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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tracking
How to Optimize Landing Pages That Actually Convert
Analytics

How to Optimize Landing Pages That Actually Convert

Matt Pattoli
Founder at Cometly
•
8 minute read
12 Best Customer Journey Analytics Tools for 2025
Analytics

12 Best Customer Journey Analytics Tools for 2026

Matt Pattoli
Founder at Cometly
•
7 minute read
What Is Lead Scoring and How Does It Work
Analytics

What Is Lead Scoring and How Does It Work

Matt Pattoli
Founder at Cometly
•
8 minute read
What Is UTM Tracking and How Does It Work?
Analytics

What Is UTM Tracking and How Does It Work?

Matt Pattoli
Founder at Cometly
•
5 minute read
Analytics

Navigating The Attribution Challenges In Marketing Analytics: Unlocking Your Campaign Potential

Matt Pattoli
Founder at Cometly
•
8 minute read
Analytics

Discover 7 Types Of Marketing Analytics That Can Transform Your Strategy

Matt Pattoli
Founder at Cometly
•
6 minute read
Analytics

Mastering How To Use GA4 For Marketing Attribution: A Step-By-Step Approach To Optimize Your Campaigns

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to a Data Analytic Dashboard
Analytics

How To Use A Data Analytics Dashboard

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Server Side Tracking and Why It Matters Now
Analytics

What Is Server Side Tracking and Why It Matters Now

Matt Pattoli
Founder at Cometly
•
8 minute read
Mastering the Multi-Touch Attribution Model
Analytics

Learn How To Use Multi-Touch Attribution Models In Your Analytics

Matt Pattoli
Founder at Cometly
•
7 minute read
ROI vs ROAS A Guide to Smart Marketing Decisions
Analytics

ROI vs ROAS A Guide to Smart Marketing Decisions

Grant Cooper
Founder at Cometly
•
7 minute read
Unlocking PPC Campaign Optimization
Analytics

Unlocking PPC Campaign Optimization

Grant Cooper
Founder at Cometly
•
6 minute read
Mastering Data Analytics Dashboards
Analytics

Mastering Data Analytics Dashboards

Matt Pattoli
Founder at Cometly
•
6 minute read
Analytics

Top 10 Attribution Marketing Software Tools To Enhance Your Campaign Insights

Matt Pattoli
Founder at Cometly
•
8 minute read
A Modern Data Driven Marketing Strategy Guide
Analytics

A Modern Data Driven Marketing Strategy Guide

Grant Cooper
Founder at Cometly
•
7 minute read
10 Powerful Data Driven Marketing Strategies for 2025
Analytics

10 Powerful Data Driven Marketing Strategies for 2025

Matt Pattoli
Founder at Cometly
•
7 minute read
Mastering Digital Marketing Performance Metrics
Analytics

Mastering Digital Marketing Performance Metrics

Matt Pattoli
July 8, 2025
•
6 minute read
8 Key Marketing KPI Examples to Track in 2025
Analytics

8 Key Marketing KPI Examples to Track in 2025

Grant Cooper
July 31, 2025
•
6 minute read
A Guide to Marketing Data Integration
Analytics

A Guide to Marketing Data Integration

Matt Pattoli
July 4, 2025
•
6 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
July 2, 2025
•
7 minute read
Master Cross Channel Attribution for Better Marketing ROI
Analytics

Master Cross Channel Attribution for Better Marketing ROI

Tom King
June 30, 2025
•
6 minute read
7 Essential Marketing Dashboard KPIs for 2025
Analytics

7 Essential Marketing Dashboard KPIs for 2025

Buddy King
June 30, 2025
•
8 minute read
12 Best Marketing Campaign Tracking Software Tools for 2025
Analytics

12 Best Marketing Campaign Tracking Software Tools for 2025

Matt Pattoli
June 30, 2025
•
7 minute read
Track Customer Journey: Your Complete Blueprint for Growth
Analytics

Track Customer Journey: Your Complete Blueprint for Growth

Grant Cooper
June 30, 2025
•
7 minute read
Customer Journey Analytics: Boost Your Business Today
Analytics

Customer Journey Analytics: Boost Your Business Today

Tom King
June 30, 2025
•
6 minute read
Analytics

12 Best Customer Journey Mapping Tools for 2025

Buddy King
June 30, 2025
•
8 minute read
Analytics

Data Visualization for Marketing: Boost Your Campaign Success

Grant Cooper
June 30, 2025
•
6 minute read
Analytics

8 Marketing Dashboard Examples to Track in 2025

Buddy King
June 21, 2025
•
7 minute read
Analytics

12 Best Marketing Dashboard Software Tools for 2025

Matt Pattoli
June 18, 2025
•
6 minute read
Analytics

Create a Powerful Marketing KPI Dashboard Today

Matt Pattoli
June 18, 2025
•
6 minute read
Analytics

How to Improve Marketing ROI: Strategies That Actually Work

Grant Cooper
June 16, 2025
•
8 minute read