Agent is liveMeet Agent
Cometly
Platform
Unify
PixelServer-Side TrackingMulti-Touch AttributionEvents
Analyze
AnalyticsAccount JourneysCustomizable DashboardsAgent
Sync
Conversion APICRM & Warehouse SyncMCP
Scale
AI Ads ManagerAudiences
Solutions
By use case
Sales-Led GrowthProduct-Led GrowthStripe Revenue AttributionPipeline AttributionAd Platform OptimizationFull-Funnel ReportingReduce CAC
By industry
B2B SaaSAI SaaSTechnologyVertical SaaSAgencies
By team
For Growth / Demand GenFor Marketing OpsFor Founders / CMOs
Resources
Learn
BlogAcademyGuides
Support
Help CenterGet SupportDocs
Partner with us
Affiliate PartnersAgency Partners
More
CustomersEnterprisePricing
Book demoLog in
Blog

Learn how to leverage marketing to accelerate growth.

Explore real tactics, tools, and trends driving modern marketing performance.

Get startedBrowse guides
Blog categories
Attribution Models13 minute read

How to Use Machine Learning in Marketing Attribution: A Practical Implementation Guide

Machine learning transforms marketing attribution by analyzing patterns across thousands of customer journeys to determine which touchpoints truly drive conversions, replacing arbitrary last-click or first-click models with data-driven insights. This practical guide shows you how machine learning can be used in marketing attribution to optimize ad spend and understand how different channels work together, covering everything from data infrastructure assessment to deploying ML-powered…

Matt Pattoli
Matt PattoliJanuary 31, 2026
Attribution Models12 minute read

7 Best Marketing Attribution Software Tools in 2026

This comprehensive guide evaluates the 7 best marketing attribution software tools for 2026, focusing on the top features of effective marketing attribution software that matter most: multi-touch attribution accuracy, cross-platform tracking capabilities, deep CRM integration, and AI-powered optimization. Perfect for marketers managing campaigns across Meta, Google, and TikTok who need actionable data beyond basic last-click tracking in an era of iOS privacy changes and cookie deprecation.

Matt Pattoli
Matt PattoliJanuary 31, 2026
A Modern Conversion Optimisation Strategy That Actually Works
Marketing Strategy6 minute read

A Modern Conversion Optimisation Strategy That Actually Works

A conversion optimisation strategy isn't just about running a few A/B tests here and there. It's a structured framework for figuring out why visitors aren't converting and then systematically fixing those issues to drive more sales, sign-ups, or whatever your goal is. This…

Grant Cooper
Grant CooperJanuary 30, 2026
The 12 Best PPC Advertising Software Tools for 2026
Pay Per Click7 minute read

The 12 Best PPC Advertising Software Tools for 2026

In today's competitive digital marketplace, running successful PPC campaigns is less about intuition and more about precision. The right PPC advertising software can be the difference between burning cash and scaling profitably. But with a market flooded with tools ranging from…

Matt Pattoli
Matt PattoliJanuary 30, 2026
Unlocking Growth With Data Driven Marketing Insights
Analytics7 minute read

Unlocking Growth With Data Driven Marketing Insights

Data-driven marketing insights are the actionable “whys” you pull from your marketing data. They go beyond just reporting what happened and start explaining why it happened, giving you a clear path forward. It's the difference between seeing a spike in traffic and knowing that…

Matt Pattoli
Matt PattoliJanuary 29, 2026
Network with the top performance marketers

Data-driven ads community.

Trade tactics, share dashboards, and benchmark performance with the marketers running modern attribution stacks.

Join community