pricing to help solo marketers, SaaS teams, and agencies make a confident, informed decision.

Grant CooperMay 26, 2026

Pay Per Click14 minute read

9 Best Automated Bid Optimization Software Tools in 2026

Automated bid optimization software uses AI and algorithms to adjust advertising bids in real-time across platforms like Google, Meta, and TikTok, helping marketers maximize conversions while controlling costs. This guide evaluates the nine best tools for 2026 based on platform coverage, AI capabilities, integration depth, and real-world performance to help you choose the right solution for multi-platform campaign management.

Grant CooperMay 21, 2026

AI Marketing14 minute read

9 Best AI Ad Creative Generators to Scale Your Campaigns in 2026

AI ad creative generators use machine learning to produce high-performing ad images, videos, and copy in minutes, helping marketing teams overcome creative bottlenecks and scale campaigns without exhausting design budgets. This comprehensive guide reviews the 9 best AI ad creative generator tools for 2026, covering all-in-one platforms and specialized solutions for solo marketers and agencies looking to accelerate creative production and combat ad fatigue.

Grant CooperMay 21, 2026

Tracking17 minute read

9 Best Cross Device Tracking Solutions for Marketers in 2026

Discover the 9 best cross device tracking solutions for 2026 that help marketers unify fragmented customer journeys across smartphones, tablets, and desktops into a single, accurate view. This guide covers standout features, ideal use cases, and pricing to help you eliminate wasted ad spend and confidently identify which campaigns are actually driving revenue.

Grant CooperMay 21, 2026

Metrics16 minute read

How to Track Marketing Funnel Performance: A Step-by-Step Guide for Data-Driven Marketers

Learn how to track marketing funnel performance by connecting every touchpoint from first ad click to final conversion, giving you clear visibility into where prospects drop off and which channels actually drive revenue. This step-by-step guide covers defining funnel stages, selecting the right metrics, implementing cross-platform tracking, and using attribution data to eliminate guesswork and optimize your marketing spend for maximum ROI.

Grant CooperMay 21, 2026

AI Marketing15 minute read

9 Best AI Ad Management Platforms to Maximize ROAS in 2026

Discover the 9 best AI ad management platforms of 2026, compared by their strengths in bid automation, attribution, creative generation, and cross-channel optimization to help marketers maximize ROAS. Whether you're battling signal loss, scaling campaigns, or seeking smarter automation, this guide breaks down which platform best fits your specific advertising gaps.

Grant CooperMay 21, 2026

Facebook Ads18 minute read

How to Set Up Accurate Facebook Ads Tracking: A Step-by-Step Guide for 2026

Accurate Facebook ads tracking has become increasingly difficult due to iOS privacy updates, cookie deprecation, and Meta's reporting limitations that often show inflated or misleading conversion data. This step-by-step guide walks marketers through building a reliable tracking setup for 2026 that closes the gap between what Ads Manager reports and what's actually happening in your business, so you can make smarter budget and optimization decisions.

Grant CooperMay 21, 2026

Attribution Models16 minute read

How to Prove Marketing Channel Effectiveness: A Step-by-Step Guide

Proving marketing channel effectiveness requires more than platform metrics—it demands a structured approach using clear goals, reliable tracking, and proper attribution modeling. This guide walks marketers through a step-by-step process to cut through siloed data, inconsistent reporting, and inflated platform numbers to confidently identify which channels actually drive revenue and justify their budget to leadership.

Grant CooperMay 21, 2026

Conversion Tracking16 minute read

How to Set Up Ad Conversion Tracking: A Step-by-Step Guide for Accurate Campaign Data

A proper ad conversion tracking setup lets you trace every advertising dollar to a measurable result, eliminating guesswork around which campaigns drive revenue. This step-by-step guide walks marketing teams through defining conversions, installing tracking mechanisms across Google, Meta, and TikTok, and verifying data accuracy so you can confidently optimize bids, refine audiences, and justify ad spend to stakeholders.

Grant CooperMay 21, 2026

Ad Tracking17 minute read

Ad Attribution Setup Guide: How to Track Every Dollar From Click to Revenue

This ad attribution setup guide walks marketing teams through the complete process of connecting ad clicks to actual revenue across Meta, Google, TikTok, and other platforms. Learn how to eliminate budget waste, reconcile conflicting dashboard data, and build a reliable tracking system that reveals which campaigns truly drive closed deals and deserve more spend.

Grant CooperMay 21, 2026

Facebook Ads18 minute read

How to Fix a Facebook Pixel Not Working Properly: 7 Steps to Restore Accurate Tracking

When your Facebook pixel not working properly goes unnoticed, it silently undermines retargeting audiences, conversion tracking, and Meta's optimization signals — costing you ad spend and reliable data. This guide walks through seven diagnostic steps to identify and resolve common pixel issues, including code placement errors, tag manager conflicts, browser privacy interference, and domain verification gaps.

Grant CooperMay 21, 2026

Analytics15 minute read

7 Proven Strategies to Maximize Your Marketing Analytics Free Trial

A marketing analytics free trial gives teams a valuable window to evaluate platforms before committing budget, but only if approached strategically. This guide outlines seven proven strategies to help marketers stress-test tools against real campaigns, validate data accuracy, and make confident investment decisions within tight trial timeframes.

Grant CooperMay 21, 2026

Conversion Tracking16 minute read

9 Best Conversion Tracking Platforms Compared by Pricing in 2026

This guide compares nine leading conversion tracking platforms by pricing structure, helping marketers at every budget level find the right attribution solution. With conversion tracking platform pricing ranging from free tiers to enterprise plans, the breakdown covers per-event, per-user, and suite-based models—especially valuable as iOS 14.5+ and cookie deprecation make accurate attribution increasingly critical for maximizing paid campaign performance.

Grant CooperMay 21, 2026

Attribution Models16 minute read

How to Optimize Ad Spend with Attribution Data: A Complete Guide for Marketers

Learning how to optimize ad spend with attribution data helps marketers move beyond misleading platform-reported metrics by revealing the complete customer journey across channels like Meta, Google, and TikTok. This guide shows how tracking every pre-conversion touchpoint enables smarter budget allocation, eliminates wasteful spending, and builds the confidence needed to scale campaigns based on evidence rather than guesswork.

Grant CooperMay 21, 2026