Author

Grant Cooper

Founder at Cometly

How to Track Instagram Ads Conversions: A Step-by-Step Guide for Accurate Attribution

This step-by-step guide explains how to track Instagram ads conversions accurately using Meta's native tools, server-side tracking, and multi-touch attribution. It addresses common challenges like privacy updates and cross-device behavior that cause discrepancies between Meta Ads Manager and your CRM, helping marketers make smarter budget decisions based on reliable conversion data.

Grant CooperMay 18, 2026

Analytics17 minute read

9 Best Marketing Analytics Platforms and Their Standout Features in 2026

This guide evaluates nine leading marketing analytics platforms by comparing standout marketing analytics platform features including multi-touch attribution, cross-channel tracking, AI-powered insights, and pricing transparency. Whether you're an ecommerce brand needing real-time profit data or an enterprise team requiring deep segmentation, this breakdown helps you identify which platform best aligns with your specific workflow and goals.

Grant CooperMay 18, 2026

Ad Tracking19 minute read

How to Track Snapchat Ads Performance: A Step-by-Step Guide for Data-Driven Marketers

This step-by-step guide shows data-driven marketers how to track Snapchat ads performance beyond basic platform metrics, addressing the real gaps caused by privacy changes, cross-device behavior, and multi-touch attribution. Learn how to connect Snapchat campaigns to actual business outcomes like purchases, leads, and revenue using reliable measurement strategies.

Grant CooperMay 18, 2026

Ad Tracking16 minute read

How to Track LinkedIn Ads Performance: A Step-by-Step Guide for Data-Driven Marketers

Learning how to track LinkedIn ads performance goes beyond native platform metrics—this step-by-step guide shows B2B marketers how to build a complete tracking infrastructure that connects LinkedIn clicks to real business outcomes like pipeline and revenue. It covers everything from UTM parameters and conversion tracking to integrating LinkedIn data with your broader paid media strategy across multiple channels.

Grant CooperMay 18, 2026

Conversion Tracking19 minute read

How to Track YouTube Ads Conversions: A Step-by-Step Guide for Accurate Attribution

Learn how to track YouTube ads conversions accurately by setting up Google Ads conversion actions, server-side tracking, and multi-touch attribution. This step-by-step guide solves common attribution gaps—like view-through conversions and cross-device journeys—so you can finally connect YouTube ad interactions to real business outcomes such as purchases, signups, and leads.

Grant CooperMay 18, 2026

Analytics15 minute read

7 Proven Strategies for Marketing Analytics Across Multiple Channels

Managing paid campaigns across Meta, Google, TikTok, and LinkedIn creates fragmented, siloed data that leads to wasted budget and poor scaling decisions. This guide outlines seven proven strategies for marketing analytics for multiple channels, helping marketing teams and agencies unify cross-channel data into a coherent picture that ties every touchpoint to real business outcomes.

Grant CooperMay 18, 2026

Conversion Tracking16 minute read

How to Track Programmatic Ads Conversions: A Step-by-Step Guide for Accurate Attribution

Learning to track programmatic ads conversions accurately is essential for marketers running campaigns across multiple DSPs like DV360, The Trade Desk, and Amazon DSP. This step-by-step guide explains how to unify attribution data, eliminate duplicate conversions from cross-device user journeys, and make smarter optimization decisions so your programmatic ad spend drives measurable revenue instead of wasted budget.

Grant CooperMay 18, 2026

Conversion Tracking17 minute read

How to Set Up Conversion Tracking for Affiliate Marketing: A Step-by-Step Guide

Setting up conversion tracking for affiliate marketing is essential for accurately measuring which partners and campaigns drive real revenue, especially across complex multi-device customer journeys. This step-by-step guide covers how to define conversion events, implement tracking technology, validate your data, and use attribution insights to optimize affiliate partnerships and scale what actually works.

