Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
July 11, 2025
•
6 minute read
B2B Sales

How To Improve Your Sales Conversion Rate and Drive More Revenue

Tom King
July 10, 2025
•
5 minute read
Pay Per Click

PPC Reports for Clients: A Comprehensive Guide to Effective Communication and Insights

Buddy King
July 10, 2025
•
7 minute read
Pay Per Click

Top 5 Pay Per Click Tools to Maximize Your Ad ROI

Matt Pattoli
July 10, 2025
•
6 minute read
Optimize Marketing Spend for Maximum ROI
Analytics

Optimize Marketing Spend for Maximum ROI

Matt Pattoli
July 10, 2025
•
7 minute read
Pay Per Click

Top Advertising Management Software To Supercharge Your PPC Campaigns

Matt Pattoli
July 9, 2025
•
7 minute read
Maximize Profits with Our Return on Ad Spend Calculator
Marketing Strategy

Maximize Profits with Our Return on Ad Spend Calculator

Buddy King
July 9, 2025
•
7 minute read
Analytics

ROI Analytics: How To Accurately Measure Return On Investment Across Marketing Channels

Buddy King
July 9, 2025
•
5 minute read
Pay Per Click

Top 7 PPC Management Software Tools to Maximize ROI

Matt Pattoli
July 8, 2025
•
8 minute read
Pay Per Click

Why Your PPC Conversion Rate Is the Most Important Metric

Tom King
July 8, 2025
•
7 minute read
Pay Per Click

How to Track Sales and Attribute Revenue Across Your Funnel

Buddy King
July 8, 2025
•
5 minute read
Google Ads

Keywords Performance Report: The Marketer’s Guide to Better SEO & Ad Results

Matt Pattoli
July 8, 2025
•
6 minute read
Pay Per Click

PPC Software for Agencies: The Ultimate Stack to Drive Better Results, Faster

Grant Cooper
July 8, 2025
•
7 minute read
Customer Journeys

The Customer Path to Purchase: Understanding the Journey

Tom King
July 8, 2025
•
6 minute read
Attribution Models

MMM Models Explained: How to Maximize ROI Across Channels

Matt Pattoli
July 8, 2025
•
8 minute read
Lead Tracking

Understanding The Stages Of A Lead In Marketing

Buddy King
July 8, 2025
•
6 minute read