Author

Grant Cooper

Founder at Cometly

How to Understand Multi Touch Attribution (And Use It to Improve Ad Performance)

Understanding multi touch attribution means moving beyond last-click models to see how every touchpoint—from a first Facebook ad to a blog post to a retargeting campaign—contributes to a conversion. This guide explains how multi-touch attribution works and how marketers can use it to make smarter budget decisions, stop defunding top-of-funnel campaigns, and accurately credit the channels that drive real results.

Grant CooperMay 21, 2026

Marketing Automation16 minute read

Automated Campaign Performance Reporting: How It Works and Why It Matters

Automated campaign performance reporting eliminates the manual process of pulling data from multiple ad platforms, reconciling discrepancies, and assembling reports that are outdated by the time they reach stakeholders. By automatically connecting to your ad platforms and surfacing real-time insights, automated campaign performance reporting frees marketing teams to focus on optimization and strategy instead of spreadsheet management.

Grant CooperMay 21, 2026

Attribution Models16 minute read

How to Measure Incremental Revenue From Ads: A Complete Guide for Data-Driven Marketers

Learning how to measure incremental revenue from ads helps marketers identify which campaigns actually drive new sales versus revenue that would have occurred organically. This guide walks data-driven marketers through proven methodologies—including holdout testing, media mix modeling, and attribution frameworks—to accurately isolate the true causal impact of ad spend and make smarter budget allocation decisions.

Grant CooperMay 21, 2026

Attribution Models15 minute read

Predictive Attribution Analytics: How Forward-Looking Data Transforms Ad Performance

Predictive attribution analytics transforms how marketers allocate ad spend by using machine learning and real-time behavioral signals to forecast channel performance before budgets are committed, rather than analyzing results after campaigns end. This forward-looking approach addresses the core limitations of traditional attribution—rearview reporting, rising ad costs, and privacy-driven signal loss—giving teams the insight to optimize spend while it still matters.

Grant CooperMay 21, 2026

Ad Tracking17 minute read

How to Track Google Ads and Facebook Ads Together: A Step-by-Step Guide

This step-by-step guide explains how to unify Google Ads and Facebook Ads tracking together using a third-party attribution tool and consistent UTM parameters, solving the common problem of inflated, conflicting conversion data across both self-attributing platforms so marketers can make confident budget decisions.

Grant CooperMay 20, 2026

Attribution Models14 minute read

7 Proven Strategies to Get the Most Out of Your Ad Attribution Free Trial

Maximize your ad attribution free trial by following seven proven strategies that help digital marketers move beyond surface-level exploration and extract meaningful campaign insights before the trial expires. From mapping key attribution questions upfront to testing with real campaign data, these actionable tactics ensure you can confidently evaluate whether a platform like Cometly delivers the data-driven value your ad spend decisions require.

Grant CooperMay 20, 2026

Instagram Ads17 minute read

9 Best Instagram Ads Tracking Solutions in 2026

Accurate Instagram ads tracking has become increasingly difficult due to iOS privacy changes, cookie limitations, and cross-device customer journeys that leave attribution gaps in Meta Ads Manager. This guide reviews the 9 best Instagram ads tracking solutions in 2026, evaluating each on first-party data collection, server-side tracking capabilities, multi-touch attribution flexibility, and integration options to help marketers connect ad spend to real revenue.

Grant CooperMay 20, 2026

Marketing Strategy15 minute read

7 Proven Strategies to Identify Profitable Marketing Channels for Your Business

Discover seven proven strategies to identify profitable marketing channels by moving beyond misleading platform metrics and last-click attribution models toward clearer, data-driven decision-making. This guide walks marketers through foundational measurement practices to advanced optimization techniques, helping teams confidently allocate budget to the channels that genuinely drive revenue and avoid costly misdirection.

Grant CooperMay 20, 2026

Conversion Tracking16 minute read

How to Fix Underreporting Conversions: A Step-by-Step Guide for Paid Media Teams

Paid media teams struggling with an underreporting conversions fix will find a practical step-by-step guide here that diagnoses the root causes behind mismatched CRM and ad platform data, from iOS 14.5 tracking gaps to browser privacy restrictions, and walks through actionable solutions to restore accurate conversion visibility and protect smarter budget decisions.

Grant CooperMay 20, 2026

Conversion Tracking16 minute read

Ad Platform Not Tracking Conversions? How to Diagnose and Fix It Step by Step

When your ad platform not tracking conversions correctly, it starves the algorithm of optimization data, leading to poor targeting, rising costs, and flawed budget decisions. This step-by-step diagnostic guide walks you through identifying and fixing the most common root causes—from pixel misconfigurations and browser restrictions to iOS privacy changes—so your campaigns can optimize on accurate conversion data.

Grant CooperMay 20, 2026

Analytics15 minute read

7 Proven Strategies to Master Marketing Spend Analytics and Maximize ROI

Marketing spend analytics helps teams track, measure, and optimize every dollar across campaigns and channels to eliminate wasted budget and maximize ROI. This guide covers seven proven strategies for building a disciplined analytics practice that cuts through platform-native reporting discrepancies, solves attribution challenges, and connects real revenue back to your marketing investments—regardless of where you advertise.

Grant CooperMay 20, 2026

Analytics17 minute read

9 Best Marketing Analytics Tools for Agencies in 2026

Discover the best marketing analytics tools for agencies in 2026, covering nine platforms that solve real agency challenges like multi-client management, cross-platform tracking, and automated reporting. From attribution accuracy to scalable data pipelines, this guide helps agency teams identify the right solution to transform scattered client data into clear, actionable ROI insights.

Grant CooperMay 20, 2026

Customer Journeys15 minute read

Customer Journey Attribution Guide: How to Track Every Touchpoint and Prove Marketing ROI

This customer journey attribution guide walks marketing teams through the complete process of tracking every touchpoint across campaigns—from first ad impression to final purchase—and assigning measurable value to each interaction. Learn how to choose the right attribution model, connect your data sources, and use real insights to confidently allocate budget, scale high-performing campaigns, and prove marketing ROI with precision.

Grant CooperMay 20, 2026

Ad Tracking16 minute read

How to Sign Up for a Tracking Platform and Start Monitoring Your Ad Performance

When you sign up for a tracking platform, you connect your ad accounts, website, and CRM into a single source of truth — eliminating fragmented data, resolving cross-platform attribution conflicts, and giving you a clear view of which campaigns are actually driving revenue across Meta, Google, TikTok, and LinkedIn.

Grant CooperMay 20, 2026

Analytics15 minute read

How to Purchase a Marketing Analytics Tool: A Step-by-Step Guide for Data-Driven Teams

A step-by-step guide to help data-driven marketing teams purchase a marketing analytics tool that genuinely connects spend to revenue outcomes. From evaluating vendors and comparing pricing models to aligning internal stakeholders, this guide walks you through the entire decision-making process so you can confidently choose the right platform without wasting time or budget.

Grant CooperMay 20, 2026

Ad Tracking13 minute read

Multiple Ad Platforms Tracking Confusion: Why Your Data Doesn't Match and How to Fix It

Multiple ad platforms tracking confusion occurs when Google, Meta, TikTok, and LinkedIn each claim credit for the same conversions, leaving your CRM showing far fewer actual results than your combined platform reports suggest. This guide explains why cross-channel attribution discrepancies happen, what they cost your business, and how to implement a unified tracking approach that reveals true campaign performance.

Grant CooperMay 20, 2026