← Back to Blog

Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B SaaS
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Tools & Productivity
Tracking
A Guide to Marketing Campaign Tracking
Analytics

A Guide to Marketing Campaign Tracking

Grant Cooper
Founder at Cometly
•
6 minute read
Decoding Direct Traffic in Google Analytics
Analytics

Decoding Direct Traffic in Google Analytics

Buddy King
Account Executive
•
6 minute read
Analytics

Top 7 Marketing Dashboard Tools to Boost Your Analytics

Grant Cooper
Founder at Cometly
•
7 minute read
Analytics

Understanding Actionable Data: Improve Your Business Decisions

Buddy King
Account Executive
•
8 minute read
How to Measure Advertising Effectiveness: The Complete Guide
Analytics

How to Measure Advertising Effectiveness: The Complete Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Modern Influencer Marketing Measurement
Analytics

Modern Influencer Marketing Measurement Explained

Matt Pattoli
Founder at Cometly
•
7 minute read
Customer Cohort Analysis to Drive Growth
Analytics

Customer Cohort Analysis to Drive Growth

Grant Cooper
Founder at Cometly
•
8 minute read
How to Measure Marketing Effectiveness & Maximize ROI
Analytics

How to Measure Marketing Effectiveness & Maximize ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
8 Marketing report examples You Should Know
Analytics

8 Marketing report examples You Should Know

Grant Cooper
Founder at Cometly
•
7 minute read
How to Track Sales Leads and Drive Real Growth
Analytics

How to Track Sales Leads and Drive Real Growth

Grant Cooper
Founder at Cometly
•
8 minute read
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
Founder at Cometly
•
7 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
Founder at Cometly
•
6 minute read
First Party Data and the Cookieless Future
Analytics

First Party Data and the Cookieless Future

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Paid Ads Analytics: How To Analyze Your Paid Campaigns Like a Pro

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to the Pay Per Click Report
Analytics

Mastering the Pay Per Click Report: A Marketer’s Guide to Smarter Ad Insights

Grant Cooper
Founder at Cometly
•
7 minute read
12 Best Client Reporting Tools for Agencies in 2025
Analytics

12 Best Client Reporting Tools for Agencies in 2025

Matt Pattoli
Founder at Cometly
•
8 minute read
Analytics

Choosing an Enterprise Analytics Platform

Tom King
May 27, 2025
•
7 minute read
Analytics

Choosing a Unified Analytics Platform

Matt Pattoli
August 8, 2024
•
7 minute read
Analytics

The Power of Insights-Driven Marketing

Grant Cooper
August 28, 2024
•
6 minute read
Analytics

How to Troubleshoot Failed User Registrations in Google Analytics

Buddy King
August 28, 2024
•
7 minute read
Analytics

How to Track Event Count in Google Analytics

Tom King
July 1, 2024
•
5 minute read
Analytics

Mixpanel vs Google Analytics: A Comprehensive Comparison

Tom King
July 1, 2024
•
6 minute read
Analytics

Keys to Conducting a Google Analytics Audit

Matt Pattoli
July 1, 2024
•
8 minute read
Analytics

Analyzing Organic Search Traffic in Google Analytics

Grant Cooper
February 26, 2025
•
6 minute read
Analytics

What Is Event Count in Google Analytics?

Buddy King
July 14, 2025
•
5 minute read
Analytics

How To Setup Squarespace's Google Analytics Integration

Buddy King
April 15, 2025
•
6 minute read
Analytics

How The Google Analytics Measurement ID Works

Matt Pattoli
July 1, 2024
•
7 minute read
Analytics

The Ultimate Guide to Google Analytics Consulting

Tom King
August 28, 2024
•
9 minute read
Analytics

The Ultimate Guide to Content Marketing Analytics

Grant Cooper
July 1, 2024
•
6 minute read
Analytics

The Impact of Machine Learning on Marketing Analytics

Buddy King
June 7, 2025
•
7 minute read
Analytics

Keys to Learning Digital Marketing Analytics

Matt Pattoli
June 7, 2025
•
5 minute read