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Learn how to leverage marketing to accelerate growth.

Explore real tactics, tools, and trends driving modern marketing performance.

Tracking16 minute read

Server Side Event Tracking for Marketers: What It Is and Why It Matters

Server side event tracking for marketers solves the growing gap between ad platform-reported conversions and actual revenue data by moving tracking from the browser to a secure server environment. This approach bypasses ad blockers, iOS privacy restrictions, and cookie limitations to deliver more accurate, reliable conversion data that improves campaign optimization and ad spend decisions.

Grant CooperMay 26, 2026

B2B Attribution16 minute read

9 Best Marketing Attribution Software for B2B in 2026

This guide reviews the 9 best marketing attribution software for B2B teams in 2026, helping marketers connect multi-touch buying journeys to revenue across long sales cycles. Each tool is evaluated for CRM integration, multi-stakeholder tracking, and suitability for B2B demand generation programs rather than e-commerce use cases.

Grant CooperMay 26, 2026

Attribution Models17 minute read

9 Best Customer Journey Attribution Tools in 2026

Customer journey attribution tools help marketing teams accurately assign credit across every touchpoint—from first ad click to final conversion—so budget decisions are based on real revenue data rather than guesswork. This guide evaluates nine leading platforms based on multi-touch attribution capabilities, cross-platform tracking, CRM integrations, and AI-powered insights, helping businesses running paid ads, complex B2B funnels, or navigating iOS privacy challenges find the right solution.

Matt PattoliMay 26, 2026

Marketing Strategy17 minute read

7 Proven Strategies to Determine Which Marketing Channel Works Best for Your Business

Determining which marketing channel works best for your business requires more than gut instinct—it demands precise measurement systems that cut through contradictory attribution data across platforms like Meta, Google, and LinkedIn. This guide delivers seven actionable strategies to accurately evaluate channel performance based on your specific audience, offer, and funnel stage, so you can confidently allocate budget to the channels that drive real, measurable revenue.

Matt PattoliMay 26, 2026

Attribution Models18 minute read

9 Best Subscription Business Attribution Tools in 2026

Subscription businesses need attribution tools that track long-term customer value beyond the initial sign-up, and this guide evaluates the 9 best subscription business attribution tools for 2026. Each tool is assessed on multi-touch tracking accuracy, subscription-specific features, and value for growth teams running SaaS, membership, or subscription e-commerce models.

Matt PattoliMay 26, 2026

Ad Tracking17 minute read

9 Best CRM Integrations for Ad Attribution in 2026

Discover the 9 best tools for CRM integration for ad attribution in 2026, evaluated on attribution depth, CRM connectivity, and data feedback to ad platforms. This guide helps marketers eliminate blind spots between ad campaigns and actual revenue, ensuring smarter budget decisions based on complete customer journey data rather than surface-level metrics.

Matt PattoliMay 26, 2026

Conversion Tracking15 minute read

How to Fix Conversion Tracking Discrepancies: A Step-by-Step Guide for Marketers

Learn how to fix conversion tracking discrepancies with a systematic diagnostic approach that identifies root causes like pixel misfires, duplicate events, and attribution mismatches. This guide helps marketers reconcile data gaps between ad platforms and CRMs, ensuring budget decisions and optimization strategies are built on accurate, reliable conversion data.

Grant CooperMay 26, 2026

Attribution Models17 minute read

Custom Attribution Model Setup: A Step-by-Step Guide for Marketers

Custom attribution model setup allows marketers to move beyond default last-click or linear models that misrepresent how buyers actually convert across complex, multi-channel funnels. This step-by-step guide explains how to build a model tailored to your specific sales cycle, ensuring every touchpoint receives accurate credit so budget decisions are based on real performance data.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

9 Best Conversion Tracking Services and Their Pricing in 2026

This guide compares the 9 best conversion tracking services in 2026, breaking down conversion tracking service pricing models, standout features, and ideal use cases to help media buyers, SaaS teams, and agencies find the right tool for their budget and advertising goals.

Grant CooperMay 26, 2026

Conversion Tracking16 minute read

Google Ads Offline Conversion Import: A Complete Step-by-Step Guide

Google Ads offline conversion import bridges the gap between online ad clicks and real-world revenue by feeding closed deals and CRM-verified sales back into your campaigns. This step-by-step guide shows B2B and high-ticket businesses how to implement offline conversion tracking so Smart Bidding optimizes for actual revenue—not just form fills.

Grant CooperMay 26, 2026

Conversion Tracking17 minute read

LinkedIn Conversion Tracking Inaccurate? Here's How to Fix It Step by Step

LinkedIn conversion tracking inaccurate data is a common B2B marketer problem caused by misconfigured Insight Tags, duplicate events, and attribution window mismatches that distort campaign performance reporting. This step-by-step guide walks you through diagnosing and fixing the root causes so your Campaign Manager data aligns with your CRM and you can make confident budget decisions.

Matt PattoliMay 26, 2026

Conversion Tracking18 minute read

How to Fix TikTok Ads Conversion Tracking Issues: A Step-by-Step Guide

This step-by-step guide helps marketers diagnose and resolve TikTok ads conversion tracking issues, covering the most common root causes including misconfigured pixels, missing server-side tracking, and attribution window discrepancies. Whether your events aren't firing or your conversion data looks inconsistent, this guide provides actionable fixes to restore accurate tracking and get your campaign optimization back on track.

Grant CooperMay 26, 2026

Tracking18 minute read

How to Track Marketing Campaigns End to End: A Step-by-Step Guide

Learn how to track marketing campaigns end to end, connecting data from paid search, social, email, and organic channels into a unified view that links ad impressions to closed revenue. This step-by-step guide covers tracking setup, cross-channel attribution, and how to avoid costly budget decisions based on fragmented data.

Matt PattoliMay 26, 2026

Attribution Models16 minute read

Onboarding for an Attribution Platform: A Step-by-Step Setup Guide

Proper onboarding for an attribution platform requires following the right setup sequence to ensure accurate data collection and reliable multi-touch reporting. This step-by-step guide walks marketers through connecting data sources, configuring conversion tracking, and building a solid foundation that feeds accurate signals back to ad platforms for smarter budget decisions.

Grant CooperMay 26, 2026

Attribution Models17 minute read

How to Fix Pinterest Ads Attribution Problems: A Step-by-Step Guide

Marketers running paid campaigns frequently encounter Pinterest ads attribution problems that cause data gaps between Pinterest Ads Manager, CRM systems, and Google Analytics. This step-by-step guide explains the structural reasons behind these discrepancies—including Pinterest's extended discovery cycle and double-counting issues—and provides actionable solutions to accurately measure campaign performance and make smarter budget decisions.

Matt PattoliMay 26, 2026

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