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Topic

General

Explore marketing insights, tips, and strategies across attribution, analytics, ad tracking, and growth — straight from the Cometly team.

38 posts in this topic
Blog categories
Shopify vs Woocommerce: Pros and Cons of Ecommerce Platforms
General10 minute read

Shopify vs Woocommerce: Pros and Cons of Ecommerce Platforms

Choosing the right ecommerce platform for your business can be a difficult decision. Shopify and WooCommerce are two of the most popular platforms on the market, but they each have their own advantages and disadvantages. In this blog post, we will explore the pros and cons of…

Tom KingNovember 10, 2022
7 Reasons Why Cometly Is The Best TikTok Tracker
General9 minute read

7 Reasons Why Cometly Is The Best TikTok Tracker

You probably heard the news by this point about how iOS14 changed the game for internet marketing forever. Basically, iPhone users can now tell apps like TikTok, Facebook, and Instagram to stop tracking their activity on the other websites they visit. This means that when…

Tom KingNovember 9, 2022
The 3 Pitfalls Of Shopify Tracking
General8 minute read

The 3 Pitfalls Of Shopify Tracking

Most business owners know that Shopify is an amazing platform that allows users to sell products online while keeping track of their inventory and sales. However, many people don't realize that there are also some downsides to using this platform such as relying on Shopify's…

Buddy King
Buddy KingNovember 7, 2022
Shopify Reporting and Google Analytics For Ad Tracking
General7 minute read

Shopify Reporting and Google Analytics For Ad Tracking

Setting up UTM parameters on your ads is not enough to get accurate attribution. Using Google Analytics and Shopify Reports to get accurate attribution data will not enable you to effectively track all sales back to the correct ads.

Tom KingAugust 19, 2022
Saying Goodbye To Third Party Cookies
General5 minute read

Saying Goodbye To Third Party Cookies

Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.

Buddy King
Buddy KingAugust 18, 2022