Author

Grant Cooper

Founder at Cometly

Assisted Conversions Not Being Tracked: How to Fix It Step by Step

Assisted conversions not being tracked is a costly blind spot that causes marketers to misattribute credit, cut high-performing channels, and misread campaign performance across multi-touch journeys. This step-by-step guide explains how to identify tracking gaps and fix your setup so every contributing touchpoint—from paid ads to organic search—gets the attribution it deserves.

Grant CooperJune 10, 2026

Analytics14 minute read

7 Strategies to Get More From Your Marketing Analytics Package

Most B2B SaaS marketing teams underuse their marketing analytics package by relying on surface-level reports instead of leveraging it as a decision-making engine. This guide covers seven actionable strategies—from choosing the right attribution model to connecting ad spend with closed revenue—to help you identify which channels and campaigns drive real pipeline growth.

Grant CooperJune 10, 2026

Conversion Tracking16 minute read

View Through Conversions Missing: How to Find and Fix the Problem

View through conversions missing from your reports can silently distort attribution data, causing marketers to undervalue display and video campaigns. This guide covers the most common causes—from pixel misconfiguration and attribution window settings to cookie deprecation—and provides a structured diagnostic approach to identify and fix the problem accurately.

Grant CooperJune 10, 2026

Conversion Tracking15 minute read

9 Best TikTok Conversion Tracking Solutions in 2026

Discover the 9 best TikTok conversion tracking solutions in 2026, evaluated for tracking accuracy, attribution depth, and B2B SaaS compatibility. This guide covers everything from server-side event tracking to full-funnel attribution, helping performance marketers identify which TikTok ad campaigns are driving real revenue despite iOS restrictions and browser privacy changes.

Grant CooperJune 10, 2026

Conversion Tracking17 minute read

Conversion Tracking for Webinars: A Step-by-Step Guide for B2B SaaS Marketers

Conversion tracking for webinars helps B2B SaaS marketers connect registrations, attendance, and post-webinar actions to the specific ads and campaigns that drove them. This step-by-step guide shows how to eliminate attribution blind spots and measure the true ROI of your webinar program.

Grant CooperJune 9, 2026

Conversion Tracking15 minute read

Conversion Lift from Better Tracking: What It Is and How to Achieve It

Conversion lift from better tracking refers to the measurable improvement in attributed revenue and ad performance that results from closing the gap between what ad platforms report and what your CRM and revenue data actually show. This guide explains how B2B SaaS marketing teams can fix tracking blind spots to optimize campaigns with confidence and drive real, accountable growth.

Grant CooperJune 9, 2026

Analytics16 minute read

Holistic Marketing Measurement: How to Track What Actually Drives Revenue

Holistic marketing measurement connects every channel touchpoint to real revenue outcomes, solving the common B2B SaaS problem of siloed dashboards that each claim credit for the same conversions. This guide explains how to unify your attribution data so you can confidently answer which marketing investments are actually driving closed deals.

Grant CooperJune 9, 2026

B2B Attribution13 minute read

Marketing Attribution Case Study: How B2B SaaS Teams Trace Revenue Back to Ads

A marketing attribution case study gives B2B SaaS teams a structured framework to trace revenue back to specific ads and campaigns across LinkedIn, Google, retargeting, and other channels. Instead of relying on conflicting platform dashboards, this approach reveals which touchpoints genuinely drive closed-won deals—helping marketers allocate budget with confidence and prove ROI to leadership.

Grant CooperJune 9, 2026

Customer Journeys17 minute read

Customer Journey Mapping for Marketing: A Step-by-Step Guide

Customer journey mapping for marketing gives B2B SaaS teams a structured, data-backed visualization of every touchpoint prospects encounter before converting—replacing guesswork with actionable insights. This step-by-step guide covers how to define buyers, map touchpoints, align messaging by funnel stage, and measure performance using attribution data to optimize budget and reduce revenue leakage.

Grant CooperJune 9, 2026

Attribution Models16 minute read

Media Mix Attribution: How to Measure What's Actually Driving Revenue

Media mix attribution helps B2B SaaS marketers accurately measure which channels are truly driving revenue when multiple platforms simultaneously claim credit for the same conversions. This guide breaks down how to move beyond flawed last-click models and build a measurement framework that reflects how modern buyers actually engage across paid search, social, email, and more.

Grant CooperJune 9, 2026

Analytics13 minute read

Marketing Technology Stack Analytics: How to Turn Your Martech Data Into Revenue Decisions

Marketing technology stack analytics solves the common B2B SaaS challenge of fragmented martech data by connecting insights across ad platforms, CRMs, and automation tools to reveal which channels actually drive revenue—not just vanity metrics.

Grant CooperJune 9, 2026

B2B Saas16 minute read

Marketing Data Unification Guide: How to Build a Single Source of Truth for Your B2B SaaS Stack

This marketing data unification guide provides B2B SaaS companies with a step-by-step framework for consolidating fragmented data from paid ads, CRMs, and analytics platforms into a single source of truth, eliminating reporting conflicts and revealing which channels actually drive conversions.

Grant CooperJune 9, 2026

Conversion Tracking17 minute read

9 Best Conversion Sync Software Tools for B2B SaaS in 2026

Conversion sync software eliminates fragmented ad data by sending accurate, server-side conversion events to platforms like Meta and Google, helping B2B SaaS teams reduce wasted spend and improve attribution. This guide evaluates the 9 best tools available in 2026 based on tracking accuracy, integration ease, and full-funnel attribution depth.

Grant CooperJune 9, 2026

Attribution Models15 minute read

Direct Response Attribution: How to Track What's Actually Driving Conversions

Direct response attribution connects specific ads, channels, and messages to the conversions they actually drive—cutting through inflated platform reporting where Meta, Google, and email tools all claim overlapping credit. This guide explains how to implement accurate attribution so budget decisions are based on real revenue data, not misleading aggregate ROAS numbers.

Grant CooperJune 9, 2026

B2B Attribution16 minute read

9 Best Real Time Attribution Platforms for B2B SaaS in 2026

Discover the 9 best real time attribution platforms built for B2B SaaS teams in 2026, evaluated on accuracy, integration depth, and data speed across Google, Meta, LinkedIn, and TikTok. This guide helps growth marketers and demand gen leaders stop optimizing on stale data and start making faster, revenue-driven decisions with confidence.

Grant CooperJune 9, 2026

Attribution Models15 minute read

Multi Touch Attribution Model Explained: How B2B SaaS Teams Track Real Revenue

Multi touch attribution model explained: a framework that distributes revenue credit across every touchpoint in the buyer journey, giving B2B SaaS teams accurate insight into which channels truly drive conversions—not just the last click before a form submission.

Grant CooperJune 9, 2026