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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tracking
Measuring Marketing Effectiveness a Modern Guide
Analytics

Measuring Marketing Effectiveness a Modern Guide

Grant Cooper
Founder at Cometly
•
6 minute read
The Problem with Last Click Attribution and What to Do About It
Analytics

The Problem with Last Click Attribution and What to Do About It

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Top 6 Enterprise Marketing Analytics Platforms That Connect Ad Spend To Revenue

Matt Pattoli
Founder at Cometly
•
14 minute read
Analytics

6 Best Attribution Tools For Marketing To Track Real Revenue In 2025

Matt Pattoli
Founder at Cometly
•
12 minute read
A Guide to Social Media Measurement That Actually Drives Growth
Analytics

A Guide to Social Media Measurement That Actually Drives Growth

Matt Pattoli
Founder at Cometly
•
8 minute read
How to Optimize Website Conversions
Analytics

How to Improve and Optimize For Website Conversions

Matt Pattoli
Founder at Cometly
•
7 minute read
10 Data-Driven Conversion Rate Optimization Tips for 2025
Analytics

10 Data-Driven Conversion Rate Optimization Tips for 2025

Matt Pattoli
Founder at Cometly
•
6 minute read
Measuring Marketing Campaign Effectiveness
Analytics

Measuring Marketing Campaign Effectiveness

Matt Pattoli
Founder at Cometly
•
7 minute read
Mastering Digital Marketing Reports for Growth
Analytics

How To Utilize Digital Marketing Reports For Measuring Growth

Grant Cooper
Founder at Cometly
•
7 minute read
Measuring Advertising Effectiveness for Real ROI
Analytics

Measuring Advertising Effectiveness for Real ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
Smarter Marketing with Data Visualisation Dashboards
Analytics

Smarter Marketing with Data Visualisation Dashboards

Grant Cooper
Founder at Cometly
•
7 minute read
How to Track Conversion Times to Boost Your ROI
Analytics

How to Track Conversion Times to Boost Your ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
Analytics

Unlocking Big Query Ga4 Marketing Attribution: A Step-By-Step Guide To Accurate Conversion Tracking

Buddy King
Account Executive
•
7 minute read
12 Best Marketing Analytics Tools for Growth in 2025
Analytics

12 Best Marketing Analytics Tools for Growth in 2026

Matt Pattoli
Founder at Cometly
•
7 minute read
Unlocking Growth with Customer Lifetime Value Analysis
Analytics

Unlocking Growth with Customer Lifetime Value Analysis

Matt Pattoli
Founder at Cometly
•
6 minute read
Choosing Marketing Analytics Platforms for Growth
Analytics

Choosing Marketing Analytics Platforms for Growth

Matt Pattoli
Founder at Cometly
•
8 minute read
How to Measure Marketing ROI: Proven Strategies & Tips
Analytics

How to Measure Marketing ROI: Proven Strategies & Tips

Matt Pattoli
October 12, 2025
•
6 minute read
Analytics

7 Top Alternatives To Marketing Analytics Software To Enhance Your Insights

Matt Pattoli
November 5, 2025
•
7 minute read
Analytics

Mastering How To Evaluate Marketing Performance Metrics: A Step-By-Step Approach

Grant Cooper
October 11, 2025
•
8 minute read
Analytics

Unlocking Success: How To Analyze Multi-Channel Ad Performance For Maximum Impact

Matt Pattoli
October 11, 2025
•
8 minute read
Analytics

Discover The 8 Top Marketing Analytics Dashboard Companies To Enhance Your Campaigns

Matt Pattoli
October 11, 2025
•
8 minute read
Analytics

Unlocking Business Growth: How To Use Analytics To Drive Business Growth Effectively

Matt Pattoli
October 11, 2025
•
5 minute read
Analytics

Top 8 Marketing Intelligence Platforms To Transform Your Campaign Strategy

Grant Cooper
October 11, 2025
•
8 minute read
Your Guide to Marketing Effectiveness Measurement
Analytics

Your Guide to Marketing Effectiveness Measurement

Buddy King
October 11, 2025
•
8 minute read
How to Identify Target Audience: Proven Strategies
Analytics

How to Identify Target Audience: Proven Strategies

Matt Pattoli
October 11, 2025
•
7 minute read
How to Optimize Landing Pages That Actually Convert
Analytics

How to Optimize Landing Pages That Actually Convert

Matt Pattoli
October 11, 2025
•
8 minute read
12 Best Customer Journey Analytics Tools for 2025
Analytics

12 Best Customer Journey Analytics Tools for 2026

Matt Pattoli
October 11, 2025
•
7 minute read
What Is Lead Scoring and How Does It Work
Analytics

What Is Lead Scoring and How Does It Work

Matt Pattoli
October 11, 2025
•
8 minute read
What Is UTM Tracking and How Does It Work?
Analytics

What Is UTM Tracking and How Does It Work?

Matt Pattoli
September 24, 2025
•
5 minute read
Analytics

Navigating The Attribution Challenges In Marketing Analytics: Unlocking Your Campaign Potential

Matt Pattoli
September 22, 2025
•
8 minute read
Analytics

Discover 7 Types Of Marketing Analytics That Can Transform Your Strategy

Matt Pattoli
September 23, 2025
•
6 minute read