Topic

Tracking

Learn tracking essentials to monitor performance, understand user behavior, and optimize campaigns for data-driven results.

115 posts in this topic

Tracking15 minute read

Why Use Server Side Tracking: The B2B Marketer's Guide to Accurate Conversion Data

Server-side tracking solves the growing data loss problem caused by ad blockers, browser privacy restrictions, and cookie deprecation that leave B2B marketers making budget decisions on incomplete conversion data. This guide explains why server-side tracking delivers more accurate, reliable attribution by moving data collection from the browser to the server—giving marketing teams the signal clarity needed to optimize spend and measure true campaign performance.

Grant CooperMay 30, 2026

Tracking14 minute read

Server Side Tracking Advantages: Why It's Replacing Pixel-Based Tracking

Server side tracking advantages over pixel-based methods are becoming essential as ad blockers, iOS updates, and cookie deprecation create significant data gaps that distort attribution and misguide ad spend. This guide explains how server-side tracking restores accurate conversion signals by routing data through your own servers, giving marketers reliable insights to optimize campaigns and make confident budget decisions.

Grant CooperMay 29, 2026

Tracking18 minute read

9 Best UTM Builder and Tracker Tools in 2026

Discover the 9 best UTM builder and tracker tools in 2026, evaluated for ease of use, tracking depth, and integrations to help B2B SaaS marketers move beyond basic link generation and connect campaign data to real revenue outcomes. From lightweight generators to full attribution platforms, this guide helps you choose the right solution for your team.

Grant CooperMay 27, 2026

Tracking15 minute read

8 Campaign Tracking Best Practices for B2B SaaS Marketers

Eight campaign tracking best practices help B2B SaaS marketers build accurate, actionable attribution from first ad click to closed revenue—covering UTM tagging, multi-touch attribution, and channel-level performance analysis to eliminate guesswork and ensure budget is allocated to the channels that actually drive pipeline.

Grant CooperMay 27, 2026

Tracking18 minute read

UTM Parameters Not Tracking Correctly: How to Diagnose and Fix the Problem

When UTM parameters aren't tracking correctly, the root cause is rarely a single issue—it's typically a combination of syntax errors, redirect problems, and CRM configuration gaps that distort attribution data and mislead budget decisions. This guide walks B2B SaaS marketing teams through a systematic diagnostic process to identify and fix broken UTM tracking so campaign data is accurate and actionable.

Matt PattoliMay 27, 2026

Tracking17 minute read

9 Best GDPR Compliant Tracking Solutions for Marketers in 2026

Marketers struggling with data loss from cookie deprecation and iOS restrictions can regain accurate attribution with the right GDPR compliant tracking solution. This guide evaluates nine tools—covering server-side tracking, consent-aware attribution, and full-stack analytics—based on privacy architecture, tracking accuracy, and real-world utility for paid advertising in 2026.

Grant CooperMay 26, 2026

Tracking15 minute read

Server Side Tracking Benefits for Marketers: Why It Matters for Ad Performance

Server side tracking benefits for marketers go beyond technical compliance — they directly improve ad performance by restoring the accurate conversion data that browser-based pixels and third-party cookies can no longer reliably deliver. As iOS updates, ad blockers, and cookie deprecation erode campaign signals, server side tracking ensures your ROAS, attribution, and bidding strategies are built on complete, trustworthy data.

Grant CooperMay 26, 2026

Tracking16 minute read

Server Side Event Tracking for Marketers: What It Is and Why It Matters

Server side event tracking for marketers solves the growing gap between ad platform-reported conversions and actual revenue data by moving tracking from the browser to a secure server environment. This approach bypasses ad blockers, iOS privacy restrictions, and cookie limitations to deliver more accurate, reliable conversion data that improves campaign optimization and ad spend decisions.

Grant CooperMay 26, 2026

Tracking18 minute read

How to Track Marketing Campaigns End to End: A Step-by-Step Guide

Learn how to track marketing campaigns end to end, connecting data from paid search, social, email, and organic channels into a unified view that links ad impressions to closed revenue. This step-by-step guide covers tracking setup, cross-channel attribution, and how to avoid costly budget decisions based on fragmented data.

Matt PattoliMay 26, 2026

Tracking18 minute read

9 Best Pixel Tracking Replacement Solutions in 2026

As browser privacy updates and ad blockers continue to undermine traditional pixel tracking, server-side tracking and conversion APIs have become the reliable pixel tracking replacement solution for modern marketing teams. This guide reviews nine tools that send conversion data directly from your server to platforms like Meta and Google, delivering more complete and accurate attribution than browser-based pixels can provide.

Matt PattoliMay 26, 2026

Tracking17 minute read

How to Recover Lost Tracking Data After an iOS Update: A Step-by-Step Guide

Recovering lost tracking data after an iOS update requires rebuilding your measurement infrastructure beyond pixel-based tracking, which Apple's App Tracking Transparency framework rendered unreliable. This guide walks performance marketers through practical steps to restore conversion signals, improve ad platform algorithm accuracy, and make confident budget decisions despite iOS privacy restrictions.

Grant CooperMay 26, 2026

Tracking17 minute read

9 Best Cross Device Tracking Solutions for Marketers in 2026

Discover the 9 best cross device tracking solutions for 2026 that help marketers unify fragmented customer journeys across smartphones, tablets, and desktops into a single, accurate view. This guide covers standout features, ideal use cases, and pricing to help you eliminate wasted ad spend and confidently identify which campaigns are actually driving revenue.

Grant CooperMay 21, 2026

Tracking16 minute read

9 Best iOS Tracking Limitations Solutions for Marketers in 2026

Marketers struggling with Apple's ATT framework can now recover lost conversion visibility through a new generation of iOS tracking limitations solutions, including server-side tracking, Conversion API integrations, and probabilistic modeling tools. This guide reviews the 9 best platforms in 2026 that help restore accurate attribution, reduce inflated CPAs, and rebuild the measurement infrastructure iOS privacy changes disrupted.

Matt PattoliMay 20, 2026

Tracking14 minute read

Server Side Tagging Benefits: Why Marketers Are Moving Tracking Off the Browser

Server side tagging benefits digital marketers by moving data collection from the browser to a secure server environment, bypassing ad blockers, iOS restrictions, and cookie limitations that cause lost conversion signals. This approach delivers more accurate attribution, stronger ad platform performance, and improved data quality for teams running paid campaigns across Meta, Google, TikTok, and other channels.

Grant CooperMay 19, 2026

Tracking15 minute read

7 Powerful UTM Tracking Alternatives That Give You Better Marketing Data

UTM parameters are increasingly unreliable due to ad blockers, iOS privacy changes, and inconsistent manual tagging—but better options exist. This guide explores seven UTM tracking alternatives that deliver cleaner attribution data and more accurate marketing insights, even as privacy restrictions and complex cross-platform customer journeys make traditional link tagging less effective.

Grant CooperMay 17, 2026

Tracking14 minute read

Cookieless Tracking Solutions Explained: What Marketers Need to Know in 2026

Cookieless tracking solutions explained clearly for marketers navigating the post-cookie era, this guide breaks down the core technologies replacing third-party cookies, from server-side tracking to privacy-preserving APIs, helping you understand which approaches best protect your attribution accuracy and audience-building capabilities as browser restrictions and privacy regulations continue reshaping digital advertising in 2026.

Matt PattoliMay 17, 2026