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Learn how to leverage marketing to accelerate growth.

Explore real tactics, tools, and trends driving modern marketing performance.

9 Best AI UGC Video Generators to Create Scroll-Stopping Ads in 2026

AI UGC video generators let you create authentic-looking spokesperson videos, product demos, and testimonials in minutes without hiring creators or coordinating shoots. This guide reviews the 9 best AI UGC video generator tools for 2026, evaluated on video quality, avatar realism, customization features, and pricing—helping performance marketers and brands scale ad creative production quickly and cost-effectively for platforms like Meta.

Grant CooperMay 10, 2026

B2B Attribution15 minute read

B2B SaaS Campaign Attribution: How to Track What Actually Drives Revenue

B2B SaaS campaign attribution is uniquely challenging because long, multi-touch sales cycles make it nearly impossible to identify which marketing channels truly drive revenue using basic last-click models. This guide breaks down how B2B SaaS marketing teams can implement accurate attribution frameworks to make smarter budget decisions and invest in the campaigns that actually build pipeline.

Grant CooperMay 9, 2026

B2B Attribution14 minute read

B2B SaaS Revenue Attribution: How to Connect Marketing Spend to Actual Revenue

B2B SaaS revenue attribution helps marketers connect multi-touch, long-cycle campaigns to actual closed revenue—solving the challenge of tracking prospects across months of interactions, multiple channels, and complex buying committees. This guide breaks down attribution models, implementation strategies, and how to confidently answer which marketing investments are genuinely driving pipeline and revenue growth.

Grant CooperMay 9, 2026

B2B Attribution13 minute read

B2B SaaS Attribution Demo: What to Expect and How to Evaluate the Right Platform

A B2B SaaS attribution demo is your most critical step in evaluating whether a platform can accurately track complex, multi-month buyer journeys across multiple channels and connect marketing touchpoints to real revenue. This guide walks marketers through what to expect during the demo process and the key questions to ask before committing to a platform.

Matt PattoliMay 9, 2026

B2B Attribution13 minute read

B2B SaaS Marketing Attribution: How to Track What Actually Drives Revenue

B2B SaaS marketing attribution is notoriously complex, with long sales cycles, multiple stakeholders, and competing platform data making it difficult to identify which channels truly drive revenue. This guide breaks down practical attribution models and tracking strategies to help SaaS marketers stop optimizing for vanity metrics and start connecting marketing activity to closed deals.

Grant CooperMay 9, 2026

Customer Journeys16 minute read

B2B SaaS Customer Journey Analytics: How to Track, Measure, and Optimize Every Touchpoint

B2B SaaS customer journey analytics helps revenue teams connect the dots across complex, multi-touchpoint sales cycles that span months and involve multiple decision-makers. This guide covers why standard analytics tools fall short for B2B SaaS companies and how to properly map, measure, and optimize every touchpoint to understand what actually drives revenue.

Grant CooperMay 9, 2026

AI Marketing13 minute read

B2B SaaS AI Marketing Analytics: How Intelligent Data Is Reshaping Campaign Performance

B2B SaaS AI marketing analytics is transforming how companies attribute revenue across complex, multi-stakeholder buyer journeys that traditional tools fail to capture. By applying intelligent data analysis to long sales cycles involving multiple touchpoints, AI-powered platforms help marketing teams make smarter budget decisions and accurately measure campaign performance across every channel.

Grant CooperMay 9, 2026

Ad Tracking13 minute read

B2B SaaS Ad Tracking: How to Measure What Actually Drives Revenue

B2B SaaS ad tracking solves the critical challenge of connecting paid ad interactions to actual revenue outcomes like demos, trials, and closed deals—not just clicks. This guide explains why standard tracking fails for complex B2B buying cycles and how to build a measurement system that accurately attributes which campaigns drive pipeline and paying customers.

Grant CooperMay 9, 2026

AI Marketing12 minute read

B2B SaaS AI Attribution: How It Works and Why It Matters for Your Marketing

B2B SaaS AI attribution uses machine learning to accurately map complex, multi-touch buyer journeys that traditional attribution models can't handle. For SaaS marketers dealing with long sales cycles, multiple stakeholders, and dozens of brand touchpoints, AI-powered attribution provides the reliable revenue data needed to make smarter budget decisions, optimize campaigns, and confidently report marketing ROI to leadership.

Matt PattoliMay 9, 2026

Tracking15 minute read

B2B SaaS Server Side Tracking: How It Works and Why It Matters for Your Marketing Data

B2B SaaS server side tracking moves conversion data processing from the browser to your own server, bypassing ad blockers and cookie restrictions that increasingly hide marketing attribution. For B2B SaaS companies with long sales cycles and multi-touch journeys, this approach restores the visibility needed to accurately connect marketing spend to pipeline and closed revenue.

Grant CooperMay 9, 2026

Attribution Models16 minute read

B2B SaaS Attribution Model: How to Track What Actually Drives Revenue

A B2B SaaS attribution model helps marketing and revenue teams accurately identify which campaigns, channels, and touchpoints actually drive enterprise deals across complex, multi-stakeholder sales cycles. This guide breaks down how to build and implement an attribution framework that reflects the reality of long B2B buying journeys—so you can make smarter budget decisions and prove marketing's true impact on revenue.

Matt PattoliMay 9, 2026

Pay Per Click14 minute read

B2B SaaS Budget Optimization for Ads: How to Spend Smarter and Scale Faster

B2B SaaS budget optimization for ads requires moving beyond standard platform reporting to accurately attribute revenue across long, multi-touchpoint sales cycles. This guide shows marketing teams how to align ad spend with actual closed revenue—not vanity metrics—so they can confidently scale budgets on channels that drive real pipeline and eliminate waste on those that only appear to perform.

Grant CooperMay 9, 2026

B2B Attribution14 minute read

B2B SaaS Attribution Free Trial: What to Expect and How to Make the Most of It

A B2B SaaS attribution free trial offers the fastest way to evaluate whether a platform can connect your multi-channel ad spend to actual closed revenue—but most teams waste the opportunity by not knowing what to test. This guide walks B2B marketers through how to properly structure their trial period to extract meaningful insights, make accurate platform comparisons, and confidently choose the right attribution solution for complex, multi-stakeholder sales cycles.

Matt PattoliMay 9, 2026

B2B Attribution16 minute read

9 Best B2B SaaS Attribution Tools to Track What Drives Revenue in 2026

Choosing the right B2B SaaS attribution tools is critical for understanding which touchpoints across long, multi-stakeholder sales cycles actually drive revenue. This guide evaluates the nine best options based on multi-touch attribution capabilities, CRM integrations, cookieless data accuracy, and pricing—helping marketing teams allocate budget confidently instead of relying on misleading last-click data.

Matt PattoliMay 9, 2026

B2B Attribution18 minute read

B2B SaaS Marketing Attribution Guide: How to Track Every Touchpoint and Prove ROI

This b2b saas marketing attribution guide explains how to connect data across complex, multi-channel buying journeys so marketing teams can accurately track every touchpoint—from first ad click to closed deal—and confidently prove ROI to leadership. It addresses the unique challenges of long B2B sales cycles involving multiple stakeholders across both marketing and sales channels.

Grant CooperMay 9, 2026

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