Explore real tactics, tools, and trends driving modern marketing performance.
This guide covers the 9 best tools B2B SaaS teams are using in 2026 to execute and measure expansion revenue strategies SaaS growth depends on — from upsells and cross-sells to seat expansions — by connecting marketing activity to real expansion outcomes through attribution, analytics, and CRM integrations.
Customer marketing in B2B SaaS is the strategic discipline of engaging and activating existing customers to drive expansion revenue, referral pipeline, and retention — rather than treating the closed deal as the finish line. This guide breaks down how high-performing teams build measurable post-sale programs that turn their customer base into a compounding growth engine.
This guide breaks down exactly what a Head of Growth job description for SaaS should include — clarifying the role's full-funnel scope, required skills, and revenue accountability so founders and HR leaders can make one of their most consequential hires with confidence.
Net revenue retention benchmarks for SaaS reveal whether your existing customer base is growing, holding steady, or quietly eroding — making NRR one of the most critical indicators of long-term business quality. This article breaks down what strong NRR looks like across SaaS segments, how to calculate it accurately, and the strategies operators use to improve it.
As AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews reshape how B2B buyers discover software, getting mentioned in AI search results has become a critical visibility challenge for SaaS marketers. This guide delivers a practical, six-step framework for building the content depth, structured data, and brand authority signals that earn consistent AI-generated referrals.
This guide helps B2B SaaS growth leaders determine when to hire a marketing analyst by outlining the key signals that indicate genuine analytics capacity gaps, what the role actually entails, and when modern attribution tooling may be the smarter first move. It provides an honest, nuanced framework for making the right headcount or technology decision at the right time.
A well-designed marketing team org chart is a strategic necessity for B2B SaaS companies navigating long sales cycles, multi-touch attribution, and subscription growth. This guide breaks down the key roles, proven structures, and scaling frameworks that help SaaS marketing teams connect their efforts directly to pipeline and revenue.
Most marketing presentations fail because data is framed for marketers, not decision-makers. This guide teaches you how to present marketing results to executives by selecting the right metrics, structuring a business-impact narrative, and confidently answering tough questions to earn trust and secure budget.
Churn is expensive and largely preventable — but only if you see it coming. This guide walks B2B SaaS teams through a practical, sequential process for reducing churn with data, from establishing baselines and identifying at-risk segments to using product behavior signals and acquisition channel insights to intervene before customers are lost.
B2B SaaS marketing teams often track the wrong metrics — impressions and follower counts that never translate into pipeline or revenue decisions. This article breaks down the eight marketing metrics that matter for B2B growth, explaining why each one counts and how to measure it accurately across every channel and funnel stage.
Customer health score metrics give B2B SaaS teams a proactive, data-driven system for identifying at-risk accounts before churn occurs — turning signals like login frequency, support activity, and engagement patterns into actionable retention intelligence. This article explains how health scores work, which metrics reliably predict retention, and how marketing attribution data strengthens the entire model.
Churn prediction models give B2B SaaS teams a data-driven way to detect at-risk accounts before cancellations occur by analyzing behavioral signals and assigning account-level risk scores. This article explains how these models work, why they have become essential for protecting ARR, and how modern attribution platforms like Cometly help connect churn signals to actionable growth decisions.
The fractional CMO vs full time decision is one of the most consequential hiring choices a growth-stage B2B SaaS company faces — and it goes far deeper than cost. This article breaks down both roles honestly and practically so founders can choose the marketing leader that matches their current stage, team maturity, and growth ambitions.
Growth marketing and demand generation are two distinct strategies that B2B SaaS teams frequently conflate, leading to misaligned metrics, wasted budget, and unreliable attribution. This guide breaks down the key differences in philosophy, timeline, and team structure so marketing leaders can invest in the right approach for their stage of growth.
Building a demand generation team requires more than fast hiring — it demands clear roles, ownership of pipeline metrics, and a robust attribution infrastructure. This step-by-step guide gives B2B SaaS marketing leaders a repeatable framework to structure their demand gen team, prove ROI, and scale what works.
Trade tactics, share dashboards, and benchmark performance with the marketers running modern attribution stacks.
Join community