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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tools & Productivity
Tracking
A Guide to Marketing Campaign Tracking
Analytics

A Guide to Marketing Campaign Tracking

Grant Cooper
Founder at Cometly
•
6 minute read
Decoding Direct Traffic in Google Analytics
Analytics

Decoding Direct Traffic in Google Analytics

Buddy King
Account Executive
•
6 minute read
Analytics

Top 7 Marketing Dashboard Tools to Boost Your Analytics

Grant Cooper
Founder at Cometly
•
7 minute read
Analytics

Understanding Actionable Data: Improve Your Business Decisions

Buddy King
Account Executive
•
8 minute read
How to Measure Advertising Effectiveness: The Complete Guide
Analytics

How to Measure Advertising Effectiveness: The Complete Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Modern Influencer Marketing Measurement
Analytics

Modern Influencer Marketing Measurement Explained

Matt Pattoli
Founder at Cometly
•
7 minute read
Customer Cohort Analysis to Drive Growth
Analytics

Customer Cohort Analysis to Drive Growth

Grant Cooper
Founder at Cometly
•
8 minute read
How to Measure Marketing Effectiveness & Maximize ROI
Analytics

How to Measure Marketing Effectiveness & Maximize ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
8 Marketing report examples You Should Know
Analytics

8 Marketing report examples You Should Know

Grant Cooper
Founder at Cometly
•
7 minute read
How to Track Sales Leads and Drive Real Growth
Analytics

How to Track Sales Leads and Drive Real Growth

Grant Cooper
Founder at Cometly
•
8 minute read
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
Founder at Cometly
•
7 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
Founder at Cometly
•
6 minute read
First Party Data and the Cookieless Future
Analytics

First Party Data and the Cookieless Future

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Paid Ads Analytics: How To Analyze Your Paid Campaigns Like a Pro

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to the Pay Per Click Report
Analytics

Mastering the Pay Per Click Report: A Marketer’s Guide to Smarter Ad Insights

Grant Cooper
Founder at Cometly
•
7 minute read
12 Best Client Reporting Tools for Agencies in 2025
Analytics

12 Best Client Reporting Tools for Agencies in 2025

Matt Pattoli
Founder at Cometly
•
8 minute read
Analytics

Evaluate Marketing Channels: How To Stop Wasting Budget On Vanity Metrics

Matt Pattoli
December 14, 2025
•
11 minute read
Data Driven Attribution A Guide To Smarter Marketing
Analytics

Data Driven Attribution A Guide To Smarter Marketing

Grant Cooper
December 14, 2025
•
7 inute read
Analytics

8 Best Top Predictive Marketing Analytics Platforms To Forecast Revenue And Scale Profitably

Grant Cooper
December 14, 2025
•
16 minute read
Revenue Attribution Model: A Practical Guide to Marketing ROI
Analytics

Revenue Attribution Model: A Practical Guide to Marketing ROI

Grant Cooper
December 14, 2025
•
6 minute read
The Problem with Last Click Attribution and What to Do About It
Analytics

The Problem with Last Click Attribution and What to Do About It

Grant Cooper
December 12, 2025
•
6 minute read
Analytics

Top 6 Enterprise Marketing Analytics Platforms That Connect Ad Spend To Revenue

Matt Pattoli
December 11, 2025
•
14 minute read
Analytics

6 Best Attribution Tools For Marketing To Track Real Revenue In 2025

Matt Pattoli
December 6, 2025
•
12 minute read
A Guide to Social Media Measurement That Actually Drives Growth
Analytics

A Guide to Social Media Measurement That Actually Drives Growth

Matt Pattoli
December 6, 2025
•
8 minute read
How to Optimize Website Conversions
Analytics

How to Improve and Optimize For Website Conversions

Matt Pattoli
December 6, 2025
•
7 minute read
10 Data-Driven Conversion Rate Optimization Tips for 2025
Analytics

10 Data-Driven Conversion Rate Optimization Tips for 2025

Matt Pattoli
December 11, 2025
•
6 minute read
Measuring Marketing Campaign Effectiveness
Analytics

Measuring Marketing Campaign Effectiveness

Matt Pattoli
December 12, 2025
•
7 minute read
Mastering Digital Marketing Reports for Growth
Analytics

How To Utilize Digital Marketing Reports For Measuring Growth

Grant Cooper
December 12, 2025
•
7 minute read
Measuring Advertising Effectiveness for Real ROI
Analytics

Measuring Advertising Effectiveness for Real ROI

Matt Pattoli
December 12, 2025
•
7 minute read
Smarter Marketing with Data Visualisation Dashboards
Analytics

Smarter Marketing with Data Visualisation Dashboards

Grant Cooper
December 12, 2025
•
7 minute read
How to Track Conversion Times to Boost Your ROI
Analytics

How to Track Conversion Times to Boost Your ROI

Matt Pattoli
December 12, 2025
•
7 minute read