Topic

Tracking

Learn tracking essentials to monitor performance, understand user behavior, and optimize campaigns for data-driven results.

126 posts in this topic

Tracking17 minute read

Tracking Customers Across Multiple Devices: How It Works and Why It Matters

Tracking customers across multiple devices is essential for B2B SaaS marketers who need accurate attribution data, as a single buyer journey often spans phones, laptops, and tablets that most analytics tools treat as separate users. This guide explains how cross-device tracking works, why fragmented data distorts ad spend decisions, and how modern attribution platforms like Cometly connect the dots across the full customer journey.

Grant CooperJune 5, 2026

Tracking16 minute read

9 Best Link Tracking Software Tools for Marketers in 2026

This guide ranks the 9 best link tracking software tools for 2026, evaluating each by attribution depth, integrations, and B2B SaaS fit—from basic UTM tracking to full multi-touch attribution that connects ad clicks to closed-won revenue.

Matt PattoliJune 5, 2026

Tracking14 minute read

Benefits of Server Side Tracking: Why B2B SaaS Marketers Are Making the Switch

The benefits of server side tracking are transforming how B2B SaaS marketers capture conversion data, as browser-based pixels increasingly fail due to ad blockers, iOS restrictions, and Safari privacy settings. By routing data through your own server instead of the browser, marketing teams running Meta and Google campaigns recover lost conversions, feed ad algorithms more accurate signals, and make smarter budget decisions based on complete attribution data.

Matt PattoliJune 5, 2026

Tracking17 minute read

UTM Parameter Setup Guide: Track Every Campaign with Precision

This UTM parameter setup guide walks marketers through the complete process of building, naming, and implementing UTM tracking links across paid, email, and social campaigns to eliminate attribution guesswork and make confident, data-driven budget decisions.

Grant CooperJune 4, 2026

Tracking18 minute read

Campaign Tracking Parameters: A Step-by-Step Setup Guide

Campaign tracking parameters—the UTM tags and custom URL parameters that identify traffic sources, ad clicks, and campaign origins—are essential for accurate marketing attribution and reliable analytics reporting. This step-by-step guide shows B2B SaaS marketers how to build, implement, and validate a complete tracking parameter system to eliminate blind spots and make confident, data-driven growth decisions.

Grant CooperJune 4, 2026

Tracking16 minute read

9 Best D2C Brand Tracking Solutions in 2026

With ad costs rising and third-party cookie deprecation making platform data unreliable, choosing the right D2C brand tracking solution is critical for understanding true return on ad spend. This guide evaluates the 9 best tools in 2026 based on attribution accuracy, integration ease, and reporting depth to help growth-stage brands confidently scale what's actually working.

Matt PattoliJune 3, 2026

Tracking15 minute read

UTM Tracking Guide: How to Set Up, Manage, and Analyze UTM Parameters

This UTM tracking guide covers everything marketers need to build a reliable campaign tracking system—from creating tagged URLs to analyzing performance in your attribution platform—so you can confidently connect marketing activity to pipeline and revenue instead of relying on incomplete or unattributed data.

Grant CooperJune 3, 2026

Tracking17 minute read

Safari ITP Tracking Issues: What They Are and How to Fix Them

Safari ITP tracking issues silently corrupt marketing attribution data by restricting cookies and shortening tracking windows, causing conversions to misattribute to direct traffic and making paid channels appear to underperform. This guide explains how ITP works and the technical fixes marketers need to protect accurate attribution data.

Matt PattoliJune 3, 2026

Tracking16 minute read

Tracking Multiple Landing Pages: A Step-by-Step Guide for B2B SaaS Marketers

Tracking multiple landing pages across paid campaigns is essential for B2B SaaS marketers who need accurate attribution data to identify which pages drive real pipeline and revenue. This step-by-step guide provides a scalable framework for setting up structured tracking across all your landing pages—whether you're managing five or fifty—so you can make confident budget decisions based on complete, reliable conversion data.

Grant CooperJune 2, 2026

Tracking15 minute read

Cross Domain Tracking Challenges: Why Your Attribution Data Breaks and How to Fix It

Cross domain tracking challenges silently destroy attribution accuracy for B2B SaaS marketers running multi-domain funnels, causing conversions to appear as "direct" traffic and making paid channels look underperforming. This guide breaks down exactly why attribution data breaks across subdomains, third-party platforms, and checkout flows—and provides actionable fixes to restore accurate campaign tracking.

Grant CooperMay 31, 2026

Tracking14 minute read

Safari ITP Is Blocking Your Tracking Pixels: Here's How to Fix It

Safari ITP blocking your tracking pixels silently corrupts conversion data by restricting third-party cookies and shortening JavaScript-set first-party cookie lifespans, causing Facebook Pixel, Google Ads tags, and other tracking scripts to underreport attribution. This guide explains how server-side tracking and first-party data solutions can restore accurate ad measurement for marketers running paid campaigns.

Matt PattoliMay 31, 2026

Tracking15 minute read

Why Use Server Side Tracking: The B2B Marketer's Guide to Accurate Conversion Data

Server-side tracking solves the growing data loss problem caused by ad blockers, browser privacy restrictions, and cookie deprecation that leave B2B marketers making budget decisions on incomplete conversion data. This guide explains why server-side tracking delivers more accurate, reliable attribution by moving data collection from the browser to the server—giving marketing teams the signal clarity needed to optimize spend and measure true campaign performance.

Grant CooperMay 30, 2026

Tracking14 minute read

Server Side Tracking Advantages: Why It's Replacing Pixel-Based Tracking

Server side tracking advantages over pixel-based methods are becoming essential as ad blockers, iOS updates, and cookie deprecation create significant data gaps that distort attribution and misguide ad spend. This guide explains how server-side tracking restores accurate conversion signals by routing data through your own servers, giving marketers reliable insights to optimize campaigns and make confident budget decisions.

Grant CooperMay 29, 2026

Tracking18 minute read

9 Best UTM Builder and Tracker Tools in 2026

Discover the 9 best UTM builder and tracker tools in 2026, evaluated for ease of use, tracking depth, and integrations to help B2B SaaS marketers move beyond basic link generation and connect campaign data to real revenue outcomes. From lightweight generators to full attribution platforms, this guide helps you choose the right solution for your team.

Grant CooperMay 27, 2026

Tracking15 minute read

8 Campaign Tracking Best Practices for B2B SaaS Marketers

Eight campaign tracking best practices help B2B SaaS marketers build accurate, actionable attribution from first ad click to closed revenue—covering UTM tagging, multi-touch attribution, and channel-level performance analysis to eliminate guesswork and ensure budget is allocated to the channels that actually drive pipeline.

Grant CooperMay 27, 2026

Tracking18 minute read

UTM Parameters Not Tracking Correctly: How to Diagnose and Fix the Problem

When UTM parameters aren't tracking correctly, the root cause is rarely a single issue—it's typically a combination of syntax errors, redirect problems, and CRM configuration gaps that distort attribution data and mislead budget decisions. This guide walks B2B SaaS marketing teams through a systematic diagnostic process to identify and fix broken UTM tracking so campaign data is accurate and actionable.

Matt PattoliMay 27, 2026