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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tracking
How to Optimize Landing Pages That Actually Convert
Analytics

How to Optimize Landing Pages That Actually Convert

Matt Pattoli
Founder at Cometly
•
8 minute read
12 Best Customer Journey Analytics Tools for 2025
Analytics

12 Best Customer Journey Analytics Tools for 2026

Matt Pattoli
Founder at Cometly
•
7 minute read
What Is Lead Scoring and How Does It Work
Analytics

What Is Lead Scoring and How Does It Work

Matt Pattoli
Founder at Cometly
•
8 minute read
What Is UTM Tracking and How Does It Work?
Analytics

What Is UTM Tracking and How Does It Work?

Matt Pattoli
Founder at Cometly
•
5 minute read
Analytics

Navigating The Attribution Challenges In Marketing Analytics: Unlocking Your Campaign Potential

Matt Pattoli
Founder at Cometly
•
8 minute read
Analytics

Discover 7 Types Of Marketing Analytics That Can Transform Your Strategy

Matt Pattoli
Founder at Cometly
•
6 minute read
Analytics

Mastering How To Use GA4 For Marketing Attribution: A Step-By-Step Approach To Optimize Your Campaigns

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to a Data Analytic Dashboard
Analytics

How To Use A Data Analytics Dashboard

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Server Side Tracking and Why It Matters Now
Analytics

What Is Server Side Tracking and Why It Matters Now

Matt Pattoli
Founder at Cometly
•
8 minute read
Mastering the Multi-Touch Attribution Model
Analytics

Learn How To Use Multi-Touch Attribution Models In Your Analytics

Matt Pattoli
Founder at Cometly
•
7 minute read
ROI vs ROAS A Guide to Smart Marketing Decisions
Analytics

ROI vs ROAS A Guide to Smart Marketing Decisions

Grant Cooper
Founder at Cometly
•
7 minute read
Unlocking PPC Campaign Optimization
Analytics

Unlocking PPC Campaign Optimization

Grant Cooper
Founder at Cometly
•
6 minute read
Mastering Data Analytics Dashboards
Analytics

Mastering Data Analytics Dashboards

Matt Pattoli
Founder at Cometly
•
6 minute read
Analytics

Top 10 Attribution Marketing Software Tools To Enhance Your Campaign Insights

Matt Pattoli
Founder at Cometly
•
8 minute read
A Modern Data Driven Marketing Strategy Guide
Analytics

A Modern Data Driven Marketing Strategy Guide

Grant Cooper
Founder at Cometly
•
7 minute read
10 Powerful Data Driven Marketing Strategies for 2025
Analytics

10 Powerful Data Driven Marketing Strategies for 2025

Matt Pattoli
Founder at Cometly
•
7 minute read
Analytics

Customer Acquisition Cost (CAC): Strategies to Understand and Optimize Your Investment

Buddy King
August 31, 2024
•
5 minute read
Analytics

Mastering B2B Web Analytics

Grant Cooper
September 12, 2024
•
5 minute read
Analytics

The Power of Marketing Data Visualization

Buddy King
July 14, 2025
•
6 minute read
Analytics

Choosing an Enterprise Analytics Platform

Tom King
May 27, 2025
•
7 minute read
Analytics

Choosing a Unified Analytics Platform

Matt Pattoli
August 8, 2024
•
7 minute read
Analytics

The Power of Insights-Driven Marketing

Grant Cooper
August 28, 2024
•
6 minute read
Analytics

How to Troubleshoot Failed User Registrations in Google Analytics

Buddy King
August 28, 2024
•
7 minute read
Analytics

How to Track Event Count in Google Analytics

Tom King
July 1, 2024
•
5 minute read
Analytics

Mixpanel vs Google Analytics: A Comprehensive Comparison

Tom King
July 1, 2024
•
6 minute read
Analytics

Keys to Conducting a Google Analytics Audit

Matt Pattoli
July 1, 2024
•
8 minute read
Analytics

Analyzing Organic Search Traffic in Google Analytics

Grant Cooper
February 26, 2025
•
6 minute read
Analytics

What Is Event Count in Google Analytics?

Buddy King
July 14, 2025
•
5 minute read
Analytics

How To Setup Squarespace's Google Analytics Integration

Buddy King
April 15, 2025
•
6 minute read
Analytics

How The Google Analytics Measurement ID Works

Matt Pattoli
July 1, 2024
•
7 minute read
Analytics

The Ultimate Guide to Google Analytics Consulting

Tom King
August 28, 2024
•
9 minute read