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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tools & Productivity
Tracking
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
Founder at Cometly
•
7 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
Founder at Cometly
•
6 minute read
First Party Data and the Cookieless Future
Analytics

First Party Data and the Cookieless Future

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Paid Ads Analytics: How To Analyze Your Paid Campaigns Like a Pro

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to the Pay Per Click Report
Analytics

Mastering the Pay Per Click Report: A Marketer’s Guide to Smarter Ad Insights

Grant Cooper
Founder at Cometly
•
7 minute read
12 Best Client Reporting Tools for Agencies in 2025
Analytics

12 Best Client Reporting Tools for Agencies in 2025

Matt Pattoli
Founder at Cometly
•
8 minute read
Analytics

How a Marketing Reporting Platform Transforms Your Data Into Growth

Tom King
Account Executive
•
6 minute read
Build a Marketing Performance Dashboard That Drives Growth
Analytics

Build a Marketing Performance Dashboard That Drives Growth

Buddy King
Account Executive
•
6 minute read
Unlock Your True ROI with Offline Conversion Tracking
Analytics

Unlock Your True ROI with Offline Conversion Tracking

Tom King
Account Executive
•
6 minute read
Optimize Marketing Spend for Maximum ROI
Analytics

Optimize Marketing Spend for Maximum ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
Analytics

ROI Analytics: How To Accurately Measure Return On Investment Across Marketing Channels

Buddy King
Account Executive
•
5 minute read
Mastering Digital Marketing Performance Metrics
Analytics

Mastering Digital Marketing Performance Metrics

Matt Pattoli
Founder at Cometly
•
6 minute read
8 Key Marketing KPI Examples to Track in 2025
Analytics

8 Key Marketing KPI Examples to Track in 2025

Grant Cooper
Founder at Cometly
•
6 minute read
A Guide to Marketing Data Integration
Analytics

A Guide to Marketing Data Integration

Matt Pattoli
Founder at Cometly
•
6 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
Account Executive
•
7 minute read
Master Cross Channel Attribution for Better Marketing ROI
Analytics

Master Cross Channel Attribution for Better Marketing ROI

Tom King
Account Executive
•
6 minute read
Analytics

Most Important Marketing Campaign Analytics

Buddy King
May 27, 2025
•
4 minute read
Analytics

B2B Marketing Analytics For Growth Teams

Tom King
July 1, 2024
•
7 minute read
Analytics

Marketers Guide: Content Marketing Analytics

Matt Pattoli
July 1, 2024
•
6 minute read
Analytics

Marketers Guide: Analytics for Digital Marketing

Tom King
July 1, 2024
•
5 minute read
Analytics

Types Of Marketing Analytics Metrics

Matt Pattoli
July 1, 2024
•
7 minute read
Analytics

The Different Types of Marketing Analytics

Learn about the different types of marketing analytics for your business.
Tom King
July 1, 2024
•
6 minute read
Analytics

Marketing Automation Analytics For Growth Teams

Buddy King
June 16, 2025
•
5 minute read
Analytics

The Top Marketing Analytics Tools for Success

Grant Cooper
July 1, 2024
•
4 minute read
Analytics

The Best Marketing Data Analytics Software

Grant Cooper
February 21, 2025
•
5 minute read
Analytics

Marketing Guide: Acquisition Marketing Analytics

Buddy King
June 16, 2025
•
6 minute read
Analytics

Sales Funnel Analytics: Key Metrics and Tools to Master

Tom King
July 1, 2024
•
6 minute read
Analytics

The Ultimate Guide to Marketing Analytics

Buddy King
July 1, 2024
•
4 minute read
Analytics

How to Choose the Right Marketing Analytics Software for Your Business

Gain deeper insights into your growth strategy by leveraging the top marketing analytics software.
Grant Cooper
May 29, 2025
•
7 minute read
Analytics

The Role of Analytics in Digital Marketing

Buddy King
May 27, 2025
•
7 minute read
Analytics

Top Google Analytics Alternatives for Robust Website Tracking

Google Analytics is a widely adopted tool for tracking website traffic, but a variety of alternatives exist that may better suit specific business needs.
Grant Cooper
March 12, 2025
•
8 minute read