Discover essential marketing metrics that reveal ad performance, customer behavior, and ROI to improve decision-making and drive growth.
Discover nine alternative metrics for assessing marketing success that reveal true business impact beyond vanity metrics like CTR and impressions, helping you allocate budget to channels that drive profitable customer acquisition and long-term revenue growth.
This comprehensive guide shows marketers how to measure the ROI of digital campaigns by establishing proper tracking systems, connecting marketing data to revenue, and applying accurate calculation formulas. You'll learn to overcome common challenges like fragmented analytics and multi-touch attribution, enabling you to confidently determine which campaigns generate profit and optimize your advertising budget accordingly.
Discover seven battle-tested strategies that transform your marketing ROI calculator from producing rough estimates into delivering reliable, actionable insights. This comprehensive guide shows you how to establish proper attribution frameworks, incorporate accurate data inputs, and apply proven methodologies that help you calculate marketing ROI with confidence—whether you're justifying budgets to executives or optimizing campaign performance across multiple platforms.
Return on Ad Spend (ROAS) is the one metric every performance marketer lives and breathes. It cuts through the noise of clicks, impressions, and engagement to answer the most important question of all: "For every dollar I put into ads, how many dollars am I getting back?" It’s…
To really nail down your Share of Voice (SOV), you need to measure your brand’s performance on a specific metric and stack it up against the total market’s performance for that same metric. The core formula is refreshingly simple: your metric divided by the total market metric .…
Understanding what is share of voice reveals how your brand's visibility across marketing channels directly correlates with competitive positioning and future market share growth.
Let's cut to the chase and talk about what LTV actually means for your marketing. Think of Customer Lifetime Value (LTV) not as a single sale, but as the total amount of money you can reasonably expect a customer to spend with you over their entire relationship with your brand.…
Marketing attribution is all about connecting the dots. It’s the process of figuring out which marketing touchpoints—ads, emails, social posts—actually led to a sale or conversion. In short, it’s how you know exactly what's making you money, so you can stop guessing and start…
Think of your brand as having a long, evolving conversation with a customer. Every single interaction—from the big ones to the tiny, almost unnoticeable moments—is a word in that conversation. Those individual words are your customer touchpoints . What Is a Customer Touchpoint…
Discover what is digital marketing analytics and how it empowers businesses to optimize their marketing strategies by making data-driven decisions.
In marketing analytics, a session is simply a group of things a user does on your website within a certain window of time. The easiest way to think about it is like a single trip to the grocery store. Everything you do—walking down the aisles, putting items in your cart, and…
A view-thru conversion is what happens when someone sees your ad, doesn’t click on it, but later shows up on your website to buy something anyway. It’s the metric that finally measures the subtle, often subconscious, power of your display and video ads, showing you how brand…
Impression share tells you the percentage of time your ads actually appeared versus the total number of times they could have appeared. It’s a direct measure of your visibility in the market—in other words, how much of the available ad space you’re actually capturing.…
An attribution model is basically the rulebook you use to give credit to the different marketing touchpoints that lead to a sale. Think of it like a soccer game. A midfielder passes the ball to a forward, who dribbles past a defender and passes to the striker, who finally scores…
At its core, ROAS —or Return on Ad Spend —is a brutally honest metric. It tells you exactly how much gross revenue you’re making for every single dollar you put into advertising. Think of it as a report card for your ad campaigns. It cuts through vanity metrics like clicks and…
Incremental revenue is the additional revenue your business generates directly because of a specific marketing campaign or action. It’s the money you made that you otherwise wouldn't have, isolating the true impact of your efforts. The True Measure of Your Marketing Impact…