Grant CooperMay 18, 2026

Conversion Tracking14 minute read

Can't Track Conversions After iOS Update? How to Fix Your Ad Tracking in 6 Steps

If you can't track conversions after an iOS update, Apple's App Tracking Transparency framework is likely causing underreported data and broken attribution in your ad campaigns. This six-step guide walks advertisers through practical solutions to restore conversion visibility, fix attribution gaps, and help ad platform algorithms optimize effectively despite iOS privacy restrictions.

Grant CooperMay 18, 2026

Pay Per Click15 minute read

9 Best Tools to Optimize Ad Budget Across Platforms in 2026

Discover the 9 best tools to optimize ad budget across platforms in 2026, from AI-powered attribution solutions to unified cross-platform dashboards that reveal where each dollar performs best. Whether you're managing five or seven figures in monthly spend across Meta, Google, TikTok, and LinkedIn, these platforms help you eliminate wasted spend and shift budget toward the channels that actually drive revenue.

Grant CooperMay 18, 2026

Ad Tracking15 minute read

9 Best Ad Tracking Discrepancies Solutions to Fix Your Data in 2026

Discover the 9 best ad tracking discrepancies solutions for 2026, designed to help marketers reconcile conflicting data across platforms like Meta, Google, and their CRM. These tools address the growing challenges of cross-device attribution, server-side tracking, and post-iOS privacy changes, so you can make confident budget decisions based on accurate, unified conversion data.

Grant CooperMay 18, 2026

Conversion Tracking19 minute read

How to Track Pinterest Ads Conversions: A Step-by-Step Guide for Accurate Attribution

Learn how to track Pinterest ads conversions accurately by setting up the Pinterest tag, configuring the right attribution windows, and addressing signal loss from iOS restrictions and ad blockers. This step-by-step guide helps advertisers connect campaign spend to real results like purchases, sign-ups, and leads, accounting for Pinterest's unique delayed conversion behavior where users often save pins and return weeks later to take action.

Grant CooperMay 18, 2026

Attribution Models18 minute read

How to Track Attribution Accurately: A Step-by-Step Guide for Paid Advertising Teams

This step-by-step guide helps paid advertising teams learn how to track attribution accurately across platforms like Meta, Google, and TikTok, where overlapping conversion credit and unreliable browser-based tracking distort performance data. By addressing root causes like cookie restrictions and cross-channel attribution gaps, the guide equips teams to make smarter budget decisions based on data that reflects actual revenue impact.

Grant CooperMay 18, 2026

Conversion Tracking14 minute read

How to Track Bing Ads Conversions: A Step-by-Step Guide for Accurate Attribution

Learn how to track Bing Ads conversions using Microsoft Advertising's Universal Event Tracking (UET) tag to connect ad spend with real actions like purchases, form submissions, and sign-ups. This step-by-step guide covers everything from defining conversion goals to verifying your setup, giving you the data needed to optimize budgets and scale what works.

Grant CooperMay 18, 2026

Ad Tracking15 minute read

Cookie Deprecation Solution for Marketers: How to Track, Attribute, and Optimize Without Third-Party Cookies

Marketers facing data gaps from cookie deprecation can still track, attribute, and optimize campaigns effectively by implementing privacy-first alternatives like first-party data strategies, server-side tracking, and privacy-preserving APIs. This practical guide covers actionable cookie deprecation solutions for marketers running paid campaigns on Meta, Google, TikTok, and LinkedIn who are already experiencing incomplete conversion data and shrinking retargeting audiences.

Grant CooperMay 18, 2026

Analytics15 minute read

9 Best Ad Spend Analytics Software for Smarter Budgets in 2026

Discover the 9 best ad spend analytics software tools for 2026, evaluated for cross-platform tracking, attribution accuracy, and AI-powered insights. This guide helps marketers and agencies identify where budgets are leaking across Meta, Google, TikTok, and LinkedIn—and how to reallocate spend for stronger, measurable returns.

Grant CooperMay 17, 2026