Blog

Learn how to leverage marketing to accelerate growth.

Explore real tactics, tools, and trends driving modern marketing performance.

Affiliate Marketing Attribution: How to Track and Credit Every Partner-Driven Conversion

Affiliate marketing attribution determines which partners deserve credit and commission for conversions, but most programs rely on oversimplified last-click models that miss the full customer journey. When customers interact with multiple touchpoints before purchasing, incorrect attribution leads to overpaying low-impact affiliates while undervaluing partners who actually introduced customers to your brand, resulting in poor scaling decisions and loss of top-performing affiliates.

Grant CooperMay 11, 2026

Pay Per Click13 minute read

9 Best Marketing Intelligence Software for SMBs in 2026

Small and mid-sized businesses need enterprise-level marketing insights without the enterprise budget, and marketing intelligence software for SMB delivers exactly that by consolidating campaign data, identifying revenue-driving channels, and providing actionable recommendations without requiring a dedicated analyst. This comprehensive guide evaluates nine top marketing intelligence platforms specifically designed for SMB needs, comparing their ease of use, pricing accessibility, and depth of…

Matt PattoliMay 11, 2026

Analytics15 minute read

9 Best SaaS Analytics Platforms to Track Growth and Revenue in 2026

Choosing the right SaaS analytics platform is critical for tracking user behavior, revenue metrics, and marketing performance across your growing business. This comprehensive guide evaluates nine leading analytics solutions organized by use case—including marketing attribution, product engagement, and business intelligence—helping SaaS companies identify which platform best matches their specific growth tracking and data analysis needs.

Matt PattoliMay 11, 2026

Analytics17 minute read

9 Best Marketing Analytics Tools Compared for 2026

This marketing analytics tools comparison evaluates nine leading platforms for 2026, helping marketers navigate tracking challenges like iOS privacy changes and cookie deprecation. The guide compares solutions based on attribution capabilities, real-time reporting, AI optimization features, and pricing to help you find the right tool for accurate campaign measurement and revenue tracking across multiple channels.

Grant CooperMay 11, 2026

Attribution Models17 minute read

How to Track Email Marketing Attribution: A Step-by-Step Guide for Accurate Revenue Insights

Learn how to track email marketing attribution accurately by setting up UTM parameters, connecting your email platform to your CRM, and choosing the right attribution model to ensure your email campaigns receive proper revenue credit. This step-by-step guide helps marketers build a reliable tracking infrastructure that reveals which campaigns, sequences, and sends actually drive conversions across complex, multi-touch customer journeys.

Matt PattoliMay 10, 2026

Attribution Models17 minute read

How to Set Up Marketing Attribution Correctly: A Step-by-Step Guide for Confident Ad Spend Decisions

Learn how to setup marketing attribution correctly with a step-by-step process that eliminates overlapping platform data, fixes common tracking errors, and gives marketing teams a single reliable view of which ads and channels are actually driving revenue—so budget decisions are based on accurate insights rather than incomplete or misleading conversion data.

Matt PattoliMay 10, 2026

Attribution Models18 minute read

How to Choose the Right Attribution Model for Your Marketing Campaigns

Learning how to choose the right attribution model is essential for accurately measuring which marketing channels drive conversions and where your budget delivers real results. This guide breaks down the key attribution models available, explains how privacy changes and cross-channel customer journeys complicate credit assignment, and helps marketers make data-driven decisions to optimize campaign performance without relying on inflated or misleading platform-reported numbers.

Matt PattoliMay 10, 2026

Attribution Models17 minute read

How to Run Incrementality Testing with Attribution: A Step-by-Step Guide for Smarter Ad Spend

Incrementality testing with attribution helps marketing teams move beyond simply tracking which ads get credit for conversions to actually measuring whether those ads caused the conversions. This step-by-step guide explains how to combine both approaches to eliminate attribution blind spots, accurately identify which campaigns drive true incremental revenue, and make smarter decisions about where to allocate ad spend.

Matt PattoliMay 10, 2026

Tracking16 minute read

7 Proven Strategies for Choosing Between UTM Tracking vs Server Side Tracking (And When to Use Both)

Choosing between UTM tracking vs server side tracking depends on your data accuracy needs, privacy requirements, and technical resources. This guide breaks down seven proven strategies to help digital marketers understand when to use UTM parameters, when server side tracking delivers more reliable conversion data, and how combining both methods can close the reporting gap between your analytics dashboard and ad platform results.

Matt PattoliMay 10, 2026

Attribution Models17 minute read

9 Best Marketing Attribution Software Integrations to Unify Your Data in 2026

Marketing attribution software integrations are the foundation of accurate multi-touch tracking, and this guide evaluates the 9 best platforms based on native integration breadth, data depth, and real-time syncing to help marketers unify ad platforms, CRMs, and payment processors into a complete customer journey view.

Grant CooperMay 10, 2026

Attribution Models17 minute read

How to Attribute Organic and Paid Together: A Step-by-Step Guide to Unified Marketing Measurement

Learning how to attribute organic and paid together gives marketing teams a complete view of the customer journey, eliminating the costly blind spot created when SEO and paid ad data live in separate dashboards. This step-by-step guide to unified marketing measurement shows how combining both channels reveals how organic content warms audiences before paid campaigns convert them, enabling smarter budget decisions and accurate credit for every touchpoint.

Matt PattoliMay 10, 2026

Attribution Models16 minute read

7 Proven Strategies for Navigating Self Attribution vs Third Party Attribution

Understanding the difference between self attribution vs third party attribution is essential for marketers struggling with conflicting conversion data across platforms. This guide covers seven proven strategies for using both measurement approaches together, helping you reconcile discrepancies between platform-reported numbers and independent tracking to make smarter, more confident budget allocation decisions.

Matt PattoliMay 10, 2026

Facebook Ads15 minute read

How to Feed Better Data to the Facebook Algorithm: A Step-by-Step Guide for Smarter Ad Performance

Learn how to feed better data to the Facebook algorithm by improving the quality, completeness, and speed of your conversion signals, so Meta's machine learning can accurately target your best customers. This step-by-step guide shows advertisers how to eliminate wasted ad spend, lower cost per acquisition, and build campaigns that scale by giving the algorithm the accurate data it needs to perform.

Matt PattoliMay 10, 2026

Ad Tracking16 minute read

9 Best Multiple Touchpoint Tracking Solutions in 2026

Discover the 9 best multiple touchpoint tracking solutions for 2026, designed to give marketers complete cross-channel visibility across every buyer interaction from first click to final conversion. As privacy changes like iOS ATT and cookie deprecation make legacy tracking unreliable, these tools leverage server-side tracking and first-party data strategies to accurately attribute revenue across all touchpoints and support smarter budget decisions.

Grant CooperMay 10, 2026

Facebook Ads17 minute read

9 Best Attribution Software for Facebook Ads in 2026

Choosing the right attribution software for Facebook Ads is critical for accurately tracking which Meta campaigns drive real revenue, especially as iOS changes and browser limitations create gaps between Ads Manager data and actual results. This guide evaluates the nine best attribution tools in 2026, comparing their ability to track the full customer journey, integrate with existing tech stacks, and deliver actionable insights for media buyers and marketing teams of all sizes.

Matt PattoliMay 10, 2026

Network with the top performance marketers

Data-driven ads community.

Trade tactics, share dashboards, and benchmark performance with the marketers running modern attribution stacks.

Join community