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Learn how to leverage marketing to accelerate growth.

Explore real tactics, tools, and trends driving modern marketing performance.

9 Best Customer Onboarding Tools for SaaS in 2026

This guide covers the top 9 customer onboarding best practices SaaS teams use in 2026, from in-app guidance platforms that accelerate the "aha moment" to attribution tools like Cometly that connect onboarding conversions back to paid acquisition channels. Whether you're an early-stage startup or a scaling SaaS company, you'll find actionable tools and strategies to reduce churn and drive sustainable growth.

Matt PattoliAugust 10, 2026

Marketing Strategy14 minute read

In-House vs Agency Growth Marketing: How to Choose the Right Model for Your B2B SaaS Company

The in-house vs agency growth marketing decision is one of the most consequential a B2B SaaS leader faces — and it's rarely just about cost or speed. This article delivers a strategic framework to help growth teams choose the right model based on company stage, data maturity, and measurement infrastructure, so they can optimize performance with confidence and avoid costly missteps.

Grant CooperAugust 10, 2026

B2B Saas16 minute read

9 Best Tools for Upsell and Cross-Sell Strategies in SaaS in 2026

This guide reviews the 9 best tools for executing upsell cross sell strategies in SaaS in 2026, covering everything from attribution platforms like Cometly that reveal which acquisition channels produce the highest-value expansion customers, to in-app engagement, CRM automation, and revenue intelligence solutions. It equips growth leaders and marketing teams with the infrastructure to turn existing customers into a reliable, scalable revenue channel.

Matt PattoliAugust 10, 2026

Marketing Strategy14 minute read

First Marketing Hire for a B2B Startup: Who to Hire and When

Making your first marketing hire for a B2B startup is one of the highest-stakes decisions a founder faces — the right archetype at the right stage can unlock a compounding demand engine, while the wrong hire wastes months and budget. This guide covers the key signals that it's time to hire, the three main marketer archetypes to consider, and the attribution infrastructure needed to set your first marketing hire up for measurable success.

Matt PattoliAugust 10, 2026

Customer Journeys14 minute read

Customer Lifecycle Marketing: How B2B SaaS Teams Track and Convert at Every Stage

Customer lifecycle marketing is the discipline of aligning messaging, channels, and measurement to every stage of the customer journey — from acquisition through expansion — rather than treating the funnel as a one-way street. This guide shows B2B SaaS teams how to track and optimize each lifecycle stage as a continuous, revenue-driving loop.

Grant CooperAugust 10, 2026

Customer Journeys16 minute read

Consumer Journey Analysis: How to Track Every Touchpoint and Tie Them to Revenue

Consumer Journey Analysis is the discipline of mapping and interpreting every touchpoint a prospect has with your brand — from first impression to closed deal — so B2B SaaS marketing teams can move beyond isolated channel metrics and tie their efforts directly to revenue. This guide covers how to track the full path to purchase and make smarter, data-driven budget decisions.

Grant CooperAugust 10, 2026

B2B Saas17 minute read

9 Best Marketing Tools for SaaS Companies in 2026

Marketing for SaaS companies demands more than traffic—it requires precise attribution, multi-touch conversion tracking, and full-funnel visibility across every channel. This guide reviews the 9 best marketing tools built specifically for SaaS teams in 2026, helping growth marketers identify which touchpoints drive real revenue and make smarter, data-backed decisions at every stage of the buyer journey.

Matt PattoliAugust 10, 2026

Customer Journeys16 minute read

Customer Journey Online: How B2B SaaS Buyers Move from Awareness to Revenue

B2B SaaS buyers rarely convert in a straight line—the customer journey online spans multiple channels, weeks of research, and dozens of touchpoints before a deal closes. This guide breaks down each stage of that journey, exposes common attribution blind spots, and shows marketing teams how to connect ad spend to real pipeline outcomes with confidence.

Grant CooperAugust 10, 2026

Customer Journeys14 minute read

How to Build a User Experience Journey Map That Drives Marketing Attribution

A User Experience Journey Map is more than a visualization exercise — when built correctly, it becomes the structural foundation of your entire B2B SaaS attribution strategy. This guide walks through a six-step process for creating a data-backed journey map that reveals which touchpoints, channels, and stages are genuinely driving revenue from first impression to closed-won.

Matt PattoliAugust 10, 2026

B2B Saas16 minute read

How to Build a B2B SaaS Marketing Plan That Drives Measurable Revenue

Most B2B SaaS marketing plans fail due to a lack of measurable structure, not effort. This guide delivers a repeatable B2B SaaS marketing plan framework that connects every marketing activity — from channel selection to attribution — directly to pipeline and closed revenue, giving marketing leaders and growth teams the clarity to plan, execute, and optimize with confidence.

Matt PattoliAugust 10, 2026

Customer Journeys13 minute read

B2B Customer Journey Stages: How to Track and Attribute Every Touchpoint

Understanding B2B customer journey stages is critical for growth teams who need to move beyond last-click attribution and connect every touchpoint — from first awareness to closed-won revenue — to real marketing impact. This guide breaks down each stage, where traditional tracking fails, and how to build an attribution infrastructure that accurately reflects the complex, multi-stakeholder B2B buying process.

Matt PattoliAugust 10, 2026

Marketing Automation15 minute read

Automated Customer Journeys: How They Work and Why They Matter for B2B SaaS Growth

Automated customer journeys replace manual, reactive follow-up with behavior-driven systems that respond to what prospects actually do in real time — from ad click to demo request. This article breaks down how they work, why accurate attribution data is the engine behind them, and why they are a critical growth lever for B2B SaaS marketing teams.

Matt PattoliAugust 10, 2026

Metrics13 minute read

Inbound Marketing ROI: How to Measure What Your Content and Campaigns Actually Earn

Proving inbound marketing ROI is one of the biggest challenges for B2B SaaS teams — traffic and MQLs look great in a deck, but rarely tell leadership which investments are actually closing deals. This guide breaks down the metrics, attribution models, and tracking infrastructure needed to draw a clear, defensible line from content touchpoints to revenue.

Matt PattoliAugust 10, 2026

Marketing Strategy15 minute read

Inbound Marketing for Real Estate: How to Attract Leads Without Chasing Them

Inbound marketing real estate strategies help agents attract high-intent buyers and sellers by creating valuable content and experiences that align with how modern prospects actually research and choose professionals — eliminating the need to chase cold, unready leads.

Matt PattoliAugust 10, 2026

Pay Per Click15 minute read

LinkedIn B2B Ads: How They Work and Why They Matter for SaaS Growth

LinkedIn B2B ads are the most precise — and most expensive — paid channel available to SaaS marketers, yet most teams run them without a clear framework for targeting, measurement, or attribution. This article breaks down how LinkedIn's ad formats and targeting engine actually work, and how to connect spend to pipeline so no budget goes to waste.

Grant CooperAugust 10, 2026

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