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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tools & Productivity
Tracking
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
Founder at Cometly
•
7 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
Founder at Cometly
•
6 minute read
First Party Data and the Cookieless Future
Analytics

First Party Data and the Cookieless Future

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Paid Ads Analytics: How To Analyze Your Paid Campaigns Like a Pro

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to the Pay Per Click Report
Analytics

Mastering the Pay Per Click Report: A Marketer’s Guide to Smarter Ad Insights

Grant Cooper
Founder at Cometly
•
7 minute read
12 Best Client Reporting Tools for Agencies in 2025
Analytics

12 Best Client Reporting Tools for Agencies in 2025

Matt Pattoli
Founder at Cometly
•
8 minute read
Analytics

How a Marketing Reporting Platform Transforms Your Data Into Growth

Tom King
Account Executive
•
6 minute read
Build a Marketing Performance Dashboard That Drives Growth
Analytics

Build a Marketing Performance Dashboard That Drives Growth

Buddy King
Account Executive
•
6 minute read
Unlock Your True ROI with Offline Conversion Tracking
Analytics

Unlock Your True ROI with Offline Conversion Tracking

Tom King
Account Executive
•
6 minute read
Optimize Marketing Spend for Maximum ROI
Analytics

Optimize Marketing Spend for Maximum ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
Analytics

ROI Analytics: How To Accurately Measure Return On Investment Across Marketing Channels

Buddy King
Account Executive
•
5 minute read
Mastering Digital Marketing Performance Metrics
Analytics

Mastering Digital Marketing Performance Metrics

Matt Pattoli
Founder at Cometly
•
6 minute read
8 Key Marketing KPI Examples to Track in 2025
Analytics

8 Key Marketing KPI Examples to Track in 2025

Grant Cooper
Founder at Cometly
•
6 minute read
A Guide to Marketing Data Integration
Analytics

A Guide to Marketing Data Integration

Matt Pattoli
Founder at Cometly
•
6 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
Account Executive
•
7 minute read
Master Cross Channel Attribution for Better Marketing ROI
Analytics

Master Cross Channel Attribution for Better Marketing ROI

Tom King
Account Executive
•
6 minute read
How to Identify Target Audience: Proven Strategies
Analytics

How to Identify Target Audience: Proven Strategies

Matt Pattoli
October 11, 2025
•
7 minute read
How to Optimize Landing Pages That Actually Convert
Analytics

How to Optimize Landing Pages That Actually Convert

Matt Pattoli
October 11, 2025
•
8 minute read
12 Best Customer Journey Analytics Tools for 2025
Analytics

12 Best Customer Journey Analytics Tools for 2026

Matt Pattoli
October 11, 2025
•
7 minute read
What Is Lead Scoring and How Does It Work
Analytics

What Is Lead Scoring and How Does It Work

Matt Pattoli
October 11, 2025
•
8 minute read
What Is UTM Tracking and How Does It Work?
Analytics

What Is UTM Tracking and How Does It Work?

Matt Pattoli
September 24, 2025
•
5 minute read
Analytics

Navigating The Attribution Challenges In Marketing Analytics: Unlocking Your Campaign Potential

Matt Pattoli
September 22, 2025
•
8 minute read
Analytics

Discover 7 Types Of Marketing Analytics That Can Transform Your Strategy

Matt Pattoli
September 23, 2025
•
6 minute read
Analytics

Mastering How To Use GA4 For Marketing Attribution: A Step-By-Step Approach To Optimize Your Campaigns

Matt Pattoli
September 22, 2025
•
6 minute read
Your Guide to a Data Analytic Dashboard
Analytics

How To Use A Data Analytics Dashboard

Grant Cooper
September 22, 2025
•
6 minute read
What Is Server Side Tracking and Why It Matters Now
Analytics

What Is Server Side Tracking and Why It Matters Now

Matt Pattoli
September 22, 2025
•
8 minute read
Mastering the Multi-Touch Attribution Model
Analytics

Learn How To Use Multi-Touch Attribution Models In Your Analytics

Matt Pattoli
September 22, 2025
•
7 minute read
ROI vs ROAS A Guide to Smart Marketing Decisions
Analytics

ROI vs ROAS A Guide to Smart Marketing Decisions

Grant Cooper
September 17, 2025
•
7 minute read
Unlocking PPC Campaign Optimization
Analytics

Unlocking PPC Campaign Optimization

Grant Cooper
September 17, 2025
•
6 minute read
Mastering Data Analytics Dashboards
Analytics

Mastering Data Analytics Dashboards

Matt Pattoli
October 11, 2025
•
6 minute read
Analytics

Top 10 Attribution Marketing Software Tools To Enhance Your Campaign Insights

Matt Pattoli
September 14, 2025
•
8 minute read