Author

Grant Cooper

Founder at Cometly

Wicked Reports vs Alternatives: 7 Strategies to Choose the Right Attribution Platform

Evaluating Wicked Reports vs alternatives requires more than a feature checklist—this guide walks through seven strategic frameworks to help marketers assess attribution model flexibility, server-side tracking accuracy, CRM integration depth, and AI-powered optimization so they can confidently choose the platform that best connects ad spend to real revenue growth.

Grant CooperJune 10, 2026

B2B Attribution16 minute read

How to Track Long Sales Cycles: A Step-by-Step Guide for B2B SaaS

Tracking long sales cycles in B2B SaaS requires a structured framework that connects every touchpoint—from first ad click to closed-won revenue—so marketing teams can confidently attribute pipeline to the right campaigns. This step-by-step guide covers building a tracking foundation, integrating ad platforms with your CRM, selecting the right attribution model, and creating reporting that eliminates guesswork and justifies marketing spend.

Grant CooperJune 10, 2026

Attribution Models14 minute read

Attribution Data Mismatch: Why Your Numbers Don't Match and How to Fix It

Attribution data mismatch occurs when Google Ads, your CRM, and analytics platforms each report different conversion totals for the same campaign due to conflicting counting logic and attribution rules. This guide explains why the discrepancies happen and provides actionable fixes to align your data so marketing budget decisions are based on accurate, trustworthy numbers.

Grant CooperJune 10, 2026

Conversion Tracking18 minute read

Tracking Podcast Ad Conversions: A Step-by-Step Guide for B2B Marketers

Tracking podcast ad conversions is a persistent challenge for B2B SaaS marketers because audio listeners rarely follow a direct digital path from ad to conversion. This step-by-step guide covers practical attribution methods—from custom URLs and promo codes to pixel-based tracking—that help you connect podcast spend to real pipeline and prove ROI on your audio advertising investment.

Grant CooperJune 10, 2026

Customer Journeys17 minute read

Conversion Path Visualization: How to See and Optimize Every Step to Revenue

Conversion path visualization maps every touchpoint in a buyer's journey—from first ad impression to closed deal—giving B2B SaaS marketing teams the full-funnel insight needed to avoid costly budget misallocation caused by last-click attribution blind spots.

Grant CooperJune 10, 2026

B2B Attribution15 minute read

Media Mix Attribution Approach: How B2B SaaS Marketers Measure Channel Impact

B2B SaaS marketers running multi-channel campaigns can finally answer the "what's actually working" question with a media mix attribution approach, which distributes conversion credit across every channel touchpoint instead of defaulting to last-click oversimplification. This framework helps growth teams make confident, data-backed budget decisions by accurately measuring how paid search, social, content, and email each contribute to pipeline and revenue.

Grant CooperJune 10, 2026

Ad Tracking18 minute read

LinkedIn Ads Attribution Tracking: A Step-by-Step Setup Guide

LinkedIn ads attribution tracking is notoriously difficult for B2B marketers due to long sales cycles and misleading last-click reporting that undervalues the platform's true pipeline contribution. This step-by-step guide walks through how to set up accurate multi-touch attribution so you can confidently connect LinkedIn ad spend to real revenue and make smarter budget decisions.

Grant CooperJune 10, 2026

Attribution Models18 minute read

9 Best Agency Attribution Platform Pricing Options in 2026

Choosing the right agency attribution platform pricing model is critical for protecting margins as client ad spend scales—this guide compares the 9 best options in 2026, evaluating each on attribution accuracy, multi-client management, white labeling, and pricing transparency to help agencies find a solution that grows with their business.

Grant CooperJune 10, 2026

Conversion Tracking16 minute read

Conversion Data Enrichment: How It Works and Why It Matters for Ad Performance

Conversion data enrichment solves a critical gap in B2B paid advertising by appending real business context—like deal value and customer quality—to raw conversion events before sending them to ad platforms like Meta, Google, and LinkedIn, enabling bidding algorithms to optimize for revenue rather than meaningless form submissions.

Grant CooperJune 10, 2026

Attribution Models14 minute read

Attribution Modeling for Agencies: How to Prove ROI and Scale Client Campaigns

Attribution modeling for agencies solves the multi-channel reporting problem by providing a clear framework to connect ad spend to actual revenue, replacing vanity metrics with proof of ROI. This guide helps agencies build the attribution infrastructure needed to answer clients' toughest performance questions and scale campaigns with confidence.

Grant CooperJune 10, 2026

Conversion Tracking15 minute read

Assisted Conversions Not Being Tracked: How to Fix It Step by Step

Assisted conversions not being tracked is a costly blind spot that causes marketers to misattribute credit, cut high-performing channels, and misread campaign performance across multi-touch journeys. This step-by-step guide explains how to identify tracking gaps and fix your setup so every contributing touchpoint—from paid ads to organic search—gets the attribution it deserves.

Grant CooperJune 10, 2026

Analytics14 minute read

7 Strategies to Get More From Your Marketing Analytics Package

Most B2B SaaS marketing teams underuse their marketing analytics package by relying on surface-level reports instead of leveraging it as a decision-making engine. This guide covers seven actionable strategies—from choosing the right attribution model to connecting ad spend with closed revenue—to help you identify which channels and campaigns drive real pipeline growth.

Grant CooperJune 10, 2026

Conversion Tracking16 minute read

View Through Conversions Missing: How to Find and Fix the Problem

View through conversions missing from your reports can silently distort attribution data, causing marketers to undervalue display and video campaigns. This guide covers the most common causes—from pixel misconfiguration and attribution window settings to cookie deprecation—and provides a structured diagnostic approach to identify and fix the problem accurately.

Grant CooperJune 10, 2026

Conversion Tracking15 minute read

9 Best TikTok Conversion Tracking Solutions in 2026

Discover the 9 best TikTok conversion tracking solutions in 2026, evaluated for tracking accuracy, attribution depth, and B2B SaaS compatibility. This guide covers everything from server-side event tracking to full-funnel attribution, helping performance marketers identify which TikTok ad campaigns are driving real revenue despite iOS restrictions and browser privacy changes.

Grant CooperJune 10, 2026

Conversion Tracking17 minute read

Conversion Tracking for Webinars: A Step-by-Step Guide for B2B SaaS Marketers

Conversion tracking for webinars helps B2B SaaS marketers connect registrations, attendance, and post-webinar actions to the specific ads and campaigns that drove them. This step-by-step guide shows how to eliminate attribution blind spots and measure the true ROI of your webinar program.

Grant CooperJune 9, 2026

Conversion Tracking15 minute read

Conversion Lift from Better Tracking: What It Is and How to Achieve It

Conversion lift from better tracking refers to the measurable improvement in attributed revenue and ad performance that results from closing the gap between what ad platforms report and what your CRM and revenue data actually show. This guide explains how B2B SaaS marketing teams can fix tracking blind spots to optimize campaigns with confidence and drive real, accountable growth.

Grant CooperJune 9, 2026