Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.
Master Full Funnel Attribution for Better Marketing ROI
Analytics

Master Full Funnel Attribution for Better Marketing ROI

Matt Pattoli
Founder at Cometly
8 minute read
Master PPC ROI Calculation to Boost Campaign Profitability
Analytics

Master PPC ROI Calculation to Boost Campaign Profitability

Grant Cooper
Founder at Cometly
7 minute read
Mastering Marketing Channel Effectiveness
Analytics

Mastering Marketing Channel Effectiveness

Matt Pattoli
Founder at Cometly
7 minute read
A Guide to Marketing Campaign Tracking
Analytics

A Guide to Marketing Campaign Tracking

Grant Cooper
Founder at Cometly
6 minute read
Decoding Direct Traffic in Google Analytics
Analytics

Decoding Direct Traffic in Google Analytics

Buddy King
Account Executive
6 minute read
Analytics

Top 7 Marketing Dashboard Tools to Boost Your Analytics

Grant Cooper
Founder at Cometly
7 minute read
Modern Influencer Marketing Measurement
Analytics

Modern Influencer Marketing Measurement Explained

Matt Pattoli
Founder at Cometly
7 minute read
Customer Cohort Analysis to Drive Growth
Analytics

Customer Cohort Analysis to Drive Growth

Grant Cooper
Founder at Cometly
8 minute read
How to Measure Marketing Effectiveness & Maximize ROI
Analytics

How to Measure Marketing Effectiveness & Maximize ROI

Matt Pattoli
Founder at Cometly
7 minute read
8 Marketing report examples You Should Know
Analytics

8 Marketing report examples You Should Know

Grant Cooper
Founder at Cometly
7 minute read
How to Track Sales Leads and Drive Real Growth
Analytics

How to Track Sales Leads and Drive Real Growth

Grant Cooper
Founder at Cometly
8 minute read
How to Identify Target Audience: Proven Strategies
Analytics

How to Identify Target Audience: Proven Strategies

Matt Pattoli
October 11, 2025
7 minute read
How to Optimize Landing Pages That Actually Convert
Analytics

How to Optimize Landing Pages That Actually Convert

Matt Pattoli
October 11, 2025
8 minute read
12 Best Customer Journey Analytics Tools for 2025
Analytics

12 Best Customer Journey Analytics Tools for 2026

Matt Pattoli
October 11, 2025
7 minute read
What Is Lead Scoring and How Does It Work
Analytics

What Is Lead Scoring and How Does It Work

Matt Pattoli
October 11, 2025
8 minute read
What Is UTM Tracking and How Does It Work?
Analytics

What Is UTM Tracking and How Does It Work?

Matt Pattoli
September 24, 2025
5 minute read
Your Guide to a Data Analytic Dashboard
Analytics

How To Use A Data Analytics Dashboard

Grant Cooper
September 22, 2025
6 minute read
What Is Server Side Tracking and Why It Matters Now
Analytics

What Is Server Side Tracking and Why It Matters Now

Matt Pattoli
September 22, 2025
8 minute read
ROI vs ROAS A Guide to Smart Marketing Decisions
Analytics

ROI vs ROAS A Guide to Smart Marketing Decisions

Grant Cooper
September 17, 2025
7 minute read
Unlocking PPC Campaign Optimization
Analytics

Unlocking PPC Campaign Optimization

Grant Cooper
September 17, 2025
6 minute read
Mastering Data Analytics Dashboards
Analytics

Mastering Data Analytics Dashboards

Matt Pattoli
October 11, 2025
6 minute read